Groundwork

Clothing and laundry · County · Wisconsin

Clothing and shoe stores in St. Croix County, WI

The clothing and shoe stores in St. Croix County, WI, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 91 out of 100: Very high

Ranked #19 of 2,087 scored counties
#1 of 62 scored counties in Wisconsin

Listings
22
4 chain locations (18%)
Official establishments
7
Businesses with payroll, 2023
Household spending a year
$87M
On clothing, shoes and related services · $2,320 a household
Spending per listing
$4M
3.1 times the U.S.
Listings per 10k households
5.9
64% below the U.S.
Population, 2025
98,276
+4.7% since 2020

See the clothing and shoe stores around any address in St. Croix County

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of St. Croix County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for clothing and shoe stores in St. Croix County is 91 (very high), #19 of 2,087 scored counties and #1 of 62 scored counties in Wisconsin. That puts it in the top 10% of counties for clothing and shoe stores.

At $2,320 per household (13% above the U.S. average), households in St. Croix County spend about $87M a year on clothing, shoes and related services. That works out to $4M per store, 3.1 times the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.

St. Croix County has 22 clothing and shoe stores on map listings as of September 2026. 4 of them (18%) are chain locations, against 44% across the U.S. That is 5.9 per 10,000 households, 64% below the U.S. rate of 16.2.

Official counts show 7 businesses with payroll classed as clothing and shoe stores in St. Croix County in 2023. That is one for every 5,359 households, against one for every 1,273 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $456K have gone to businesses classed as clothing and shoe stores in St. Croix County. Population estimates put the population change in St. Croix County from 2020 to 2025 at +4.7%, faster than the U.S. (+3.1%).

How St. Croix County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in St. Croix County, WI compared with Wisconsin and the U.S.
MeasureSt. Croix CountyWisconsinU.S.
Listings per 10k households5.912.716.2
Spending per listing$4M$1.6M$1.3M
Households per official establishment5,3591,8391,273
Official establishment growth, 2019–2023n/a−16.1%−12.2%
Population growth, 2020–2025+4.7%+1.3%+3.1%
Spending per household on clothing, shoes and related services$2,320$2,003$2,055
Median household income$103,046$77,485$80,734
Groundwork market score9172

Official counts and lending

Businesses

Official establishments, 2019 to 2023
8 → 7
Employees, 2023
51
Annual payroll, 2023
$682K
One-person businesses, 2023
60Businesses with no payroll
Map listings, September 2026
224 chain locations
Listings at the U.S. rate for this spending
69The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
4
Amount
$456K

SBA-backed loans to businesses classed as clothing and shoe stores in St. Croix County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in St. Croix County

Population, 2025 estimate
98,276+4.7% since 2020
Households
37,511
Median age
40.9
Homes lived in by their owners
78%
Vehicles per household
2.2
Land area
722 sq. mi.
People per square mile
133
Median household income
$103,046+21.6% vs. 2015–2019, before inflation
Average household income
$126,955
Median home value
$377,700
Jobs located here
37,396
Daytime population
80,378Residents who don’t work, plus everyone whose job is here

Looking at a specific site in St. Croix County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of St. Croix County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Clothing and shoe stores across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for clothing and shoe stores, numbered among those based in Wisconsin, with St. Croix County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1St. Croix County, WI91225.9$4M+4.7%#19 of 2,087
2Calumet County, WI85136.1$3.5M+2.9%#72 of 2,087
3Pierce County, WI83127.6$2.8M+3.1%#112 of 2,087
4Washington County, WI82427.4$3M+1.8%#126 of 2,087
5Oconto County, WI8184.8$4.1M+2.9%#138 of 2,087
6Waushara County, WI7554.7$3.9M+2.8%#226 of 2,087
7Adams County, WI7555.3$3.3M+5.2%#229 of 2,087
8Manitowoc County, WI75216.0$3.1M+0.4%#230 of 2,087
9Grant County, WI75136.5$2.8M+0.9%#231 of 2,087
10Polk County, WI75189.2$2.1M+1.7%#241 of 2,087

Other business types in St. Croix County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in St. Croix County, WI?

Map listings as of September 2026 show 22 clothing and shoe stores in St. Croix County. 4 of them (18%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 7 businesses with payroll classed as clothing and shoe stores in 2023. Official counts also show 60 one-person businesses without payroll.

How much do households in St. Croix County, WI spend on clothing, shoes and related services?

About $87M a year, or $2,320 per household. That is 13% above the U.S. average (an index of 113, where 100 is the U.S. average). Spread across the 22 clothing and shoe stores on map listings, it comes to $4M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 37,511 households in St. Croix County and national spending patterns by income.

How does St. Croix County, WI compare with the U.S. for clothing and shoe stores?

St. Croix County has 5.9 clothing and shoe stores per 10,000 households, 64% below the U.S. rate of 16.2. Spending per store is $4M, 3.1 times the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, St. Croix County would have about 69, against 22 on map listings. There is one business with payroll in the industry for every 5,359 households, against one for every 1,273 across the U.S.

How fast is St. Croix County, WI growing?

Population estimates put St. Croix County at 98,276 people in 2025, up 4.7% since 2020, faster than the U.S. (+3.1%). It has 37,511 households. Median household income in St. Croix County is $103,046, 28% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. St. Croix County scores 91 for clothing and shoe stores (very high), #19 of 2,087 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in St. Croix County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in St. Croix County

Screening a site or an acquisition in St. Croix County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of St. Croix County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.