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House cleaning businesses in Monterey County, CA

How Monterey County, CA compares with other counties and the U.S. for house cleaning businesses: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 31 out of 100: Lower middle

Ranked #737 of 847 scored counties
#37 of 39 scored counties in California

Listings
39
4 chain locations (10%)
Official establishments
112
+28.7% since 2019
Household spending a year
$192.1M
On lawn care, cleaning and other household services · $1,450 a household
Spending per listing
$4.9M
23% below the U.S.
Listings per 10k households
2.9
32% above the U.S.
Population, 2025
433,729
−1.5% since 2020

See the house cleaning businesses around any address in Monterey County

The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Monterey County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for house cleaning businesses in Monterey County is 31 (lower middle), #737 of 847 scored counties and #37 of 39 scored counties in California. That puts it in the bottom quarter of counties.

Map listings as of September 2026 show 39 house cleaning businesses in Monterey County. 4 of them (10%) are chain locations, against 8% across the U.S. That is 2.9 per 10,000 households, 32% above the U.S. rate of 2.2.

Household spending on lawn care, cleaning and other household services in Monterey County comes to about $192.1M a year: $1,450 per household, 3% above the U.S. average. Spread across 39 house cleaning businesses, that is $4.9M per business, 23% below the U.S. figure of $6.4M. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade.

The official count of businesses with payroll classed as janitorial and carpet cleaning services in Monterey County was 112 in 2023, up 28.7% from 2019. That is one for every 1,183 households, against one for every 1,735 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $15K has gone to businesses classed as janitorial and carpet cleaning services in Monterey County. Population estimates put the population change in Monterey County from 2020 to 2025 at −1.5%, against +3.1% for the U.S.

How Monterey County compares

The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

House cleaning in Monterey County, CA compared with California and the U.S.
MeasureMonterey CountyCaliforniaU.S.
Listings per 10k households2.92.42.2
Spending per listing$4.9M$6.3M$6.4M
Households per official establishment1,1831,7621,735
Official establishment growth, 2019–2023+28.7%+15.8%+6.6%
Population growth, 2020–2025−1.5%−0.4%+3.1%
Spending per household on lawn care, cleaning and other household services$1,450$1,494$1,414
Median household income$97,230$99,122$80,734
Groundwork market score3146

Official counts and lending

Businesses

Official establishments, 2019 to 2023
87 → 112+28.7% over the period
Employees, 2023
641
Annual payroll, 2023
$20.6M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
394 chain locations
Listings at the U.S. rate for this spending
30The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$15K

SBA-backed loans to businesses classed as janitorial and carpet cleaning services in Monterey County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Monterey County

Population, 2025 estimate
433,729−1.5% since 2020
Households
132,489
Median age
36.7
Homes lived in by their owners
52%
Vehicles per household
2.1
Land area
3,282 sq. mi.
People per square mile
133
Median household income
$97,230+36.9% vs. 2015–2019, before inflation
Average household income
$131,514
Median home value
$781,000
Jobs located here
167,373
Daytime population
429,093Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Monterey County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.

Or open the report at the center of Monterey County. Signed out, you see a blurred preview; on an account, each report is one action.

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House cleaning across California

Every California market ranked →

The highest-scoring counties in California for house cleaning businesses, numbered among those based in California, with Monterey County marked.

Top counties in California

Counties in California ranked for house cleaning businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Merced County, CA7380.9$12.9M+5.1%#78 of 847
2Yolo County, CA72121.6$9.1M+3.1%#87 of 847
3Madera County, CA7271.5$8.3M+7.4%#89 of 847
4San Joaquin County, CA68391.6$8.8M+5.5%#121 of 847
5El Dorado County, CA65152.0$7.9M+0.6%#158 of 847
6Alameda County, CA641141.9$8.9M−2.6%#164 of 847
7San Francisco County, CA63762.1$8.4M−5.6%#181 of 847
8Kern County, CA62451.6$7.9M+2.3%#196 of 847
9Kings County, CA6171.6$7.7M+1.0%#218 of 847
10San Bernardino County, CA611221.8$7.5M+1.9%#220 of 847
37Monterey County, CA31392.9$4.9M−1.5%#737 of 847

Other business types in Monterey County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many house cleaning businesses are in Monterey County, CA?

There are 39 house cleaning businesses on map listings in Monterey County as of September 2026. 4 of them (10%) are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 112 businesses with payroll classed as janitorial and carpet cleaning services in 2023, up 28.7% from 2019.

How much do households in Monterey County, CA spend on lawn care, cleaning and other household services?

About $192.1M a year, or $1,450 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 39 house cleaning businesses on map listings, it comes to $4.9M per business. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses. It is estimated from the incomes of the 132,489 households in Monterey County and national spending patterns by income.

How does Monterey County, CA compare with the U.S. for house cleaning businesses?

Monterey County has 2.9 house cleaning businesses per 10,000 households, 32% above the U.S. rate of 2.2. Spending per business is $4.9M, 23% below the U.S. figure of $6.4M. At the national ratio of house cleaning businesses to household spending, Monterey County would have about 30, against 39 on map listings. There is one business with payroll in the industry for every 1,183 households, against one for every 1,735 across the U.S. The official count rose 28.7% from 2019 to 2023, against +6.6% for the U.S.

How fast is Monterey County, CA growing?

Population estimates put Monterey County at 433,729 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 132,489 households. Median household income in Monterey County is $97,230, 20% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 36.9%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Monterey County scores 31 for house cleaning businesses (lower middle), #737 of 847 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Monterey County. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for house cleaning businesses · All 56 business types in Monterey County

Screening a site or an acquisition in Monterey County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Monterey County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.