Health care · Metro area · Louisiana
Primary care and pediatric clinics in the Baton Rouge, LA metro area
How the Baton Rouge, LA metro area compares with other metro areas and the U.S. for primary care and pediatric clinics: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 34 out of 100: Lower middle
Ranked #311 of 387 scored metro areas
#2 of 10 scored metro areas based in Louisiana
- Listings
- 358
- 24 chain locations (7%)
- Official establishments
- 392
- −7.2% since 2019
- Household spending a year
- $365.3M
- On medical and dental services · $1,098 a household
- Spending per listing
- $1M
- 43% below the U.S.
- Listings per 10k households
- 10.8
- 50% above the U.S.
- Population, 2025
- 888,699
- +2.1% since 2020
See the primary care and pediatric clinics around any address in the Baton Rouge metro area
The site report maps the primary care and pediatric clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Baton Rouge metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for primary care and pediatric clinics in the Baton Rouge metro area is 34 (lower middle), #311 of 387 scored metro areas and #2 of 10 scored metro areas based in Louisiana. That puts it in the bottom quarter of metro areas.
As of September 2026, map listings count 358 primary care and pediatric clinics in the Baton Rouge metro area. Chain locations make up 7% of them, against 9% across the U.S. Per 10,000 households, that is 10.8, 50% above the U.S. rate of 7.2.
Household spending on medical and dental services in the Baton Rouge metro area comes to about $365.3M a year: $1,098 per household, 15% below the U.S. average. That is about $1M of household spending for each clinic on map listings, 43% below the U.S. figure of $1.8M. That spending covers all medical and dental services, which primary care and pediatric clinics share with other businesses in the trade.
In 2023, official counts showed 392 businesses with payroll in the Baton Rouge metro area classed as offices of physicians, down 7.2% from 2019. That is one for every 848 households, against one for every 593 across the U.S. Since fiscal 2022, 15 SBA-backed loans worth $5.2M have gone to businesses classed as offices of physicians in the Baton Rouge metro area. Population estimates put the population change in the Baton Rouge metro area from 2020 to 2025 at +2.1%, slower than the U.S. (+3.1%).
How the Baton Rouge metro area compares
The same measures for Louisiana and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the primary care and pediatric clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Baton Rouge metro area | Louisiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.8 | 8.9 | 7.2 |
| Spending per listing | $1M | $1.2M | $1.8M |
| Households per official establishment | 848 | 572 | 593 |
| Official establishment growth, 2019–2023 | −7.2% | −12.1% | −2.2% |
| Population growth, 2020–2025 | +2.1% | −0.7% | +3.1% |
| Spending per household on medical and dental services | $1,098 | $1,036 | $1,288 |
| Median household income | $69,599 | $60,756 | $80,734 |
| Groundwork market score | 34 | 8 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 392−7.2% over the period
- Employees, 2023
- 7,660
- Annual payroll, 2023
- $841M
- One-person businesses, 2023
- 640Businesses with no payroll
- Map listings, September 2026
- 35824 chain locations
- Listings at the U.S. rate for this spending
- 205The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 15
- Amount
- $5.2M
SBA-backed loans to businesses classed as offices of physicians in the Baton Rouge metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Baton Rouge metro area
- Population, 2025 estimate
- 888,699+2.1% since 2020
- Households
- 332,585
- Median age
- 37.4
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.7
- Land area
- 4,368 sq. mi.
- People per square mile
- 200
- Median household income
- $69,599+18.1% vs. 2015–2019, before inflation
- Average household income
- $96,334
- Median home value
- $241,100
- Jobs located here
- 407,162
- Daytime population
- 909,836Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Baton Rouge metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the primary care and pediatric clinics on map listings by name and distance.
Or open the report at the center of the Baton Rouge metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPrimary care and pediatrics across Louisiana
Every Louisiana market ranked →The highest-scoring metro areas in Louisiana for primary care and pediatric clinics, numbered among those based in Louisiana, with the Baton Rouge metro area marked.
Top metro areas in Louisiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hammond, LA | 45 | 37 | 7.1 | $1.4M | +5.8% | #244 of 387 |
| 2Baton Rouge, LA | 34 | 358 | 10.8 | $1M | +2.1% | #311 of 387 |
| 3Houma-Bayou Cane-Thibodaux, LA | 33 | 44 | 5.5 | $1.9M | −3.5% | #312 of 387 |
| 4Slidell-Mandeville-Covington, LA | 30 | 100 | 9.5 | $1.2M | +5.3% | #329 of 387 |
| 5New Orleans-Metairie, LA | 24 | 284 | 7.1 | $1.5M | −3.4% | #350 of 387 |
| 6Lake Charles, LA | 19 | 84 | 9.1 | $1.2M | −3.8% | #364 of 387 |
| 7Lafayette, LA | 18 | 165 | 10.0 | $1M | +3.8% | #365 of 387 |
| 8Shreveport-Bossier City, LA | 8 | 145 | 9.2 | $1.1M | −2.3% | #384 of 387 |
| 9Monroe, LA | 5 | 84 | 9.7 | $1M | −1.9% | #386 of 387 |
| 10Alexandria, LA | 4 | 55 | 9.8 | $1M | −2.5% | #387 of 387 |
Other business types in the Baton Rouge metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics40
- Dentists and orthodontists35
- Primary care and pediatrics34
- Urgent care and walk-in clinics18
- Chiropractors68
- Physical therapy32
- Optometrists and eye care59
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many primary care and pediatric clinics are in the Baton Rouge, LA metro area?
The Baton Rouge metro area has 358 primary care and pediatric clinics on map listings as of September 2026. 24 of them (7%) are chain locations. The listings count primary care, family medicine and pediatric clinics. Official counts show 392 businesses with payroll classed as offices of physicians in 2023, down 7.2% from 2019. Another 640 one-person businesses have no payroll, by official counts.
How much do households in the Baton Rouge, LA metro area spend on medical and dental services?
About $365.3M a year, or $1,098 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 358 primary care and pediatric clinics on map listings, it comes to $1M per clinic. The spending figure covers all medical and dental services, not only primary care and pediatric clinics. It is estimated from the incomes of the 332,585 households in the Baton Rouge metro area and national spending patterns by income.
How does the Baton Rouge, LA metro area compare with the U.S. for primary care and pediatric clinics?
The Baton Rouge metro area has 10.8 primary care and pediatric clinics per 10,000 households, 50% above the U.S. rate of 7.2. Spending per clinic is $1M, 43% below the U.S. figure of $1.8M. At the national ratio of primary care and pediatric clinics to household spending, the Baton Rouge metro area would have about 205, against 358 on map listings. There is one business with payroll in the industry for every 848 households, against one for every 593 across the U.S. The official count fell 7.2% from 2019 to 2023, against −2.2% for the U.S.
How fast is the Baton Rouge, LA metro area growing?
Population estimates put the Baton Rouge metro area at 888,699 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 332,585 households. The median household income in the Baton Rouge metro area is $69,599 a year, 14% below the U.S. median of $80,734. That rose 18.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Baton Rouge metro area scores 34 for primary care and pediatric clinics (lower middle), #311 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Baton Rouge metro area. It maps the primary care and pediatric clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for primary care and pediatric clinics · All 56 business types in the Baton Rouge metro area
Screening a site or an acquisition in the Baton Rouge metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Baton Rouge metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.