Clothing and laundry · Metro area · Wisconsin
Clothing and shoe stores in the Kenosha, WI metro area
The clothing and shoe stores in the Kenosha, WI metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #275 of 387 scored metro areas
#13 of 13 scored metro areas based in Wisconsin
- Listings
- 114
- 71 chain locations (62%)
- Official establishments
- 74
- −8.6% since 2019
- Household spending a year
- $141.3M
- On clothing, shoes and related services · $2,051 a household
- Spending per listing
- $1.2M
- 2% below the U.S.
- Listings per 10k households
- 16.5
- 2% above the U.S.
- Population, 2025
- 168,448
- −0.4% since 2020
See the clothing and shoe stores around any address in the Kenosha metro area
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Kenosha metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on clothing, shoes and related services in the Kenosha metro area comes to about $141.3M a year: $2,051 per household, in line with the U.S. average. That is about $1.2M of household spending for each store on map listings, 2% below the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.
There are 114 clothing and shoe stores on map listings in the Kenosha metro area as of September 2026. Chain locations make up 62% of them, against 44% across the U.S. That comes to 16.5 for every 10,000 households, 2% above the U.S. rate of 16.2.
The official count of businesses with payroll classed as clothing and shoe stores in the Kenosha metro area was 74 in 2023, down 8.6% from 2019. That is one for every 931 households, against one for every 1,273 across the U.S. Official counts also show 104 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $964K has gone to businesses classed as clothing and shoe stores in the Kenosha metro area.
Between 2020 and 2025, the population of the Kenosha metro area declined 0.4%, against +3.1% for the U.S. The Groundwork market score for clothing and shoe stores in the Kenosha metro area is 38 (lower middle), #275 of 387 scored metro areas and #13 of 13 scored metro areas based in Wisconsin.
How the Kenosha metro area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kenosha metro area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.5 | 12.7 | 16.2 |
| Spending per listing | $1.2M | $1.6M | $1.3M |
| Households per official establishment | 931 | 1,839 | 1,273 |
| Official establishment growth, 2019–2023 | −8.6% | −16.1% | −12.2% |
| Population growth, 2020–2025 | −0.4% | +1.3% | +3.1% |
| Spending per household on clothing, shoes and related services | $2,051 | $2,003 | $2,055 |
| Median household income | $81,239 | $77,485 | $80,734 |
| Groundwork market score | 38 | 72 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 74−8.6% over the period
- Employees, 2023
- 1,355
- Annual payroll, 2023
- $26.8M
- One-person businesses, 2023
- 104Businesses with no payroll
- Map listings, September 2026
- 11471 chain locations
- Listings at the U.S. rate for this spending
- 111The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $964K
SBA-backed loans to businesses classed as clothing and shoe stores in the Kenosha metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Kenosha metro area
- Population, 2025 estimate
- 168,448−0.4% since 2020
- Households
- 68,904
- Median age
- 40.1
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 272 sq. mi.
- People per square mile
- 620
- Median household income
- $81,239
- Average household income
- $103,301
- Median home value
- $265,500
- Jobs located here
- 76,591
- Daytime population
- 157,773Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Kenosha metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of the Kenosha metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across Wisconsin
Every Wisconsin market ranked →The highest-scoring metro areas in Wisconsin for clothing and shoe stores, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Kenosha metro area marked.
Top metro areas in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Madison, WI | 80 | 360 | 11.9 | $1.8M | +4.1% | #21 of 387 |
| 2Racine-Mount Pleasant, WI | 76 | 82 | 10.2 | $2M | +0.4% | #31 of 387 |
| 3Sheboygan, WI | 75 | 39 | 7.8 | $2.5M | 0.0% | #33 of 387 |
| 4Fond du Lac, WI | 75 | 36 | 8.3 | $2.3M | +0.5% | #34 of 387 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 72 | 2,062 | 14.0 | $1.7M | +2.6% | #50 of 387 |
| 5Wausau, WI | 70 | 74 | 12.8 | $1.5M | +1.0% | #61 of 387 |
| 6Green Bay, WI | 68 | 183 | 13.4 | $1.5M | +2.5% | #75 of 387 |
| 7Janesville-Beloit, WI | 65 | 88 | 13.1 | $1.5M | +1.7% | #93 of 387 |
| 8Milwaukee-Waukesha, WI | 63 | 899 | 13.7 | $1.5M | 0.0% | #107 of 387 |
| 9Oshkosh-Neenah, WI | 63 | 99 | 13.6 | $1.4M | +1.4% | #109 of 387 |
| 13Kenosha, WI | 38 | 114 | 16.5 | $1.2M | −0.4% | #275 of 387 |
Other business types in the Kenosha metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry44
- Clothing and shoe stores38
- Laundromats40
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in the Kenosha, WI metro area?
As of September 2026, map listings count 114 clothing and shoe stores in the Kenosha metro area. 71 of them (62%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 74 businesses with payroll classed as clothing and shoe stores in 2023, down 8.6% from 2019. Another 104 one-person businesses have no payroll, by official counts.
How much do households in the Kenosha, WI metro area spend on clothing, shoes and related services?
About $141.3M a year, or $2,051 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 114 clothing and shoe stores on map listings, it comes to $1.2M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 68,904 households in the Kenosha metro area and national spending patterns by income.
How does the Kenosha, WI metro area compare with the U.S. for clothing and shoe stores?
The Kenosha metro area has 16.5 clothing and shoe stores per 10,000 households, 2% above the U.S. rate of 16.2. Spending per store is $1.2M, 2% below the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, the Kenosha metro area would have about 111, against 114 on map listings. There is one business with payroll in the industry for every 931 households, against one for every 1,273 across the U.S. The official count fell 8.6% from 2019 to 2023, against −12.2% for the U.S.
How fast is the Kenosha, WI metro area growing?
Population estimates put the Kenosha metro area at 168,448 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 68,904 households. Median household income in the Kenosha metro area is $81,239, in line with the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Kenosha metro area scores 38 for clothing and shoe stores (lower middle), #275 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Kenosha metro area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in the Kenosha metro area
Screening a site or an acquisition in the Kenosha metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Kenosha metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.