Market rankings · Wisconsin
Dry cleaners in Wisconsin
Every metro area, small-town market and county in Wisconsin, ranked by the Groundwork market score for dry cleaners, with competitor counts and household spending for each.
- Listings
- 186
- 55 chain locations (30%)
- Official establishments
- 112
- −34.1% since 2019
- Household spending a year
- $5B
- On clothing, shoes and related services
- Listings per 10k households
- 0.8
- 38% below the U.S.
- Spending per listing
- $26.7M
- 70% above the U.S.
- Rank among states
- #7 of 51
- Market score 68 · Upper middle
A site report maps the dry cleaners on map listings around any address in Wisconsin by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 186 dry cleaners on map listings in Wisconsin as of September 2026. Of those, 55 are chain locations, or 30%, against 23% across the U.S. That comes to 0.8 for every 10,000 households, 38% below the U.S. rate of 1.3.
At $2,003 per household (3% below the U.S. average), households in Wisconsin spend about $5B a year on clothing, shoes and related services. That works out to $26.7M per shop, 70% above the U.S. figure of $15.7M. The spending figure covers all clothing, shoes and related services, not only dry cleaners.
Official counts show 112 businesses with payroll classed as dry cleaning and laundry services in Wisconsin in 2023, down 34.1% from 2019. That is one for every 22,138 households, against one for every 8,177 across the U.S. Across the U.S., the count fell 18.7% over the same years. Since fiscal 2022, 6 SBA-backed loans worth $1.2M have gone to businesses classed as dry cleaning and laundry services in Wisconsin.
Among the 50 states and DC, Wisconsin ranks #7 for dry cleaners, with a Groundwork market score of 68 (upper middle). Of the 8 scored metro areas in or partly in Wisconsin, the Madison metro area scores highest (83). Among 9 scored counties, Dane County scores highest (80).
Every market in Wisconsin for dry cleaners
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Wisconsin, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Madison, WI | 83 | 26 | 0.9 | $25.3M | +4.1% | #6 of 272 |
| 2Green Bay, WI | 80 | 8 | 0.6 | $33.9M | +2.5% | #11 of 272 |
| 3Appleton, WI | 63 | 10 | 1.0 | $20.8M | +2.7% | #67 of 272 |
| 4Racine-Mount Pleasant, WI | 61 | 7 | 0.9 | $22.9M | +0.4% | #81 of 272 |
| 5Oshkosh-Neenah, WI | 60 | 6 | 0.8 | $23.4M | +1.4% | #86 of 272 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 57 | 184 | 1.2 | $18.6M | +2.6% | #106 of 272 |
| 6Milwaukee-Waukesha, WI | 55 | 74 | 1.1 | $18.2M | 0.0% | #118 of 272 |
| 7Wausau, WI | 50 | 6 | 1.0 | $19M | +1.0% | #152 of 272 |
| Duluth, MN-WI | Not scored | 3 | 0.2 | $76.8M | +0.2% | |
| Eau Claire, WI | Not scored | 4 | 0.6 | $34.9M | +2.6% | |
| La Crosse-Onalaska, WI-MN | Not scored | 1 | 0.1 | $140.2M | +0.4% | |
| Kenosha, WI | Not scored | 3 | 0.4 | $47.1M | −0.4% | |
| Janesville-Beloit, WI | Not scored | 3 | 0.4 | $42.9M | +1.7% | |
| Sheboygan, WI | Not scored | 2 | 0.4 | $47.9M | 0.0% | |
| Fond du Lac, WI | Not scored | 3 | 0.7 | $27.7M | +0.5% |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Whitewater-Elkhorn, WI | Not scored | 5 | 1.2 | $17.9M | +0.8% | |
| Beaver Dam, WI | Not scored | 1 | 0.3 | $68.2M | −0.3% | |
| Watertown-Fort Atkinson, WI | Not scored | 3 | 0.9 | $23.1M | +0.3% | |
| Manitowoc, WI | Not scored | 0 | 0.0 | n/a | +0.4% | |
| Wisconsin Rapids-Marshfield, WI | Not scored | 3 | 0.9 | $19.7M | −0.2% | |
| Stevens Point-Plover, WI | Not scored | 4 | 1.3 | $14.4M | +2.2% | |
| Baraboo, WI | Not scored | 2 | 0.7 | $27.5M | +1.3% | |
| Marinette, WI-MI | Not scored | 0 | 0.0 | n/a | +0.3% | |
