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House cleaning businesses in the Visalia, CA metro area

Competitor counts, household spending and official business counts for house cleaning businesses in the Visalia, CA metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 56 out of 100: Upper middle

Ranked #125 of 375 scored metro areas
#7 of 25 scored metro areas based in California

Listings
27
3 chain locations (11%)
Official establishments
47
+42.4% since 2019
Household spending a year
$177.9M
On lawn care, cleaning and other household services · $1,242 a household
Spending per listing
$6.6M
3% above the U.S.
Listings per 10k households
1.9
14% below the U.S.
Population, 2025
485,146
+2.4% since 2020

See the house cleaning businesses around any address in the Visalia metro area

The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Visalia metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Visalia metro area spend about $177.9M a year on lawn care, cleaning and other household services, or $1,242 per household, 12% below the U.S. average. That works out to $6.6M per business, 3% above the U.S. figure of $6.4M. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses.

There are 27 house cleaning businesses on map listings in the Visalia metro area as of September 2026. Of those, 3 are chain locations, or 11%, against 8% across the U.S. Per 10,000 households, that is 1.9, 14% below the U.S. rate of 2.2.

In 2023, official counts showed 47 businesses with payroll in the Visalia metro area classed as janitorial and carpet cleaning services, up 42.4% from 2019. That is one for every 3,047 households, against one for every 1,735 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $10K has gone to businesses classed as janitorial and carpet cleaning services in the Visalia metro area.

Population estimates put the population change in the Visalia metro area from 2020 to 2025 at +2.4%, slower than the U.S. (+3.1%). The Groundwork market score for house cleaning businesses in the Visalia metro area is 56 (upper middle), #125 of 375 scored metro areas and #7 of 25 scored metro areas based in California.

How the Visalia metro area compares

The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

House cleaning in Visalia, CA metro area compared with California and the U.S.
MeasureVisalia metro areaCaliforniaU.S.
Listings per 10k households1.92.42.2
Spending per listing$6.6M$6.3M$6.4M
Households per official establishment3,0471,7621,735
Official establishment growth, 2019–2023+42.4%+15.8%+6.6%
Population growth, 2020–2025+2.4%−0.4%+3.1%
Spending per household on lawn care, cleaning and other household services$1,242$1,494$1,414
Median household income$71,300$99,122$80,734
Groundwork market score5646

Official counts and lending

Businesses

Official establishments, 2019 to 2023
47+42.4% over the period
Employees, 2023
758
Annual payroll, 2023
$25.1M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
273 chain locations
Listings at the U.S. rate for this spending
28The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$10K

SBA-backed loans to businesses classed as janitorial and carpet cleaning services in the Visalia metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Visalia metro area

Population, 2025 estimate
485,146+2.4% since 2020
Households
143,195
Median age
32.7
Homes lived in by their owners
58%
Vehicles per household
2.1
Land area
4,824 sq. mi.
People per square mile
99
Median household income
$71,300+43.5% vs. 2015–2019, before inflation
Average household income
$92,178
Median home value
$330,100
Jobs located here
170,584
Daytime population
466,926Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Visalia metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.

Or open the report at the center of the Visalia metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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House cleaning across California

Every California market ranked →

The highest-scoring metro areas in California for house cleaning businesses, numbered among those based in California, with the Visalia metro area marked.

Top metro areas in California

Metro areas in California ranked for house cleaning businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Yuba City, CA7571.1$11.5M+3.3%#29 of 375
2Merced, CA7480.9$12.9M+5.1%#35 of 375
3Stockton-Lodi, CA70391.6$8.8M+5.5%#46 of 375
4Bakersfield-Delano, CA61451.6$7.9M+2.3%#89 of 375
5Hanford-Corcoran, CA6171.6$7.7M+1.0%#90 of 375
6El Centro, CA6071.4$8.1M+1.1%#96 of 375
7Visalia, CA56271.9$6.6M+2.4%#125 of 375
8Los Angeles-Long Beach-Anaheim, CA539462.1$7M−2.6%#154 of 375
9Riverside-San Bernardino-Ontario, CA533362.3$6M+3.5%#155 of 375
10San Jose-Sunnyvale-Santa Clara, CA521872.8$6.8M−0.6%#162 of 375

Other business types in the Visalia metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many house cleaning businesses are in the Visalia, CA metro area?

As of September 2026, map listings count 27 house cleaning businesses in the Visalia metro area. 3 of them (11%) are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 47 businesses with payroll classed as janitorial and carpet cleaning services in 2023, up 42.4% from 2019.

How much do households in the Visalia, CA metro area spend on lawn care, cleaning and other household services?

About $177.9M a year, or $1,242 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 27 house cleaning businesses on map listings, it comes to $6.6M per business. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade. It is estimated from the incomes of the 143,195 households in the Visalia metro area and national spending patterns by income.

How does the Visalia, CA metro area compare with the U.S. for house cleaning businesses?

The Visalia metro area has 1.9 house cleaning businesses per 10,000 households, 14% below the U.S. rate of 2.2. Spending per business is $6.6M, 3% above the U.S. figure of $6.4M. At the U.S. ratio of house cleaning businesses to household spending, the Visalia metro area would have about 28, against 27 on map listings. There is one business with payroll in the industry for every 3,047 households, against one for every 1,735 across the U.S. The official count rose 42.4% from 2019 to 2023, against +6.6% for the U.S.

How fast is the Visalia, CA metro area growing?

Population estimates put the Visalia metro area at 485,146 people in 2025, up 2.4% since 2020, slower than the U.S. (+3.1%). It has 143,195 households. The median household income in the Visalia metro area is $71,300 a year, 12% below the U.S. median of $80,734. That rose 43.5% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Visalia metro area scores 56 for house cleaning businesses (upper middle), #125 of 375 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Visalia metro area. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for house cleaning businesses · All 56 business types in the Visalia metro area

Screening a site or an acquisition in the Visalia metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Visalia metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.