Groundwork

Clothing and laundry · County · Wisconsin

Clothing and shoe stores in Crawford County, WI

How Crawford County, WI compares with other counties and the U.S. for clothing and shoe stores: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 47 out of 100: Lower middle

Ranked #1,152 of 2,087 scored counties
#52 of 62 scored counties in Wisconsin

Listings
8
3 chain locations (38%)
Official establishments
3
Businesses with payroll, 2023
Household spending a year
$11.8M
On clothing, shoes and related services · $1,764 a household
Spending per listing
$1.5M
16% above the U.S.
Listings per 10k households
11.9
27% below the U.S.
Population, 2025
15,910
−1.1% since 2020

See the clothing and shoe stores around any address in Crawford County

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Crawford County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 8 clothing and shoe stores in Crawford County. Chain locations make up 38% of them, against 44% across the U.S. Per 10,000 households, that is 11.9, 27% below the U.S. rate of 16.2.

At $1,764 per household (14% below the U.S. average), households in Crawford County spend about $11.8M a year on clothing, shoes and related services. That is about $1.5M of household spending for each store on map listings, 16% above the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.

In 2023, official counts showed 3 businesses with payroll in Crawford County classed as clothing and shoe stores. That is one for every 2,235 households, against one for every 1,273 across the U.S. Official counts also show 11 one-person businesses without payroll.

Population estimates show Crawford County declined 1.1% from 2020 to 2025, against +3.1% for the U.S. The Groundwork market score for clothing and shoe stores in Crawford County is 47 (lower middle), #1,152 of 2,087 scored counties and #52 of 62 scored counties in Wisconsin.

How Crawford County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Crawford County, WI compared with Wisconsin and the U.S.
MeasureCrawford CountyWisconsinU.S.
Listings per 10k households11.912.716.2
Spending per listing$1.5M$1.6M$1.3M
Households per official establishment2,2351,8391,273
Official establishment growth, 2019–2023n/a−16.1%−12.2%
Population growth, 2020–2025−1.1%+1.3%+3.1%
Spending per household on clothing, shoes and related services$1,764$2,003$2,055
Median household income$64,094$77,485$80,734
Groundwork market score4772

Official counts and lending

Businesses

Official establishments, 2019 to 2023
6 → 3
Employees, 2023
28
Annual payroll, 2023
$766K
One-person businesses, 2023
11Businesses with no payroll
Map listings, September 2026
83 chain locations
Listings at the U.S. rate for this spending
9The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores in Crawford County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Crawford County

Population, 2025 estimate
15,910−1.1% since 2020
Households
6,706
Median age
47.0
Homes lived in by their owners
77%
Vehicles per household
1.9
Land area
571 sq. mi.
People per square mile
28
Median household income
$64,094+26.7% vs. 2015–2019, before inflation
Average household income
$81,254
Median home value
$183,400
Jobs located here
6,636
Daytime population
14,868Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Crawford County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of Crawford County. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for clothing and shoe stores, numbered among those based in Wisconsin, with Crawford County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1St. Croix County, WI91225.9$4M+4.7%#19 of 2,087
2Calumet County, WI85136.1$3.5M+2.9%#72 of 2,087
3Pierce County, WI83127.6$2.8M+3.1%#112 of 2,087
4Washington County, WI82427.4$3M+1.8%#126 of 2,087
5Oconto County, WI8184.8$4.1M+2.9%#138 of 2,087
6Waushara County, WI7554.7$3.9M+2.8%#226 of 2,087
7Adams County, WI7555.3$3.3M+5.2%#229 of 2,087
8Manitowoc County, WI75216.0$3.1M+0.4%#230 of 2,087
9Grant County, WI75136.5$2.8M+0.9%#231 of 2,087
10Polk County, WI75189.2$2.1M+1.7%#241 of 2,087
52Crawford County, WI47811.9$1.5M−1.1%#1,152 of 2,087

Other business types in Crawford County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in Crawford County, WI?

Crawford County has 8 clothing and shoe stores on map listings as of September 2026. 3 of them (38%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 3 businesses with payroll classed as clothing and shoe stores in 2023. Another 11 one-person businesses have no payroll, by official counts.

How much do households in Crawford County, WI spend on clothing, shoes and related services?

About $11.8M a year, or $1,764 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 8 clothing and shoe stores on map listings, it comes to $1.5M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 6,706 households in Crawford County and national spending patterns by income.

How does Crawford County, WI compare with the U.S. for clothing and shoe stores?

Crawford County has 11.9 clothing and shoe stores per 10,000 households, 27% below the U.S. rate of 16.2. Spending per store is $1.5M, 16% above the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, Crawford County would have about 9, against 8 on map listings. There is one business with payroll in the industry for every 2,235 households, against one for every 1,273 across the U.S.

How fast is Crawford County, WI growing?

Population estimates put Crawford County at 15,910 people in 2025, down 1.1% since 2020, against +3.1% for the U.S. It has 6,706 households. The median household income in Crawford County is $64,094 a year, 21% below the U.S. median of $80,734. That rose 26.7% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Crawford County scores 47 for clothing and shoe stores (lower middle), #1,152 of 2,087 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Crawford County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in Crawford County

Screening a site or an acquisition in Crawford County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Crawford County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.