Groundwork

Clothing and laundry · County · Wisconsin

Clothing and shoe stores in Forest County, WI

The clothing and shoe stores in Forest County, WI, the household spending behind them and how the market ranks against other counties.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
4
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$7M
On clothing, shoes and related services · $1,747 a household
Spending per listing
$1.7M
38% above the U.S.
Listings per 10k households
10.0
38% below the U.S.
Population, 2025
9,574
+4.4% since 2020

See the clothing and shoe stores around any address in Forest County

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Forest County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 4 clothing and shoe stores in Forest County. Per 10,000 households, that is 10.0, 38% below the U.S. rate of 16.2.

At $1,747 per household (15% below the U.S. average), households in Forest County spend about $7M a year on clothing, shoes and related services. Spread across 4 clothing and shoe stores, that is $1.7M per store, 38% above the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.

There is no official count of businesses with payroll classed as clothing and shoe stores in Forest County: counts under 3 aren’t published. Official counts also show 3 one-person businesses without payroll.

Population estimates put the population change in Forest County from 2020 to 2025 at +4.4%, faster than the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How Forest County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Forest County, WI compared with Wisconsin and the U.S.
MeasureForest CountyWisconsinU.S.
Listings per 10k households10.012.716.2
Spending per listing$1.7M$1.6M$1.3M
Households per official establishmentn/a1,8391,273
Official establishment growth, 2019–2023n/a−16.1%−12.2%
Population growth, 2020–2025+4.4%+1.3%+3.1%
Spending per household on clothing, shoes and related services$1,747$2,003$2,055
Median household income$61,071$77,485$80,734
Groundwork market scoreNot scored72

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
3Businesses with no payroll
Map listings, September 2026
40 chain locations
Listings at the U.S. rate for this spending
6The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores in Forest County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Forest County

Population, 2025 estimate
9,574+4.4% since 2020
Households
4,006
Median age
48.3
Homes lived in by their owners
82%
Vehicles per household
1.9
Land area
1,014 sq. mi.
People per square mile
9
Median household income
$61,071
Average household income
$77,601
Median home value
$185,000
Jobs located here
3,301
Daytime population
8,665Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Forest County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of Forest County. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for clothing and shoe stores, numbered among those based in Wisconsin, with Forest County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1St. Croix County, WI91225.9$4M+4.7%#19 of 2,087
2Calumet County, WI85136.1$3.5M+2.9%#72 of 2,087
3Pierce County, WI83127.6$2.8M+3.1%#112 of 2,087
4Washington County, WI82427.4$3M+1.8%#126 of 2,087
5Oconto County, WI8184.8$4.1M+2.9%#138 of 2,087
6Waushara County, WI7554.7$3.9M+2.8%#226 of 2,087
7Adams County, WI7555.3$3.3M+5.2%#229 of 2,087
8Manitowoc County, WI75216.0$3.1M+0.4%#230 of 2,087
9Grant County, WI75136.5$2.8M+0.9%#231 of 2,087
10Polk County, WI75189.2$2.1M+1.7%#241 of 2,087
Forest County, WINot scored410.0$1.7M+4.4%

Other business types in Forest County

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many clothing and shoe stores are in Forest County, WI?

Forest County has 4 clothing and shoe stores on map listings as of September 2026. The listings count clothing, shoe and accessory stores and boutiques. No official count is published for clothing and shoe stores in Forest County: counts under 3 are left out. Official counts list 3 one-person businesses without payroll.

How much do households in Forest County, WI spend on clothing, shoes and related services?

About $7M a year, or $1,747 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 4 clothing and shoe stores on map listings, it comes to $1.7M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 4,006 households in Forest County and national spending patterns by income.

How does Forest County, WI compare with the U.S. for clothing and shoe stores?

Forest County has 10.0 clothing and shoe stores per 10,000 households, 38% below the U.S. rate of 16.2. Spending per store is $1.7M, 38% above the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, Forest County would have about 6, against 4 on map listings.

How fast is Forest County, WI growing?

Population estimates put Forest County at 9,574 people in 2025, up 4.4% since 2020, faster than the U.S. (+3.1%). It has 4,006 households. The median household income in Forest County is $61,071 a year, 24% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Forest County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in Forest County

Screening a site or an acquisition in Forest County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Forest County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.