Health care · Metro area · Louisiana
Medical and dental practices in the Baton Rouge, LA metro area
The medical and dental practices in the Baton Rouge, LA metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #275 of 387 scored metro areas
#2 of 10 scored metro areas based in Louisiana
- Listings
- 2,796
- 302 chain locations (11%)
- Official establishments
- 978
- +4.4% since 2019
- Household spending a year
- $365.3M
- On medical and dental services · $1,098 a household
- Spending per listing
- $131K
- 14% below the U.S.
- Listings per 10k households
- 84.1
- In line with the U.S.
- Population, 2025
- 888,699
- +2.1% since 2020
See the medical and dental practices around any address in the Baton Rouge metro area
The site report maps the medical and dental practices on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Baton Rouge metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on medical and dental services in the Baton Rouge metro area comes to about $365.3M a year: $1,098 per household, 15% below the U.S. average. That works out to $131K per practice, 14% below the U.S. figure of $152K.
There are 2,796 medical and dental practices on map listings in the Baton Rouge metro area as of September 2026. Of those, 302 are chain locations, or 11%, against 11% across the U.S. Per 10,000 households, that is 84.1, in line with the U.S. rate of 84.5.
In 2023, official counts showed 978 businesses with payroll in the Baton Rouge metro area classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers, up 4.4% from 2019. That is one for every 340 households, against one for every 270 across the U.S. Official counts also show 738 one-person businesses without payroll. Since fiscal 2022, 19 SBA-backed loans worth $11M have gone to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Baton Rouge metro area.
Between 2020 and 2025, the population of the Baton Rouge metro area grew 2.1%, slower than the U.S. (+3.1%). The Baton Rouge metro area scores 40 (lower middle) on the Groundwork market score for medical and dental practices, ranking #275 of 387 scored metro areas and #2 of 10 scored metro areas based in Louisiana.
How the Baton Rouge metro area compares
The same measures for Louisiana and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the medical and dental practices counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Baton Rouge metro area | Louisiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 84.1 | 78.5 | 84.5 |
| Spending per listing | $131K | $132K | $152K |
| Households per official establishment | 340 | 282 | 270 |
| Official establishment growth, 2019–2023 | +4.4% | −2.7% | +1.5% |
| Population growth, 2020–2025 | +2.1% | −0.7% | +3.1% |
| Spending per household on medical and dental services | $1,098 | $1,036 | $1,288 |
| Median household income | $69,599 | $60,756 | $80,734 |
| Groundwork market score | 40 | 15 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 978+4.4% over the period
- Employees, 2023
- 13,229
- Annual payroll, 2023
- $1.1B
- One-person businesses, 2023
- 738Businesses with no payroll
- Map listings, September 2026
- 2,796302 chain locations
- Listings at the U.S. rate for this spending
- 2,395The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 19
- Amount
- $11M
SBA-backed loans to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Baton Rouge metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Baton Rouge metro area
- Population, 2025 estimate
- 888,699+2.1% since 2020
- Households
- 332,585
- Median age
- 37.4
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.7
- Land area
- 4,368 sq. mi.
- People per square mile
- 200
- Median household income
- $69,599+18.1% vs. 2015–2019, before inflation
- Average household income
- $96,334
- Median home value
- $241,100
- Jobs located here
- 407,162
- Daytime population
- 909,836Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Baton Rouge metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the medical and dental practices on map listings by name and distance.
Or open the report at the center of the Baton Rouge metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardDoctors, dentists and clinics across Louisiana
Every Louisiana market ranked →The highest-scoring metro areas in Louisiana for medical and dental practices, numbered among those based in Louisiana, with the Baton Rouge metro area marked.
Top metro areas in Louisiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hammond, LA | 46 | 398 | 76.5 | $130K | +5.8% | #223 of 387 |
| 2Baton Rouge, LA | 40 | 2,796 | 84.1 | $131K | +2.1% | #275 of 387 |
| 3Houma-Bayou Cane-Thibodaux, LA | 37 | 516 | 64.6 | $161K | −3.5% | #300 of 387 |
| 4New Orleans-Metairie, LA | 32 | 2,799 | 70.2 | $151K | −3.4% | #332 of 387 |
| 5Slidell-Mandeville-Covington, LA | 28 | 1,130 | 107.5 | $109K | +5.3% | #352 of 387 |
| 6Lake Charles, LA | 20 | 781 | 84.9 | $126K | −3.8% | #369 of 387 |
| 7Lafayette, LA | 19 | 1,581 | 96.2 | $108K | +3.8% | #375 of 387 |
| 8Alexandria, LA | 12 | 435 | 77.1 | $131K | −2.5% | #382 of 387 |
| 9Shreveport-Bossier City, LA | 10 | 1,478 | 94.1 | $106K | −2.3% | #385 of 387 |
| 10Monroe, LA | 8 | 730 | 83.9 | $116K | −1.9% | #387 of 387 |
Other business types in the Baton Rouge metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics40
- Dentists and orthodontists35
- Primary care and pediatrics34
- Urgent care and walk-in clinics18
- Chiropractors68
- Physical therapy32
- Optometrists and eye care59
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many medical and dental practices are in the Baton Rouge, LA metro area?
As of September 2026, map listings count 2,796 medical and dental practices in the Baton Rouge metro area. 302 of them (11%) are chain locations. The listings count every outpatient clinic and practice, and urgent care. Official counts show 978 businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in 2023, up 4.4% from 2019. Another 738 one-person businesses have no payroll, by official counts.
How much do households in the Baton Rouge, LA metro area spend on medical and dental services?
About $365.3M a year, or $1,098 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 2,796 medical and dental practices on map listings, it comes to $131K per practice. It is estimated from the incomes of the 332,585 households in the Baton Rouge metro area and national spending patterns by income.
How does the Baton Rouge, LA metro area compare with the U.S. for medical and dental practices?
The Baton Rouge metro area has 84.1 medical and dental practices per 10,000 households, in line with the U.S. rate of 84.5. Spending per practice is $131K, 14% below the U.S. figure of $152K. At the U.S. ratio of medical and dental practices to household spending, the Baton Rouge metro area would have about 2,395, against 2,796 on map listings. There is one business with payroll in the industry for every 340 households, against one for every 270 across the U.S. The official count rose 4.4% from 2019 to 2023, against +1.5% for the U.S.
How fast is the Baton Rouge, LA metro area growing?
Population estimates put the Baton Rouge metro area at 888,699 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 332,585 households. The median household income in the Baton Rouge metro area is $69,599 a year, 14% below the U.S. median of $80,734. That rose 18.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Baton Rouge metro area scores 40 for medical and dental practices (lower middle), #275 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Baton Rouge metro area. It maps the medical and dental practices on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for medical and dental practices · All 56 business types in the Baton Rouge metro area
Screening a site or an acquisition in the Baton Rouge metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Baton Rouge metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.