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House cleaning businesses in San Mateo County, CA
Competitor counts, household spending and official business counts for house cleaning businesses in San Mateo County, CA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #680 of 847 scored counties
#34 of 39 scored counties in California
- Listings
- 100
- 6 chain locations (6%)
- Official establishments
- 238
- +10.2% since 2019
- Household spending a year
- $490.4M
- On lawn care, cleaning and other household services · $1,854 a household
- Spending per listing
- $4.9M
- 23% below the U.S.
- Listings per 10k households
- 3.8
- 73% above the U.S.
- Population, 2025
- 743,568
- −2.5% since 2020
See the house cleaning businesses around any address in San Mateo County
The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of San Mateo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For house cleaning businesses, San Mateo County has a Groundwork market score of 35 (lower middle): #680 of 847 scored counties and #34 of 39 scored counties in California. That puts it in the bottom quarter of counties.
At $1,854 per household (31% above the U.S. average), households in San Mateo County spend about $490.4M a year on lawn care, cleaning and other household services. That is about $4.9M of household spending for each business on map listings, 23% below the U.S. figure of $6.4M. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses.
There are 100 house cleaning businesses on map listings in San Mateo County as of September 2026. 6 of them (6%) are chain locations, against 8% across the U.S. That is 3.8 per 10,000 households, 73% above the U.S. rate of 2.2.
In 2023, official counts showed 238 businesses with payroll in San Mateo County classed as janitorial and carpet cleaning services, up 10.2% from 2019. That is one for every 1,111 households, against one for every 1,735 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $2.3M have gone to businesses classed as janitorial and carpet cleaning services in San Mateo County. Population estimates show San Mateo County declined 2.5% from 2020 to 2025, against +3.1% for the U.S.
How San Mateo County compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | San Mateo County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.8 | 2.4 | 2.2 |
| Spending per listing | $4.9M | $6.3M | $6.4M |
| Households per official establishment | 1,111 | 1,762 | 1,735 |
| Official establishment growth, 2019–2023 | +10.2% | +15.8% | +6.6% |
| Population growth, 2020–2025 | −2.5% | −0.4% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,854 | $1,494 | $1,414 |
| Median household income | $158,855 | $99,122 | $80,734 |
| Groundwork market score | 35 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 216 → 238+10.2% over the period
- Employees, 2023
- 4,492
- Annual payroll, 2023
- $180M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 1006 chain locations
- Listings at the U.S. rate for this spending
- 77The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $2.3M
SBA-backed loans to businesses classed as janitorial and carpet cleaning services in San Mateo County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in San Mateo County
- Population, 2025 estimate
- 743,568−2.5% since 2020
- Households
- 264,419
- Median age
- 41.8
- Homes lived in by their owners
- 58%
- Vehicles per household
- 1.9
- Land area
- 449 sq. mi.
- People per square mile
- 1,655
- Median household income
- $158,855+29.5% vs. 2015–2019, before inflation
- Average household income
- $231,822
- Median home value
- $1,559,600
- Jobs located here
- 425,111
- Daytime population
- 795,447Residents who don’t work, plus everyone whose job is here
Looking at a specific site in San Mateo County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.
Or open the report at the center of San Mateo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHouse cleaning across California
Every California market ranked →The highest-scoring counties in California for house cleaning businesses, numbered among those based in California, with San Mateo County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Merced County, CA | 73 | 8 | 0.9 | $12.9M | +5.1% | #78 of 847 |
| 2Yolo County, CA | 72 | 12 | 1.6 | $9.1M | +3.1% | #87 of 847 |
| 3Madera County, CA | 72 | 7 | 1.5 | $8.3M | +7.4% | #89 of 847 |
| 4San Joaquin County, CA | 68 | 39 | 1.6 | $8.8M | +5.5% | #121 of 847 |
| 5El Dorado County, CA | 65 | 15 | 2.0 | $7.9M | +0.6% | #158 of 847 |
| 6Alameda County, CA | 64 | 114 | 1.9 | $8.9M | −2.6% | #164 of 847 |
| 7San Francisco County, CA | 63 | 76 | 2.1 | $8.4M | −5.6% | #181 of 847 |
| 8Kern County, CA | 62 | 45 | 1.6 | $7.9M | +2.3% | #196 of 847 |
| 9Kings County, CA | 61 | 7 | 1.6 | $7.7M | +1.0% | #218 of 847 |
| 10San Bernardino County, CA | 61 | 122 | 1.8 | $7.5M | +1.9% | #220 of 847 |
| 34San Mateo County, CA | 35 | 100 | 3.8 | $4.9M | −2.5% | #680 of 847 |
Other business types in San Mateo County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many house cleaning businesses are in San Mateo County, CA?
As of September 2026, map listings count 100 house cleaning businesses in San Mateo County. 6 of them (6%) are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 238 businesses with payroll classed as janitorial and carpet cleaning services in 2023, up 10.2% from 2019.
How much do households in San Mateo County, CA spend on lawn care, cleaning and other household services?
About $490.4M a year, or $1,854 per household. That is 31% above the U.S. average (an index of 131, where 100 is the U.S. average). Spread across the 100 house cleaning businesses on map listings, it comes to $4.9M per business. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade. It is estimated from the incomes of the 264,419 households in San Mateo County and national spending patterns by income.
How does San Mateo County, CA compare with the U.S. for house cleaning businesses?
San Mateo County has 3.8 house cleaning businesses per 10,000 households, 73% above the U.S. rate of 2.2. Spending per business is $4.9M, 23% below the U.S. figure of $6.4M. At the U.S. ratio of house cleaning businesses to household spending, San Mateo County would have about 77, against 100 on map listings. There is one business with payroll in the industry for every 1,111 households, against one for every 1,735 across the U.S. The official count rose 10.2% from 2019 to 2023, against +6.6% for the U.S.
How fast is San Mateo County, CA growing?
Population estimates put San Mateo County at 743,568 people in 2025, down 2.5% since 2020, against +3.1% for the U.S. It has 264,419 households. The median household income in San Mateo County is $158,855 a year, 97% above the U.S. median of $80,734. That rose 29.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. San Mateo County scores 35 for house cleaning businesses (lower middle), #680 of 847 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in San Mateo County. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for house cleaning businesses · All 56 business types in San Mateo County
Screening a site or an acquisition in San Mateo County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of San Mateo County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.