Market rankings · Wisconsin
Laundromats in Wisconsin
Every metro area, small-town market and county in Wisconsin, ranked by the Groundwork market score for laundromats, with competitor counts and household spending for each.
- Listings
- 438
- 69 chain locations (16%)
- Official establishments
- 137
- +15.1% since 2019
- Household spending a year
- $5B
- On clothing, shoes and related services
- Listings per 10k households
- 1.8
- 13% above the U.S.
- Spending per listing
- $11.3M
- 9% below the U.S.
- Rank among states
- #36 of 51
- Market score 40 · Lower middle
A site report maps the laundromats on map listings around any address in Wisconsin by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Wisconsin has 438 laundromats on map listings as of September 2026. Of those, 69 are chain locations, or 16%, against 19% across the U.S. That is 1.8 per 10,000 households, 13% above the U.S. rate of 1.6.
At $2,003 per household (3% below the U.S. average), households in Wisconsin spend about $5B a year on clothing, shoes and related services. Spread across 438 laundromats, that is $11.3M per laundromat, 9% below the U.S. figure of $12.5M. The spending figure covers all clothing, shoes and related services, not only laundromats.
The official count of businesses with payroll classed as coin-operated laundries in Wisconsin was 137 in 2023, up 15.1% from 2019. That is one for every 18,098 households, against one for every 11,865 across the U.S. Across the U.S., the count rose 3.0% over the same years. Since fiscal 2022, 20 SBA-backed loans worth $11.6M have gone to businesses classed as coin-operated laundries in Wisconsin.
Among the 50 states and DC, Wisconsin ranks #36 for laundromats, with a Groundwork market score of 40 (lower middle). Of the 15 scored metro areas in or partly in Wisconsin, the Minneapolis-St. Paul-Bloomington metro area scores highest (82). Of the 7 scored small-town markets in or partly in Wisconsin, the Stevens Point-Plover area scores highest (74).
Every market in Wisconsin for laundromats
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Wisconsin, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Minneapolis-St. Paul-Bloomington, MN-WI | 82 | 162 | 1.1 | $21.2M | +2.6% | #13 of 364 |
| 1Appleton, WI | 80 | 11 | 1.1 | $18.9M | +2.7% | #20 of 364 |
| 2Madison, WI | 77 | 46 | 1.5 | $14.3M | +4.1% | #30 of 364 |
| 3Wausau, WI | 57 | 8 | 1.4 | $14.2M | +1.0% | #132 of 364 |
| 4Green Bay, WI | 56 | 17 | 1.2 | $16M | +2.5% | #140 of 364 |
| 5Racine-Mount Pleasant, WI | 55 | 11 | 1.4 | $14.6M | +0.4% | #151 of 364 |
| 6Sheboygan, WI | 54 | 6 | 1.2 | $16M | 0.0% | #155 of 364 |
| 7La Crosse-Onalaska, WI-MN | 50 | 12 | 1.7 | $11.7M | +0.4% | #181 of 364 |
| 8Eau Claire, WI | 44 | 14 | 1.9 | $10M | +2.6% | #215 of 364 |
| 9Milwaukee-Waukesha, WI | 42 | 115 | 1.8 | $11.7M | 0.0% | #224 of 364 |
| 10Kenosha, WI | 40 | 11 | 1.6 | $12.8M | −0.4% | #239 of 364 |
| 11Oshkosh-Neenah, WI | 40 | 15 | 2.1 | $9.4M | +1.4% | #247 of 364 |
| 12Fond du Lac, WI | 31 | 7 | 1.6 | $11.9M | +0.5% | #298 of 364 |
| Duluth, MN-WI | 29 | 26 | 2.2 | $8.9M | +0.2% | #307 of 364 |
| 13Janesville-Beloit, WI | 28 | 17 | 2.5 | $7.6M | +1.7% | #317 of 364 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Stevens Point-Plover, WI | 74 | 6 | 2.0 | $9.6M | +2.2% | #21 of 150 |
| 2Watertown-Fort Atkinson, WI | 72 | 7 | 2.0 | $9.9M | +0.3% | #24 of 150 |
| 3Baraboo, WI | 69 | 6 | 2.1 | $9.2M | +1.3% | #32 of 150 |
| 4Manitowoc, WI | 64 | 7 | 2.0 | $9.3M | +0.4% | #39 of 150 |
| 5Beaver Dam, WI | 59 | 8 | 2.2 | $8.5M | −0.3% | #50 of 150 |
| 6Whitewater-Elkhorn, WI | 49 | 14 | 3.2 | $6.4M | +0.8% | #75 of 150 |
| 7Rice Lake, WI | 28 | 8 | 4.0 | $4.6M | −0.5% | #134 of 150 |
| Wisconsin Rapids-Marshfield, WI | Not scored | 4 | 1.2 | $14.8M | −0.2% | |
| Marinette, WI-MI | Not scored | 3 | 1.0 | $17.1M | +0.3% | |
