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House cleaning businesses in Salem County, NJ
Competitor counts, household spending and official business counts for house cleaning businesses in Salem County, NJ, set against other counties and the U.S.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #470 of 847 scored counties
#16 of 21 scored counties in New Jersey
- Listings
- 7
- 0 chain locations (0%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $31.5M
- On lawn care, cleaning and other household services · $1,269 a household
- Spending per listing
- $4.5M
- 30% below the U.S.
- Listings per 10k households
- 2.8
- 27% above the U.S.
- Population, 2025
- 66,280
- +2.3% since 2020
See the house cleaning businesses around any address in Salem County
The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Salem County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,269 per household (10% below the U.S. average), households in Salem County spend about $31.5M a year on lawn care, cleaning and other household services. Spread across 7 house cleaning businesses, that is $4.5M per business, 30% below the U.S. figure of $6.4M. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses.
Salem County has 7 house cleaning businesses on map listings as of September 2026. None of them are chain locations, against 8% across the U.S. That comes to 2.8 for every 10,000 households, 27% above the U.S. rate of 2.2.
Official counts show 5 businesses with payroll classed as janitorial and carpet cleaning services in Salem County in 2023. That is one for every 4,969 households, against one for every 1,735 across the U.S.
Between 2020 and 2025, the population of Salem County grew 2.3%, slower than the U.S. (+3.1%). For house cleaning businesses, Salem County has a Groundwork market score of 48 (lower middle): #470 of 847 scored counties and #16 of 21 scored counties in New Jersey.
How Salem County compares
The same measures for New Jersey and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Salem County | New Jersey | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.8 | 2.4 | 2.2 |
| Spending per listing | $4.5M | $6.2M | $6.4M |
| Households per official establishment | 4,969 | 1,581 | 1,735 |
| Official establishment growth, 2019–2023 | n/a | +6.2% | +6.6% |
| Population growth, 2020–2025 | +2.3% | +3.0% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,269 | $1,489 | $1,414 |
| Median household income | $79,960 | $103,556 | $80,734 |
| Groundwork market score | 48 | 52 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 5
- Employees, 2023
- 8
- Annual payroll, 2023
- $162K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 70 chain locations
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as janitorial and carpet cleaning services in Salem County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Salem County
- Population, 2025 estimate
- 66,280+2.3% since 2020
- Households
- 24,846
- Median age
- 41.7
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.8
- Land area
- 332 sq. mi.
- People per square mile
- 197
- Median household income
- $79,960+19.6% vs. 2015–2019, before inflation
- Average household income
- $101,600
- Median home value
- $239,500
- Jobs located here
- 21,251
- Daytime population
- 51,699Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Salem County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.
Or open the report at the center of Salem County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHouse cleaning across New Jersey
Every New Jersey market ranked →The highest-scoring counties in New Jersey for house cleaning businesses, numbered among those based in New Jersey, with Salem County marked.
Top counties in New Jersey
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sussex County, NJ | 72 | 10 | 1.7 | $8.9M | +2.9% | #88 of 847 |
| 2Hudson County, NJ | 70 | 50 | 1.7 | $8.6M | +1.8% | #102 of 847 |
| 3Cumberland County, NJ | 68 | 5 | 0.9 | $12.8M | +2.2% | #117 of 847 |
| 4Somerset County, NJ | 68 | 22 | 1.7 | $10.3M | +3.5% | #118 of 847 |
| 5Middlesex County, NJ | 66 | 56 | 1.8 | $8.4M | +2.6% | #148 of 847 |
| 6Mercer County, NJ | 65 | 25 | 1.7 | $8.5M | +3.3% | #157 of 847 |
| 7Monmouth County, NJ | 59 | 60 | 2.4 | $6.8M | +1.4% | #250 of 847 |
| 8Warren County, NJ | 57 | 13 | 2.9 | $4.9M | +3.2% | #285 of 847 |
| 9Essex County, NJ | 56 | 77 | 2.4 | $5.7M | +4.2% | #304 of 847 |
| 10Union County, NJ | 54 | 50 | 2.5 | $6.1M | +5.0% | #336 of 847 |
| 16Salem County, NJ | 48 | 7 | 2.8 | $4.5M | +2.3% | #470 of 847 |
Other business types in Salem County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many house cleaning businesses are in Salem County, NJ?
Map listings as of September 2026 show 7 house cleaning businesses in Salem County. None of them are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 5 businesses with payroll classed as janitorial and carpet cleaning services in 2023.
How much do households in Salem County, NJ spend on lawn care, cleaning and other household services?
About $31.5M a year, or $1,269 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 7 house cleaning businesses on map listings, it comes to $4.5M per business. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade. It is estimated from the incomes of the 24,846 households in Salem County and national spending patterns by income.
How does Salem County, NJ compare with the U.S. for house cleaning businesses?
Salem County has 2.8 house cleaning businesses per 10,000 households, 27% above the U.S. rate of 2.2. Spending per business is $4.5M, 30% below the U.S. figure of $6.4M. At the U.S. ratio of house cleaning businesses to household spending, Salem County would have about 5, against 7 on map listings. There is one business with payroll in the industry for every 4,969 households, against one for every 1,735 across the U.S.
How fast is Salem County, NJ growing?
Population estimates put Salem County at 66,280 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 24,846 households. The median household income in Salem County is $79,960 a year, in line with the U.S. median of $80,734. That rose 19.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Salem County scores 48 for house cleaning businesses (lower middle), #470 of 847 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Salem County. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for house cleaning businesses · All 56 business types in Salem County
Screening a site or an acquisition in Salem County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Salem County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.