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House cleaning businesses in Ocean County, NJ

Competitor counts, household spending and official business counts for house cleaning businesses in Ocean County, NJ, set against other counties and the U.S.

Groundwork market score · out of 100

Score 49 out of 100: Lower middle

Ranked #444 of 847 scored counties
#15 of 21 scored counties in New Jersey

Listings
64
2 chain locations (3%)
Official establishments
141
+12.8% since 2019
Household spending a year
$334M
On lawn care, cleaning and other household services · $1,370 a household
Spending per listing
$5.2M
18% below the U.S.
Listings per 10k households
2.6
18% above the U.S.
Population, 2025
673,746
+5.6% since 2020

See the house cleaning businesses around any address in Ocean County

The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Ocean County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 64 house cleaning businesses in Ocean County. 2 of them (3%) are chain locations, against 8% across the U.S. Per 10,000 households, that is 2.6, 18% above the U.S. rate of 2.2.

Household spending on lawn care, cleaning and other household services in Ocean County comes to about $334M a year: $1,370 per household, 3% below the U.S. average. Spread across 64 house cleaning businesses, that is $5.2M per business, 18% below the U.S. figure of $6.4M. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade.

The official count of businesses with payroll classed as janitorial and carpet cleaning services in Ocean County was 141 in 2023, up 12.8% from 2019. That is one for every 1,729 households, against one for every 1,735 across the U.S. Since fiscal 2022, 5 SBA-backed loans worth $2.3M have gone to businesses classed as janitorial and carpet cleaning services in Ocean County.

Population estimates put the population change in Ocean County from 2020 to 2025 at +5.6%, faster than the U.S. (+3.1%). For house cleaning businesses, Ocean County has a Groundwork market score of 49 (lower middle): #444 of 847 scored counties and #15 of 21 scored counties in New Jersey.

How Ocean County compares

The same measures for New Jersey and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

House cleaning in Ocean County, NJ compared with New Jersey and the U.S.
MeasureOcean CountyNew JerseyU.S.
Listings per 10k households2.62.42.2
Spending per listing$5.2M$6.2M$6.4M
Households per official establishment1,7291,5811,735
Official establishment growth, 2019–2023+12.8%+6.2%+6.6%
Population growth, 2020–2025+5.6%+3.0%+3.1%
Spending per household on lawn care, cleaning and other household services$1,370$1,489$1,414
Median household income$89,863$103,556$80,734
Groundwork market score4952

Official counts and lending

Businesses

Official establishments, 2019 to 2023
125 → 141+12.8% over the period
Employees, 2023
998
Annual payroll, 2023
$29.1M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
642 chain locations
Listings at the U.S. rate for this spending
52The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
5
Amount
$2.3M

SBA-backed loans to businesses classed as janitorial and carpet cleaning services in Ocean County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Ocean County

Population, 2025 estimate
673,746+5.6% since 2020
Households
243,843
Median age
41.7
Homes lived in by their owners
81%
Vehicles per household
1.8
Land area
628 sq. mi.
People per square mile
1,042
Median household income
$89,863+26.7% vs. 2015–2019, before inflation
Average household income
$118,774
Median home value
$398,400
Jobs located here
183,196
Daytime population
568,313Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Ocean County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.

Or open the report at the center of Ocean County. Signed out, you see a blurred preview; on an account, each report is one action.

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House cleaning across New Jersey

Every New Jersey market ranked →

The highest-scoring counties in New Jersey for house cleaning businesses, numbered among those based in New Jersey, with Ocean County marked.

Top counties in New Jersey

Counties in New Jersey ranked for house cleaning businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sussex County, NJ72101.7$8.9M+2.9%#88 of 847
2Hudson County, NJ70501.7$8.6M+1.8%#102 of 847
3Cumberland County, NJ6850.9$12.8M+2.2%#117 of 847
4Somerset County, NJ68221.7$10.3M+3.5%#118 of 847
5Middlesex County, NJ66561.8$8.4M+2.6%#148 of 847
6Mercer County, NJ65251.7$8.5M+3.3%#157 of 847
7Monmouth County, NJ59602.4$6.8M+1.4%#250 of 847
8Warren County, NJ57132.9$4.9M+3.2%#285 of 847
9Essex County, NJ56772.4$5.7M+4.2%#304 of 847
10Union County, NJ54502.5$6.1M+5.0%#336 of 847
15Ocean County, NJ49642.6$5.2M+5.6%#444 of 847

Other business types in Ocean County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many house cleaning businesses are in Ocean County, NJ?

Ocean County has 64 house cleaning businesses on map listings as of September 2026. 2 of them (3%) are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 141 businesses with payroll classed as janitorial and carpet cleaning services in 2023, up 12.8% from 2019.

How much do households in Ocean County, NJ spend on lawn care, cleaning and other household services?

About $334M a year, or $1,370 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 64 house cleaning businesses on map listings, it comes to $5.2M per business. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses. It is estimated from the incomes of the 243,843 households in Ocean County and national spending patterns by income.

How does Ocean County, NJ compare with the U.S. for house cleaning businesses?

Ocean County has 2.6 house cleaning businesses per 10,000 households, 18% above the U.S. rate of 2.2. Spending per business is $5.2M, 18% below the U.S. figure of $6.4M. At the national ratio of house cleaning businesses to household spending, Ocean County would have about 52, against 64 on map listings. There is one business with payroll in the industry for every 1,729 households, against one for every 1,735 across the U.S. The official count rose 12.8% from 2019 to 2023, against +6.6% for the U.S.

How fast is Ocean County, NJ growing?

Population estimates put Ocean County at 673,746 people in 2025, up 5.6% since 2020, faster than the U.S. (+3.1%). It has 243,843 households. Median household income in Ocean County is $89,863, 11% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Ocean County scores 49 for house cleaning businesses (lower middle), #444 of 847 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Ocean County. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for house cleaning businesses · All 56 business types in Ocean County

Screening a site or an acquisition in Ocean County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Ocean County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.