Clothing and laundry · County · Wisconsin
Clothing and shoe stores in Vilas County, WI
The clothing and shoe stores in Vilas County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 59 out of 100: Upper middle
Ranked #720 of 2,087 scored counties
#40 of 62 scored counties in Wisconsin
- Listings
- 13
- 4 chain locations (31%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $20.5M
- On clothing, shoes and related services · $1,840 a household
- Spending per listing
- $1.6M
- 24% above the U.S.
- Listings per 10k households
- 11.7
- 28% below the U.S.
- Population, 2025
- 23,761
- +2.9% since 2020
See the clothing and shoe stores around any address in Vilas County
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Vilas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Vilas County spend about $20.5M a year on clothing, shoes and related services, or $1,840 per household, 10% below the U.S. average. That works out to $1.6M per store, 24% above the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.
There are 13 clothing and shoe stores on map listings in Vilas County as of September 2026. Chain locations make up 31% of them, against 44% across the U.S. Per 10,000 households, that is 11.7, 28% below the U.S. rate of 16.2.
Official counts don’t publish a figure for clothing and shoe stores in Vilas County, since they leave out counts under 3. Official counts list 13 one-person businesses without payroll.
Population estimates put the population change in Vilas County from 2020 to 2025 at +2.9%, in step with the U.S. (+3.1%). For clothing and shoe stores, Vilas County has a Groundwork market score of 59 (upper middle): #720 of 2,087 scored counties and #40 of 62 scored counties in Wisconsin.
How Vilas County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Vilas County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.7 | 12.7 | 16.2 |
| Spending per listing | $1.6M | $1.6M | $1.3M |
| Households per official establishment | n/a | 1,839 | 1,273 |
| Official establishment growth, 2019–2023 | n/a | −16.1% | −12.2% |
| Population growth, 2020–2025 | +2.9% | +1.3% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,840 | $2,003 | $2,055 |
| Median household income | $68,431 | $77,485 | $80,734 |
| Groundwork market score | 59 | 72 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 13Businesses with no payroll
- Map listings, September 2026
- 134 chain locations
- Listings at the U.S. rate for this spending
- 16The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores in Vilas County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Vilas County
- Population, 2025 estimate
- 23,761+2.9% since 2020
- Households
- 11,147
- Median age
- 53.2
- Homes lived in by their owners
- 84%
- Vehicles per household
- 1.9
- Land area
- 858 sq. mi.
- People per square mile
- 28
- Median household income
- $68,431+45.4% vs. 2015–2019, before inflation
- Average household income
- $88,583
- Median home value
- $300,000
- Jobs located here
- 7,876
- Daytime population
- 22,608Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Vilas County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of Vilas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for clothing and shoe stores, numbered among those based in Wisconsin, with Vilas County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1St. Croix County, WI | 91 | 22 | 5.9 | $4M | +4.7% | #19 of 2,087 |
| 2Calumet County, WI | 85 | 13 | 6.1 | $3.5M | +2.9% | #72 of 2,087 |
| 3Pierce County, WI | 83 | 12 | 7.6 | $2.8M | +3.1% | #112 of 2,087 |
| 4Washington County, WI | 82 | 42 | 7.4 | $3M | +1.8% | #126 of 2,087 |
| 5Oconto County, WI | 81 | 8 | 4.8 | $4.1M | +2.9% | #138 of 2,087 |
| 6Waushara County, WI | 75 | 5 | 4.7 | $3.9M | +2.8% | #226 of 2,087 |
| 7Adams County, WI | 75 | 5 | 5.3 | $3.3M | +5.2% | #229 of 2,087 |
| 8Manitowoc County, WI | 75 | 21 | 6.0 | $3.1M | +0.4% | #230 of 2,087 |
| 9Grant County, WI | 75 | 13 | 6.5 | $2.8M | +0.9% | #231 of 2,087 |
| 10Polk County, WI | 75 | 18 | 9.2 | $2.1M | +1.7% | #241 of 2,087 |
| 40Vilas County, WI | 59 | 13 | 11.7 | $1.6M | +2.9% | #720 of 2,087 |
Other business types in Vilas County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry58
- Clothing and shoe stores59
- Laundromats
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in Vilas County, WI?
As of September 2026, map listings count 13 clothing and shoe stores in Vilas County. 4 of them (31%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. No official count is published for clothing and shoe stores in Vilas County: counts under 3 are left out. Official counts also show 13 one-person businesses without payroll.
How much do households in Vilas County, WI spend on clothing, shoes and related services?
About $20.5M a year, or $1,840 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 13 clothing and shoe stores on map listings, it comes to $1.6M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 11,147 households in Vilas County and national spending patterns by income.
How does Vilas County, WI compare with the U.S. for clothing and shoe stores?
Vilas County has 11.7 clothing and shoe stores per 10,000 households, 28% below the U.S. rate of 16.2. Spending per store is $1.6M, 24% above the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, Vilas County would have about 16, against 13 on map listings.
How fast is Vilas County, WI growing?
Population estimates put Vilas County at 23,761 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 11,147 households. Median household income in Vilas County is $68,431, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 45.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Vilas County scores 59 for clothing and shoe stores (upper middle), #720 of 2,087 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Vilas County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in Vilas County
Screening a site or an acquisition in Vilas County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Vilas County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.