Groundwork

Clothing and laundry · County · Wisconsin

Clothing and shoe stores in Lafayette County, WI

Competitor counts, household spending and official business counts for clothing and shoe stores in Lafayette County, WI, set against other counties and the U.S.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 4.

Listings
4
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$12.9M
On clothing, shoes and related services · $1,901 a household
Spending per listing
$3.2M
2.5 times the U.S.
Listings per 10k households
5.9
64% below the U.S.
Population, 2025
17,478
+5.2% since 2020

See the clothing and shoe stores around any address in Lafayette County

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Lafayette County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 4 clothing and shoe stores in Lafayette County. That comes to 5.9 for every 10,000 households, 64% below the U.S. rate of 16.2.

At $1,901 per household (7% below the U.S. average), households in Lafayette County spend about $12.9M a year on clothing, shoes and related services. That is about $3.2M of household spending for each store on map listings, 2.5 times the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.

There is no official count of businesses with payroll classed as clothing and shoe stores in Lafayette County: counts under 3 aren’t published. Official counts list 10 one-person businesses without payroll.

Population estimates put the population change in Lafayette County from 2020 to 2025 at +5.2%, faster than the U.S. (+3.1%). With 4 clothing and shoe stores on map listings, Lafayette County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Lafayette County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Lafayette County, WI compared with Wisconsin and the U.S.
MeasureLafayette CountyWisconsinU.S.
Listings per 10k households5.912.716.2
Spending per listing$3.2M$1.6M$1.3M
Households per official establishmentn/a1,8391,273
Official establishment growth, 2019–2023n/a−16.1%−12.2%
Population growth, 2020–2025+5.2%+1.3%+3.1%
Spending per household on clothing, shoes and related services$1,901$2,003$2,055
Median household income$76,462$77,485$80,734
Groundwork market scoreNot scored72

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
10Businesses with no payroll
Map listings, September 2026
40 chain locations
Listings at the U.S. rate for this spending
10The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores in Lafayette County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Lafayette County

Population, 2025 estimate
17,478+5.2% since 2020
Households
6,763
Median age
40.8
Homes lived in by their owners
80%
Vehicles per household
2.2
Land area
634 sq. mi.
People per square mile
27
Median household income
$76,462+26.0% vs. 2015–2019, before inflation
Average household income
$92,228
Median home value
$194,500
Jobs located here
5,035
Daytime population
13,670Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Lafayette County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of Lafayette County. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for clothing and shoe stores, numbered among those based in Wisconsin, with Lafayette County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1St. Croix County, WI91225.9$4M+4.7%#19 of 2,087
2Calumet County, WI85136.1$3.5M+2.9%#72 of 2,087
3Pierce County, WI83127.6$2.8M+3.1%#112 of 2,087
4Washington County, WI82427.4$3M+1.8%#126 of 2,087
5Oconto County, WI8184.8$4.1M+2.9%#138 of 2,087
6Waushara County, WI7554.7$3.9M+2.8%#226 of 2,087
7Adams County, WI7555.3$3.3M+5.2%#229 of 2,087
8Manitowoc County, WI75216.0$3.1M+0.4%#230 of 2,087
9Grant County, WI75136.5$2.8M+0.9%#231 of 2,087
10Polk County, WI75189.2$2.1M+1.7%#241 of 2,087
Lafayette County, WINot scored45.9$3.2M+5.2%

Other business types in Lafayette County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in Lafayette County, WI?

There are 4 clothing and shoe stores on map listings in Lafayette County as of September 2026. The listings count clothing, shoe and accessory stores and boutiques. No official count is published for clothing and shoe stores in Lafayette County: counts under 3 are left out. Official counts also show 10 one-person businesses without payroll.

How much do households in Lafayette County, WI spend on clothing, shoes and related services?

About $12.9M a year, or $1,901 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 4 clothing and shoe stores on map listings, it comes to $3.2M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 6,763 households in Lafayette County and national spending patterns by income.

How does Lafayette County, WI compare with the U.S. for clothing and shoe stores?

Lafayette County has 5.9 clothing and shoe stores per 10,000 households, 64% below the U.S. rate of 16.2. Spending per store is $3.2M, 2.5 times the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, Lafayette County would have about 10, against 4 on map listings.

How fast is Lafayette County, WI growing?

Population estimates put Lafayette County at 17,478 people in 2025, up 5.2% since 2020, faster than the U.S. (+3.1%). It has 6,763 households. The median household income in Lafayette County is $76,462 a year, 5% below the U.S. median of $80,734. That rose 26.0% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Lafayette County has no market score for clothing and shoe stores: the score needs at least 5 on map listings, and it has 4.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Lafayette County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in Lafayette County

Screening a site or an acquisition in Lafayette County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Lafayette County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.