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House cleaning businesses in Strafford County, NH
Competitor counts, household spending and official business counts for house cleaning businesses in Strafford County, NH, set against other counties and the U.S.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #500 of 847 scored counties
#4 of 7 scored counties in New Hampshire
- Listings
- 13
- 2 chain locations (15%)
- Official establishments
- 32
- −3.0% since 2019
- Household spending a year
- $71.2M
- On lawn care, cleaning and other household services · $1,368 a household
- Spending per listing
- $5.5M
- 14% below the U.S.
- Listings per 10k households
- 2.5
- 14% above the U.S.
- Population, 2025
- 135,043
- +3.0% since 2020
See the house cleaning businesses around any address in Strafford County
The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Strafford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 13 house cleaning businesses in Strafford County. 2 of them (15%) are chain locations, against 8% across the U.S. That is 2.5 per 10,000 households, 14% above the U.S. rate of 2.2.
Household spending on lawn care, cleaning and other household services in Strafford County comes to about $71.2M a year: $1,368 per household, 3% below the U.S. average. That works out to $5.5M per business, 14% below the U.S. figure of $6.4M. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade.
The official count of businesses with payroll classed as janitorial and carpet cleaning services in Strafford County was 32 in 2023, down 3.0% from 2019. That is one for every 1,628 households, against one for every 1,735 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $75K has gone to businesses classed as janitorial and carpet cleaning services in Strafford County.
Population estimates put the population change in Strafford County from 2020 to 2025 at +3.0%, in step with the U.S. (+3.1%). For house cleaning businesses, Strafford County has a Groundwork market score of 46 (lower middle): #500 of 847 scored counties and #4 of 7 scored counties in New Hampshire.
How Strafford County compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Strafford County | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.5 | 2.3 | 2.2 |
| Spending per listing | $5.5M | $6.1M | $6.4M |
| Households per official establishment | 1,628 | 1,414 | 1,735 |
| Official establishment growth, 2019–2023 | −3.0% | +1.3% | +6.6% |
| Population growth, 2020–2025 | +3.0% | +2.7% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,368 | $1,429 | $1,414 |
| Median household income | $88,570 | $99,031 | $80,734 |
| Groundwork market score | 46 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 33 → 32−3.0% over the period
- Employees, 2023
- 271
- Annual payroll, 2023
- $11.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 132 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $75K
SBA-backed loans to businesses classed as janitorial and carpet cleaning services in Strafford County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Strafford County
- Population, 2025 estimate
- 135,043+3.0% since 2020
- Households
- 52,080
- Median age
- 40.5
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.8
- Land area
- 368 sq. mi.
- People per square mile
- 361
- Median household income
- $88,570+21.4% vs. 2015–2019, before inflation
- Average household income
- $114,189
- Median home value
- $362,800
- Jobs located here
- 49,807
- Daytime population
- 117,713Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Strafford County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.
Or open the report at the center of Strafford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHouse cleaning across New Hampshire
Every New Hampshire market ranked →The highest-scoring counties in New Hampshire for house cleaning businesses, numbered among those based in New Hampshire, with Strafford County marked.
Top counties in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Merrimack County, NH | 67 | 8 | 1.3 | $10.6M | +2.6% | #134 of 847 |
| 2Rockingham County, NH | 51 | 33 | 2.6 | $6M | +3.0% | #396 of 847 |
| 3Hillsborough County, NH | 49 | 44 | 2.6 | $5.6M | +2.5% | #442 of 847 |
| 4Strafford County, NH | 46 | 13 | 2.5 | $5.5M | +3.0% | #500 of 847 |
| 5Belknap County, NH | 36 | 7 | 2.7 | $5.1M | +2.1% | #663 of 847 |
| 6Grafton County, NH | 34 | 10 | 2.7 | $5M | +2.2% | #691 of 847 |
| 7Sullivan County, NH | 21 | 7 | 4.2 | $3M | +2.1% | #818 of 847 |
Other business types in Strafford County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many house cleaning businesses are in Strafford County, NH?
There are 13 house cleaning businesses on map listings in Strafford County as of September 2026. 2 of them (15%) are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 32 businesses with payroll classed as janitorial and carpet cleaning services in 2023, down 3.0% from 2019.
How much do households in Strafford County, NH spend on lawn care, cleaning and other household services?
About $71.2M a year, or $1,368 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 13 house cleaning businesses on map listings, it comes to $5.5M per business. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses. It is estimated from the incomes of the 52,080 households in Strafford County and national spending patterns by income.
How does Strafford County, NH compare with the U.S. for house cleaning businesses?
Strafford County has 2.5 house cleaning businesses per 10,000 households, 14% above the U.S. rate of 2.2. Spending per business is $5.5M, 14% below the U.S. figure of $6.4M. At the national ratio of house cleaning businesses to household spending, Strafford County would have about 11, against 13 on map listings. There is one business with payroll in the industry for every 1,628 households, against one for every 1,735 across the U.S. The official count fell 3.0% from 2019 to 2023, against +6.6% for the U.S.
How fast is Strafford County, NH growing?
Population estimates put Strafford County at 135,043 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 52,080 households. Median household income in Strafford County is $88,570, 10% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Strafford County scores 46 for house cleaning businesses (lower middle), #500 of 847 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Strafford County. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for house cleaning businesses · All 56 business types in Strafford County
Screening a site or an acquisition in Strafford County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Strafford County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.