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House cleaning businesses in Middlesex County, NJ
Competitor counts, household spending and official business counts for house cleaning businesses in Middlesex County, NJ, set against other counties and the U.S.
Groundwork market score · out of 100
Score 66 out of 100: Upper middle
Ranked #148 of 847 scored counties
#5 of 21 scored counties in New Jersey
- Listings
- 56
- 5 chain locations (9%)
- Official establishments
- 177
- −0.6% since 2019
- Household spending a year
- $469.8M
- On lawn care, cleaning and other household services · $1,526 a household
- Spending per listing
- $8.4M
- 31% above the U.S.
- Listings per 10k households
- 1.8
- 18% below the U.S.
- Population, 2025
- 883,335
- +2.6% since 2020
See the house cleaning businesses around any address in Middlesex County
The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Middlesex County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 56 house cleaning businesses in Middlesex County. Chain locations make up 9% of them, against 8% across the U.S. That is 1.8 per 10,000 households, 18% below the U.S. rate of 2.2.
At $1,526 per household (8% above the U.S. average), households in Middlesex County spend about $469.8M a year on lawn care, cleaning and other household services. That is about $8.4M of household spending for each business on map listings, 31% above the U.S. figure of $6.4M. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade.
The official count of businesses with payroll classed as janitorial and carpet cleaning services in Middlesex County was 177 in 2023, down 0.6% from 2019. That is one for every 1,739 households, against one for every 1,735 across the U.S. Since fiscal 2022, 9 SBA-backed loans worth $1.2M have gone to businesses classed as janitorial and carpet cleaning services in Middlesex County.
Between 2020 and 2025, the population of Middlesex County grew 2.6%, slower than the U.S. (+3.1%). Middlesex County scores 66 (upper middle) on the Groundwork market score for house cleaning businesses, ranking #148 of 847 scored counties and #5 of 21 scored counties in New Jersey. That puts it in the top quarter of counties.
How Middlesex County compares
The same measures for New Jersey and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Middlesex County | New Jersey | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.8 | 2.4 | 2.2 |
| Spending per listing | $8.4M | $6.2M | $6.4M |
| Households per official establishment | 1,739 | 1,581 | 1,735 |
| Official establishment growth, 2019–2023 | −0.6% | +6.2% | +6.6% |
| Population growth, 2020–2025 | +2.6% | +3.0% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,526 | $1,489 | $1,414 |
| Median household income | $111,549 | $103,556 | $80,734 |
| Groundwork market score | 66 | 52 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 178 → 177−0.6% over the period
- Employees, 2023
- 3,105
- Annual payroll, 2023
- $108M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 565 chain locations
- Listings at the U.S. rate for this spending
- 73The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 9
- Amount
- $1.2M
SBA-backed loans to businesses classed as janitorial and carpet cleaning services in Middlesex County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Middlesex County
- Population, 2025 estimate
- 883,335+2.6% since 2020
- Households
- 307,782
- Median age
- 40.6
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.7
- Land area
- 309 sq. mi.
- People per square mile
- 2,817
- Median household income
- $111,549+24.6% vs. 2015–2019, before inflation
- Average household income
- $142,057
- Median home value
- $462,900
- Jobs located here
- 459,830
- Daytime population
- 901,798Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Middlesex County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.
Or open the report at the center of Middlesex County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHouse cleaning across New Jersey
Every New Jersey market ranked →The highest-scoring counties in New Jersey for house cleaning businesses, numbered among those based in New Jersey, with Middlesex County marked.
Top counties in New Jersey
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sussex County, NJ | 72 | 10 | 1.7 | $8.9M | +2.9% | #88 of 847 |
| 2Hudson County, NJ | 70 | 50 | 1.7 | $8.6M | +1.8% | #102 of 847 |
| 3Cumberland County, NJ | 68 | 5 | 0.9 | $12.8M | +2.2% | #117 of 847 |
| 4Somerset County, NJ | 68 | 22 | 1.7 | $10.3M | +3.5% | #118 of 847 |
| 5Middlesex County, NJ | 66 | 56 | 1.8 | $8.4M | +2.6% | #148 of 847 |
| 6Mercer County, NJ | 65 | 25 | 1.7 | $8.5M | +3.3% | #157 of 847 |
| 7Monmouth County, NJ | 59 | 60 | 2.4 | $6.8M | +1.4% | #250 of 847 |
| 8Warren County, NJ | 57 | 13 | 2.9 | $4.9M | +3.2% | #285 of 847 |
| 9Essex County, NJ | 56 | 77 | 2.4 | $5.7M | +4.2% | #304 of 847 |
| 10Union County, NJ | 54 | 50 | 2.5 | $6.1M | +5.0% | #336 of 847 |
Other business types in Middlesex County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many house cleaning businesses are in Middlesex County, NJ?
There are 56 house cleaning businesses on map listings in Middlesex County as of September 2026. 5 of them (9%) are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 177 businesses with payroll classed as janitorial and carpet cleaning services in 2023, down 0.6% from 2019.
How much do households in Middlesex County, NJ spend on lawn care, cleaning and other household services?
About $469.8M a year, or $1,526 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 56 house cleaning businesses on map listings, it comes to $8.4M per business. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses. It is estimated from the incomes of the 307,782 households in Middlesex County and national spending patterns by income.
How does Middlesex County, NJ compare with the U.S. for house cleaning businesses?
Middlesex County has 1.8 house cleaning businesses per 10,000 households, 18% below the U.S. rate of 2.2. Spending per business is $8.4M, 31% above the U.S. figure of $6.4M. At the national ratio of house cleaning businesses to household spending, Middlesex County would have about 73, against 56 on map listings. There is one business with payroll in the industry for every 1,739 households, against one for every 1,735 across the U.S. The official count fell 0.6% from 2019 to 2023, against +6.6% for the U.S.
How fast is Middlesex County, NJ growing?
Population estimates put Middlesex County at 883,335 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 307,782 households. Median household income in Middlesex County is $111,549, 38% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Middlesex County scores 66 for house cleaning businesses (upper middle), #148 of 847 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Middlesex County. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for house cleaning businesses · All 56 business types in Middlesex County
Screening a site or an acquisition in Middlesex County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Middlesex County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.