| Platteville, WI | Not scored | 2 | 1.0 | $18.3M | +0.9% | |
| Sparta, WI | Not scored | 2 | 1.1 | $17M | +0.6% | |
| Menomonie, WI | Not scored | 2 | 1.1 | $16.8M | +1.7% | |
| Shawano, WI | Not scored | 4 | 2.1 | $8.4M | +1.4% | |
| Iron Mountain, MI-WI | Not scored | 3 | 2.1 | $8.4M | +0.4% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waukesha County, WI | 83 | 16 | 0.9 | $25.2M | +2.4% | #42 of 785 |
| 2Dane County, WI | 81 | 35 | 1.4 | $15.9M | +4.9% | #61 of 785 |
| 3Outagamie County, WI | 78 | 8 | 1.0 | $20.3M | +2.6% | #82 of 785 |
| 4St. Croix County, WI | 74 | 6 | 1.6 | $14.5M | +4.7% | #116 of 785 |
| 5Ozaukee County, WI | 71 | 6 | 1.6 | $15M | +3.0% | #147 of 785 |
| 6Washington County, WI | 62 | 9 | 1.6 | $13.9M | +1.8% | #248 of 785 |
| 7Marathon County, WI | 60 | 8 | 1.4 | $14.2M | +1.0% | #263 of 785 |
| 8Racine County, WI | 59 | 11 | 1.4 | $14.6M | +0.4% | #275 of 785 |
| 9Sheboygan County, WI | 58 | 6 | 1.2 | $16M | 0.0% | #287 of 785 |
| 10Brown County, WI | 57 | 14 | 1.3 | $15.9M | +2.6% | #300 of 785 |
| 11Winnebago County, WI | 48 | 15 | 2.1 | $9.4M | +1.4% | #407 of 785 |
| 12Kenosha County, WI | 46 | 11 | 1.6 | $12.8M | −0.4% | #430 of 785 |
| 13Eau Claire County, WI | 45 | 11 | 2.5 | $8M | +3.0% | #451 of 785 |
| 14La Crosse County, WI | 44 | 9 | 1.7 | $11.2M | +0.3% | #458 of 785 |
| 15Portage County, WI | 43 | 6 | 2.0 | $9.6M | +2.2% | #478 of 785 |
| 16Jefferson County, WI | 41 | 7 | 2.0 | $9.9M | +0.3% | #497 of 785 |
| 17Sauk County, WI | 39 | 6 | 2.1 | $9.2M | +1.3% | #518 of 785 |
| 18Fond du Lac County, WI | 36 | 7 | 1.6 | $11.9M | +0.5% | #545 of 785 |
| 19Polk County, WI | 34 | 5 | 2.6 | $7.6M | +1.7% | #569 of 785 |
| 20Manitowoc County, WI | 33 | 7 | 2.0 | $9.3M | +0.4% | #575 of 785 |
| 21Rock County, WI | 33 | 17 | 2.5 | $7.6M | +1.7% | #582 of 785 |
| 22Dodge County, WI | 31 | 8 | 2.2 | $8.5M | −0.3% | #606 of 785 |
| 23Door County, WI | 29 | 6 | 4.0 | $4.9M | +1.6% | #640 of 785 |
| 24Walworth County, WI | 28 | 14 | 3.2 | $6.4M | +0.8% | #645 of 785 |
| 25Milwaukee County, WI | 27 | 84 | 2.1 | $8.7M | −1.5% | #649 of 785 |
Show all 72 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Douglas County, WI | 20 | 7 | 3.7 | $5.2M | −0.8% | #710 of 785 |
| 27Barron County, WI | 16 | 8 | 4.0 | $4.6M | −0.5% | #739 of 785 |
| Wood County, WI | Not scored | 4 | 1.2 | $14.8M | −0.2% | |
| Chippewa County, WI | Not scored | 3 | 1.1 | $17.3M | +1.9% | |
| Columbia County, WI | Not scored | 4 | 1.7 | $12.4M | −0.7% | |
| Calumet County, WI | Not scored | 3 | 1.4 | $15M | +2.9% | |
| Grant County, WI | Not scored | 2 | 1.0 | $18.3M | +0.9% | |
| Waupaca County, WI | Not scored | 4 | 1.8 | $10.5M | −0.6% | |
| Monroe County, WI | Not scored | 2 | 1.1 | $17M | +0.6% | |
| Dunn County, WI | Not scored | 2 | 1.1 | $16.8M | +1.7% | |
| Pierce County, WI | Not scored | 3 | 1.9 | $11.3M | +3.1% | |
| Marinette County, WI | Not scored | 2 | 1.0 | $16.8M | +1.6% | |
| Shawano County, WI | Not scored | 4 | 2.3 | $7.8M | +1.7% | |
| Oconto County, WI | Not scored | 3 | 1.8 | $10.8M | +2.9% | |
| Oneida County, WI | Not scored | 3 | 1.7 | $10.9M | +0.7% | |
| Green County, WI | Not scored | 4 | 2.5 | $7.9M | +0.5% | |
| Clark County, WI | Not scored | 0 | 0.0 | n/a | +1.2% | |
| Vernon County, WI | Not scored | 3 | 2.4 | $7.8M | +2.4% | |
| Trempealeau County, WI | Not scored | 2 | 1.6 | $12.1M | +1.1% | |
| Lincoln County, WI | Not scored | 4 | 3.1 | $5.9M | −0.1% | |
| Juneau County, WI | Not scored | 1 | 0.9 | $19.3M | −0.5% | |
| Waushara County, WI | Not scored | 2 | 1.9 | $9.6M | +2.8% | |
| Iowa County, WI | Not scored | 3 | 3.0 | $6.8M | +1.0% | |
| Vilas County, WI | Not scored | 3 | 2.7 | $6.8M | +2.9% | |
| Adams County, WI | Not scored | 1 | 1.1 | $16.6M | +5.2% | |