| Platteville, WI | Not scored | 0 | 0.0 | n/a | +0.9% | |
| Rice Lake, WI | Not scored | 2 | 1.0 | $18.2M | −0.5% | |
| Sparta, WI | Not scored | 2 | 1.1 | $17M | +0.6% | |
| Menomonie, WI | Not scored | 0 | 0.0 | n/a | +1.7% | |
| Shawano, WI | Not scored | 1 | 0.5 | $33.6M | +1.4% | |
| Iron Mountain, MI-WI | Not scored | 1 | 0.7 | $25.1M | +0.4% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dane County, WI | 80 | 24 | 1.0 | $23.1M | +4.9% | #20 of 507 |
| 2Brown County, WI | 76 | 8 | 0.7 | $27.8M | +2.6% | #33 of 507 |
| 3Outagamie County, WI | 66 | 7 | 0.9 | $23.3M | +2.6% | #89 of 507 |
| 4Racine County, WI | 63 | 7 | 0.9 | $22.9M | +0.4% | #129 of 507 |
| 5Waukesha County, WI | 62 | 22 | 1.3 | $18.3M | +2.4% | #138 of 507 |
| 6Winnebago County, WI | 58 | 6 | 0.8 | $23.4M | +1.4% | #178 of 507 |
| 7Walworth County, WI | 54 | 5 | 1.2 | $17.9M | +0.8% | #224 of 507 |
| 8Marathon County, WI | 50 | 6 | 1.0 | $19M | +1.0% | #258 of 507 |
| 9Milwaukee County, WI | 48 | 46 | 1.2 | $15.9M | −1.5% | #282 of 507 |
| Kenosha County, WI | Not scored | 3 | 0.4 | $47.1M | −0.4% | |
| Rock County, WI | Not scored | 3 | 0.4 | $42.9M | +1.7% | |
| Washington County, WI | Not scored | 2 | 0.4 | $62.4M | +1.8% | |
| La Crosse County, WI | Not scored | 1 | 0.2 | $100.5M | +0.3% | |
| Sheboygan County, WI | Not scored | 2 | 0.4 | $47.9M | 0.0% | |
| Eau Claire County, WI | Not scored | 2 | 0.4 | $43.8M | +3.0% | |
| Fond du Lac County, WI | Not scored | 3 | 0.7 | $27.7M | +0.5% | |
| St. Croix County, WI | Not scored | 3 | 0.8 | $29M | +4.7% | |
| Ozaukee County, WI | Not scored | 4 | 1.0 | $22.4M | +3.0% | |
| Dodge County, WI | Not scored | 1 | 0.3 | $68.2M | −0.3% | |
| Jefferson County, WI | Not scored | 3 | 0.9 | $23.1M | +0.3% | |
| Manitowoc County, WI | Not scored | 0 | 0.0 | n/a | +0.4% | |
| Wood County, WI | Not scored | 3 | 0.9 | $19.7M | −0.2% | |
| Portage County, WI | Not scored | 4 | 1.3 | $14.4M | +2.2% | |
| Chippewa County, WI | Not scored | 2 | 0.7 | $25.9M | +1.9% | |
| Sauk County, WI | Not scored | 2 | 0.7 | $27.5M | +1.3% |
Show all 72 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Columbia County, WI | Not scored | 1 | 0.4 | $49.6M | −0.7% | |
| Calumet County, WI | Not scored | 3 | 1.4 | $15M | +2.9% | |
| Grant County, WI | Not scored | 0 | 0.0 | n/a | +0.9% | |
| Waupaca County, WI | Not scored | 1 | 0.4 | $42.2M | −0.6% | |
| Barron County, WI | Not scored | 2 | 1.0 | $18.2M | −0.5% | |
| Monroe County, WI | Not scored | 2 | 1.1 | $17M | +0.6% | |
| Polk County, WI | Not scored | 2 | 1.0 | $19M | +1.7% | |
| Dunn County, WI | Not scored | 0 | 0.0 | n/a | +1.7% | |
| Douglas County, WI | Not scored | 0 | 0.0 | n/a | −0.8% | |
| Pierce County, WI | Not scored | 1 | 0.6 | $33.9M | +3.1% | |
| Marinette County, WI | Not scored | 0 | 0.0 | n/a | +1.6% | |
| Shawano County, WI | Not scored | 1 | 0.6 | $31.1M | +1.7% | |
| Oconto County, WI | Not scored | 0 | 0.0 | n/a | +2.9% | |
| Oneida County, WI | Not scored | 1 | 0.6 | $32.8M | +0.7% | |
| Green County, WI | Not scored | 1 | 0.6 | $31.5M | +0.5% | |
| Clark County, WI | Not scored | 0 | 0.0 | n/a | +1.2% | |
| Vernon County, WI | Not scored | 0 | 0.0 | n/a | +2.4% | |
| Trempealeau County, WI | Not scored | 0 | 0.0 | n/a | +1.1% | |
| Door County, WI | Not scored | 2 | 1.3 | $14.8M | +1.6% | |
| Lincoln County, WI | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Juneau County, WI | Not scored | 0 | 0.0 | n/a | −0.5% | |
| Waushara County, WI | Not scored | 0 | 0.0 | n/a | +2.8% | |
| Iowa County, WI | Not scored | 0 | 0.0 | n/a | +1.0% | |
| Vilas County, WI | Not scored | 0 | 0.0 | n/a | +2.9% | |
| Adams County, WI | Not scored | 0 | 0.0 | n/a | +5.2% | |
