Clothing and laundry · County · Wisconsin
Clothing and shoe stores in Lincoln County, WI
The clothing and shoe stores in Lincoln County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #463 of 2,087 scored counties
#28 of 62 scored counties in Wisconsin
- Listings
- 11
- 2 chain locations (18%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $23.6M
- On clothing, shoes and related services · $1,849 a household
- Spending per listing
- $2.1M
- 69% above the U.S.
- Listings per 10k households
- 8.6
- 47% below the U.S.
- Population, 2025
- 28,403
- −0.1% since 2020
See the clothing and shoe stores around any address in Lincoln County
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 11 clothing and shoe stores in Lincoln County. Of those, 2 are chain locations, or 18%, against 44% across the U.S. Per 10,000 households, that is 8.6, 47% below the U.S. rate of 16.2.
Households in Lincoln County spend about $23.6M a year on clothing, shoes and related services, or $1,849 per household, 10% below the U.S. average. Spread across 11 clothing and shoe stores, that is $2.1M per store, 69% above the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.
In 2023, official counts showed 3 businesses with payroll in Lincoln County classed as clothing and shoe stores. That is one for every 4,257 households, against one for every 1,273 across the U.S. Official counts list 20 one-person businesses without payroll.
Between 2020 and 2025, the population of Lincoln County declined 0.1%, against +3.1% for the U.S. Lincoln County scores 67 (upper middle) on the Groundwork market score for clothing and shoe stores, ranking #463 of 2,087 scored counties and #28 of 62 scored counties in Wisconsin. That puts it in the top quarter of counties.
How Lincoln County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lincoln County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.6 | 12.7 | 16.2 |
| Spending per listing | $2.1M | $1.6M | $1.3M |
| Households per official establishment | 4,257 | 1,839 | 1,273 |
| Official establishment growth, 2019–2023 | n/a | −16.1% | −12.2% |
| Population growth, 2020–2025 | −0.1% | +1.3% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,849 | $2,003 | $2,055 |
| Median household income | $68,164 | $77,485 | $80,734 |
| Groundwork market score | 67 | 72 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 3
- Employees, 2023
- 14
- Annual payroll, 2023
- $203K
- One-person businesses, 2023
- 20Businesses with no payroll
- Map listings, September 2026
- 112 chain locations
- Listings at the U.S. rate for this spending
- 19The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores in Lincoln County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Lincoln County
- Population, 2025 estimate
- 28,403−0.1% since 2020
- Households
- 12,772
- Median age
- 48.8
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.9
- Land area
- 879 sq. mi.
- People per square mile
- 32
- Median household income
- $68,164+16.4% vs. 2015–2019, before inflation
- Average household income
- $85,455
- Median home value
- $192,700
- Jobs located here
- 10,506
- Daytime population
- 24,114Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lincoln County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for clothing and shoe stores, numbered among those based in Wisconsin, with Lincoln County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1St. Croix County, WI | 91 | 22 | 5.9 | $4M | +4.7% | #19 of 2,087 |
| 2Calumet County, WI | 85 | 13 | 6.1 | $3.5M | +2.9% | #72 of 2,087 |
| 3Pierce County, WI | 83 | 12 | 7.6 | $2.8M | +3.1% | #112 of 2,087 |
| 4Washington County, WI | 82 | 42 | 7.4 | $3M | +1.8% | #126 of 2,087 |
| 5Oconto County, WI | 81 | 8 | 4.8 | $4.1M | +2.9% | #138 of 2,087 |
| 6Waushara County, WI | 75 | 5 | 4.7 | $3.9M | +2.8% | #226 of 2,087 |
| 7Adams County, WI | 75 | 5 | 5.3 | $3.3M | +5.2% | #229 of 2,087 |
| 8Manitowoc County, WI | 75 | 21 | 6.0 | $3.1M | +0.4% | #230 of 2,087 |
| 9Grant County, WI | 75 | 13 | 6.5 | $2.8M | +0.9% | #231 of 2,087 |
| 10Polk County, WI | 75 | 18 | 9.2 | $2.1M | +1.7% | #241 of 2,087 |
| 28Lincoln County, WI | 67 | 11 | 8.6 | $2.1M | −0.1% | #463 of 2,087 |
Other business types in Lincoln County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry64
- Clothing and shoe stores67
- Laundromats
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in Lincoln County, WI?
There are 11 clothing and shoe stores on map listings in Lincoln County as of September 2026. 2 of them (18%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 3 businesses with payroll classed as clothing and shoe stores in 2023. Official counts also show 20 one-person businesses without payroll.
How much do households in Lincoln County, WI spend on clothing, shoes and related services?
About $23.6M a year, or $1,849 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 11 clothing and shoe stores on map listings, it comes to $2.1M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 12,772 households in Lincoln County and national spending patterns by income.
How does Lincoln County, WI compare with the U.S. for clothing and shoe stores?
Lincoln County has 8.6 clothing and shoe stores per 10,000 households, 47% below the U.S. rate of 16.2. Spending per store is $2.1M, 69% above the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, Lincoln County would have about 19, against 11 on map listings. There is one business with payroll in the industry for every 4,257 households, against one for every 1,273 across the U.S.
How fast is Lincoln County, WI growing?
Population estimates put Lincoln County at 28,403 people in 2025, down 0.1% since 2020, against +3.1% for the U.S. It has 12,772 households. The median household income in Lincoln County is $68,164 a year, 16% below the U.S. median of $80,734. That rose 16.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Lincoln County scores 67 for clothing and shoe stores (upper middle), #463 of 2,087 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lincoln County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in Lincoln County
Screening a site or an acquisition in Lincoln County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.