| Jackson County, WI | Not scored | 3 | 3.6 | $5M | −0.5% | |
| Kewaunee County, WI | Not scored | 0 | 0.0 | n/a | +1.0% | |
| Taylor County, WI | Not scored | 2 | 2.5 | $7.4M | +0.9% | |
| Langlade County, WI | Not scored | 2 | 2.3 | $7.6M | +0.4% | |
| Green Lake County, WI | Not scored | 0 | 0.0 | n/a | +1.5% | |
| Sawyer County, WI | Not scored | 3 | 3.4 | $5.3M | +4.0% | |
| Richland County, WI | Not scored | 1 | 1.4 | $13.1M | −1.4% | |
| Lafayette County, WI | Not scored | 0 | 0.0 | n/a | +5.2% | |
| Burnett County, WI | Not scored | 2 | 2.8 | $6.5M | +3.9% | |
| Washburn County, WI | Not scored | 1 | 1.3 | $13.8M | +2.8% | |
| Bayfield County, WI | Not scored | 3 | 4.0 | $4.6M | +3.4% | |
| Ashland County, WI | Not scored | 3 | 4.4 | $4M | +1.1% | |
| Crawford County, WI | Not scored | 1 | 1.5 | $11.8M | −1.1% | |
| Marquette County, WI | Not scored | 1 | 1.4 | $12.4M | +2.1% | |
| Rusk County, WI | Not scored | 1 | 1.6 | $10.9M | −0.2% | |
| Price County, WI | Not scored | 2 | 3.1 | $5.6M | −0.3% | |
| Buffalo County, WI | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Forest County, WI | Not scored | 1 | 2.5 | $7M | +4.4% | |
| Pepin County, WI | Not scored | 1 | 3.3 | $5.8M | +2.2% | |
| Iron County, WI | Not scored | 1 | 3.2 | $5.4M | −0.3% | |
| Florence County, WI | Not scored | 1 | 4.6 | $3.9M | +4.0% | |
| Menominee County, WI | Not scored | 0 | 0.0 | n/a | −1.4% |
Markets with fewer than 5 laundromats on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many laundromats are in Wisconsin?
Map listings as of September 2026 show 438 laundromats in Wisconsin. 69 of them (16%) are chain locations. The listings count laundromats. Official counts show 137 businesses with payroll classed as coin-operated laundries in 2023, up 15.1% from 2019.
How much do households in Wisconsin spend on clothing, shoes and related services?
About $5B a year, or $2,003 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 438 laundromats on map listings, it comes to $11.3M per laundromat. That spending covers all clothing, shoes and related services, which laundromats share with other businesses in the trade. It is estimated from the incomes of the 2,479,480 households in Wisconsin and national spending patterns by income.
How does Wisconsin compare with the U.S. for laundromats?
Wisconsin has 1.8 laundromats per 10,000 households, 13% above the U.S. rate of 1.6. Spending per laundromat is $11.3M, 9% below the U.S. figure of $12.5M. At the U.S. ratio of laundromats to household spending, Wisconsin would have about 397, against 438 on map listings. There is one business with payroll in the industry for every 18,098 households, against one for every 11,865 across the U.S. The official count rose 15.1% from 2019 to 2023, against +3.0% for the U.S.
Which market in Wisconsin has the highest market score for laundromats?
Among 15 scored metro areas in or partly in Wisconsin, the Minneapolis-St. Paul-Bloomington metro area scores highest, at 82 (high). Among 7 scored small-town markets in or partly in Wisconsin, the Stevens Point-Plover area scores highest, at 74 (upper middle). Among 27 scored counties in Wisconsin, Waukesha County scores highest, at 83 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wisconsin scores 40 for laundromats (lower middle), #36 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wisconsin. It maps the laundromats on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Laundromats in other states
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Top markets for laundromats across the U.S. · All business types in Wisconsin
Related business types in Wisconsin
- Clothing, shoes and laundry4,482 listings
- Clothing and shoe stores3,138 listings
- Dry cleaners186 listings
Screening a site or an acquisition in Wisconsin?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.