| Jackson County, WI | Not scored | 0 | 0.0 | n/a | −0.5% | |
| Kewaunee County, WI | Not scored | 0 | 0.0 | n/a | +1.0% | |
| Taylor County, WI | Not scored | 0 | 0.0 | n/a | +0.9% | |
| Langlade County, WI | Not scored | 0 | 0.0 | n/a | +0.4% | |
| Green Lake County, WI | Not scored | 0 | 0.0 | n/a | +1.5% | |
| Sawyer County, WI | Not scored | 0 | 0.0 | n/a | +4.0% | |
| Richland County, WI | Not scored | 0 | 0.0 | n/a | −1.4% | |
| Lafayette County, WI | Not scored | 0 | 0.0 | n/a | +5.2% | |
| Burnett County, WI | Not scored | 0 | 0.0 | n/a | +3.9% | |
| Washburn County, WI | Not scored | 0 | 0.0 | n/a | +2.8% | |
| Bayfield County, WI | Not scored | 0 | 0.0 | n/a | +3.4% | |
| Ashland County, WI | Not scored | 0 | 0.0 | n/a | +1.1% | |
| Crawford County, WI | Not scored | 0 | 0.0 | n/a | −1.1% | |
| Marquette County, WI | Not scored | 0 | 0.0 | n/a | +2.1% | |
| Rusk County, WI | Not scored | 0 | 0.0 | n/a | −0.2% | |
| Price County, WI | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Buffalo County, WI | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Forest County, WI | Not scored | 0 | 0.0 | n/a | +4.4% | |
| Pepin County, WI | Not scored | 0 | 0.0 | n/a | +2.2% | |
| Iron County, WI | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Florence County, WI | Not scored | 0 | 0.0 | n/a | +4.0% | |
| Menominee County, WI | Not scored | 0 | 0.0 | n/a | −1.4% |
Markets with fewer than 5 dry cleaners on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many dry cleaners are in Wisconsin?
As of September 2026, map listings count 186 dry cleaners in Wisconsin. 55 of them (30%) are chain locations. The listings count dry cleaners. Official counts show 112 businesses with payroll classed as dry cleaning and laundry services in 2023, down 34.1% from 2019.
How much do households in Wisconsin spend on clothing, shoes and related services?
About $5B a year, or $2,003 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 186 dry cleaners on map listings, it comes to $26.7M per shop. That spending covers all clothing, shoes and related services, which dry cleaners share with other businesses in the trade. It is estimated from the incomes of the 2,479,480 households in Wisconsin and national spending patterns by income.
How does Wisconsin compare with the U.S. for dry cleaners?
Wisconsin has 0.8 dry cleaners per 10,000 households, 38% below the U.S. rate of 1.3. Spending per shop is $26.7M, 70% above the U.S. figure of $15.7M. At the U.S. ratio of dry cleaners to household spending, Wisconsin would have about 317, against 186 on map listings. There is one business with payroll in the industry for every 22,138 households, against one for every 8,177 across the U.S. The official count fell 34.1% from 2019 to 2023, against −18.7% for the U.S.
Which market in Wisconsin has the highest market score for dry cleaners?
Among 8 scored metro areas in or partly in Wisconsin, the Madison metro area scores highest, at 83 (high). Among 9 scored counties in Wisconsin, Dane County scores highest, at 80 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wisconsin scores 68 for dry cleaners (upper middle), #7 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wisconsin. It maps the dry cleaners on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Dry cleaners in other states
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Top markets for dry cleaners across the U.S. · All business types in Wisconsin
Related business types in Wisconsin
- Clothing, shoes and laundry4,482 listings
- Clothing and shoe stores3,138 listings
- Laundromats438 listings
Screening a site or an acquisition in Wisconsin?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.