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House cleaning businesses in the Santa Maria-Santa Barbara, CA metro area
How the Santa Maria-Santa Barbara, CA metro area compares with other metro areas and the U.S. for house cleaning businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 41 out of 100: Lower middle
Ranked #259 of 375 scored metro areas
#17 of 25 scored metro areas based in California
- Listings
- 35
- 5 chain locations (14%)
- Official establishments
- 131
- +17.0% since 2019
- Household spending a year
- $222.3M
- On lawn care, cleaning and other household services · $1,486 a household
- Spending per listing
- $6.4M
- In line with the U.S.
- Listings per 10k households
- 2.3
- 5% above the U.S.
- Population, 2025
- 442,065
- −1.4% since 2020
See the house cleaning businesses around any address in the Santa Maria-Santa Barbara metro area
The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Santa Maria-Santa Barbara metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on lawn care, cleaning and other household services in the Santa Maria-Santa Barbara metro area comes to about $222.3M a year: $1,486 per household, 5% above the U.S. average. Spread across 35 house cleaning businesses, that is $6.4M per business, in line with the U.S. figure of $6.4M. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses.
The Santa Maria-Santa Barbara metro area has 35 house cleaning businesses on map listings as of September 2026. Chain locations make up 14% of them, against 8% across the U.S. That is 2.3 per 10,000 households, 5% above the U.S. rate of 2.2.
In 2023, official counts showed 131 businesses with payroll in the Santa Maria-Santa Barbara metro area classed as janitorial and carpet cleaning services, up 17.0% from 2019. That is one for every 1,142 households, against one for every 1,735 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $550K have gone to businesses classed as janitorial and carpet cleaning services in the Santa Maria-Santa Barbara metro area.
Between 2020 and 2025, the population of the Santa Maria-Santa Barbara metro area declined 1.4%, against +3.1% for the U.S. The Santa Maria-Santa Barbara metro area scores 41 (lower middle) on the Groundwork market score for house cleaning businesses, ranking #259 of 375 scored metro areas and #17 of 25 scored metro areas based in California.
How the Santa Maria-Santa Barbara metro area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Santa Maria-Santa Barbara metro area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.3 | 2.4 | 2.2 |
| Spending per listing | $6.4M | $6.3M | $6.4M |
| Households per official establishment | 1,142 | 1,762 | 1,735 |
| Official establishment growth, 2019–2023 | +17.0% | +15.8% | +6.6% |
| Population growth, 2020–2025 | −1.4% | −0.4% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,486 | $1,494 | $1,414 |
| Median household income | $98,161 | $99,122 | $80,734 |
| Groundwork market score | 41 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 131+17.0% over the period
- Employees, 2023
- 1,077
- Annual payroll, 2023
- $34.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 355 chain locations
- Listings at the U.S. rate for this spending
- 35The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $550K
SBA-backed loans to businesses classed as janitorial and carpet cleaning services in the Santa Maria-Santa Barbara metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Santa Maria-Santa Barbara metro area
- Population, 2025 estimate
- 442,065−1.4% since 2020
- Households
- 149,608
- Median age
- 37.4
- Homes lived in by their owners
- 52%
- Vehicles per household
- 2.0
- Land area
- 2,734 sq. mi.
- People per square mile
- 162
- Median household income
- $98,161+31.5% vs. 2015–2019, before inflation
- Average household income
- $140,895
- Median home value
- $790,700
- Jobs located here
- 193,212
- Daytime population
- 452,081Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Santa Maria-Santa Barbara metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.
Or open the report at the center of the Santa Maria-Santa Barbara metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHouse cleaning across California
Every California market ranked →The highest-scoring metro areas in California for house cleaning businesses, numbered among those based in California, with the Santa Maria-Santa Barbara metro area marked.
Top metro areas in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Yuba City, CA | 75 | 7 | 1.1 | $11.5M | +3.3% | #29 of 375 |
| 2Merced, CA | 74 | 8 | 0.9 | $12.9M | +5.1% | #35 of 375 |
| 3Stockton-Lodi, CA | 70 | 39 | 1.6 | $8.8M | +5.5% | #46 of 375 |
| 4Bakersfield-Delano, CA | 61 | 45 | 1.6 | $7.9M | +2.3% | #89 of 375 |
| 5Hanford-Corcoran, CA | 61 | 7 | 1.6 | $7.7M | +1.0% | #90 of 375 |
| 6El Centro, CA | 60 | 7 | 1.4 | $8.1M | +1.1% | #96 of 375 |
| 7Visalia, CA | 56 | 27 | 1.9 | $6.6M | +2.4% | #125 of 375 |
| 8Los Angeles-Long Beach-Anaheim, CA | 53 | 946 | 2.1 | $7M | −2.6% | #154 of 375 |
| 9Riverside-San Bernardino-Ontario, CA | 53 | 336 | 2.3 | $6M | +3.5% | #155 of 375 |
| 10San Jose-Sunnyvale-Santa Clara, CA | 52 | 187 | 2.8 | $6.8M | −0.6% | #162 of 375 |
| 17Santa Maria-Santa Barbara, CA | 41 | 35 | 2.3 | $6.4M | −1.4% | #259 of 375 |
Other business types in the Santa Maria-Santa Barbara metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many house cleaning businesses are in the Santa Maria-Santa Barbara, CA metro area?
Map listings as of September 2026 show 35 house cleaning businesses in the Santa Maria-Santa Barbara metro area. 5 of them (14%) are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 131 businesses with payroll classed as janitorial and carpet cleaning services in 2023, up 17.0% from 2019.
How much do households in the Santa Maria-Santa Barbara, CA metro area spend on lawn care, cleaning and other household services?
About $222.3M a year, or $1,486 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). Spread across the 35 house cleaning businesses on map listings, it comes to $6.4M per business. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade. It is estimated from the incomes of the 149,608 households in the Santa Maria-Santa Barbara metro area and national spending patterns by income.
How does the Santa Maria-Santa Barbara, CA metro area compare with the U.S. for house cleaning businesses?
The Santa Maria-Santa Barbara metro area has 2.3 house cleaning businesses per 10,000 households, 5% above the U.S. rate of 2.2. Spending per business is $6.4M, in line with the U.S. figure of $6.4M. The count on map listings matches the U.S. ratio of house cleaning businesses to household spending. There is one business with payroll in the industry for every 1,142 households, against one for every 1,735 across the U.S. The official count rose 17.0% from 2019 to 2023, against +6.6% for the U.S.
How fast is the Santa Maria-Santa Barbara, CA metro area growing?
Population estimates put the Santa Maria-Santa Barbara metro area at 442,065 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 149,608 households. The median household income in the Santa Maria-Santa Barbara metro area is $98,161 a year, 22% above the U.S. median of $80,734. That rose 31.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Santa Maria-Santa Barbara metro area scores 41 for house cleaning businesses (lower middle), #259 of 375 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Santa Maria-Santa Barbara metro area. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for house cleaning businesses · All 56 business types in the Santa Maria-Santa Barbara metro area
Screening a site or an acquisition in the Santa Maria-Santa Barbara metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Santa Maria-Santa Barbara metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.