Clothing and laundry · County · Wisconsin
Clothing and shoe stores in Jefferson County, WI
How Jefferson County, WI compares with other counties and the U.S. for clothing and shoe stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #1,570 of 2,087 scored counties
#60 of 62 scored counties in Wisconsin
- Listings
- 67
- 44 chain locations (66%)
- Official establishments
- 38
- −15.6% since 2019
- Household spending a year
- $69.2M
- On clothing, shoes and related services · $1,985 a household
- Spending per listing
- $1M
- 19% below the U.S.
- Listings per 10k households
- 19.2
- 19% above the U.S.
- Population, 2025
- 86,505
- +0.3% since 2020
See the clothing and shoe stores around any address in Jefferson County
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For clothing and shoe stores, Jefferson County has a Groundwork market score of 35 (lower middle): #1,570 of 2,087 scored counties and #60 of 62 scored counties in Wisconsin. That puts it in the bottom quarter of counties.
At $1,985 per household (3% below the U.S. average), households in Jefferson County spend about $69.2M a year on clothing, shoes and related services. Spread across 67 clothing and shoe stores, that is $1M per store, 19% below the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.
There are 67 clothing and shoe stores on map listings in Jefferson County as of September 2026. 44 of them (66%) are chain locations, against 44% across the U.S. That comes to 19.2 for every 10,000 households, 19% above the U.S. rate of 16.2.
Official counts show 38 businesses with payroll classed as clothing and shoe stores in Jefferson County in 2023, down 15.6% from 2019. That is one for every 918 households, against one for every 1,273 across the U.S. Population estimates show Jefferson County grew 0.3% from 2020 to 2025, slower than the U.S. (+3.1%).
How Jefferson County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Jefferson County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 19.2 | 12.7 | 16.2 |
| Spending per listing | $1M | $1.6M | $1.3M |
| Households per official establishment | 918 | 1,839 | 1,273 |
| Official establishment growth, 2019–2023 | −15.6% | −16.1% | −12.2% |
| Population growth, 2020–2025 | +0.3% | +1.3% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,985 | $2,003 | $2,055 |
| Median household income | $83,750 | $77,485 | $80,734 |
| Groundwork market score | 35 | 72 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 45 → 38−15.6% over the period
- Employees, 2023
- 482
- Annual payroll, 2023
- $8.3M
- One-person businesses, 2023
- 54Businesses with no payroll
- Map listings, September 2026
- 6744 chain locations
- Listings at the U.S. rate for this spending
- 55The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores in Jefferson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Jefferson County
- Population, 2025 estimate
- 86,505+0.3% since 2020
- Households
- 34,873
- Median age
- 42.2
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 557 sq. mi.
- People per square mile
- 155
- Median household income
- $83,750+26.3% vs. 2015–2019, before inflation
- Average household income
- $100,082
- Median home value
- $274,100
- Jobs located here
- 34,853
- Daytime population
- 76,557Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Jefferson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for clothing and shoe stores, numbered among those based in Wisconsin, with Jefferson County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1St. Croix County, WI | 91 | 22 | 5.9 | $4M | +4.7% | #19 of 2,087 |
| 2Calumet County, WI | 85 | 13 | 6.1 | $3.5M | +2.9% | #72 of 2,087 |
| 3Pierce County, WI | 83 | 12 | 7.6 | $2.8M | +3.1% | #112 of 2,087 |
| 4Washington County, WI | 82 | 42 | 7.4 | $3M | +1.8% | #126 of 2,087 |
| 5Oconto County, WI | 81 | 8 | 4.8 | $4.1M | +2.9% | #138 of 2,087 |
| 6Waushara County, WI | 75 | 5 | 4.7 | $3.9M | +2.8% | #226 of 2,087 |
| 7Adams County, WI | 75 | 5 | 5.3 | $3.3M | +5.2% | #229 of 2,087 |
| 8Manitowoc County, WI | 75 | 21 | 6.0 | $3.1M | +0.4% | #230 of 2,087 |
| 9Grant County, WI | 75 | 13 | 6.5 | $2.8M | +0.9% | #231 of 2,087 |
| 10Polk County, WI | 75 | 18 | 9.2 | $2.1M | +1.7% | #241 of 2,087 |
| 60Jefferson County, WI | 35 | 67 | 19.2 | $1M | +0.3% | #1,570 of 2,087 |
Other business types in Jefferson County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry35
- Clothing and shoe stores35
- Laundromats41
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in Jefferson County, WI?
As of September 2026, map listings count 67 clothing and shoe stores in Jefferson County. 44 of them (66%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 38 businesses with payroll classed as clothing and shoe stores in 2023, down 15.6% from 2019. Official counts also show 54 one-person businesses without payroll.
How much do households in Jefferson County, WI spend on clothing, shoes and related services?
About $69.2M a year, or $1,985 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 67 clothing and shoe stores on map listings, it comes to $1M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 34,873 households in Jefferson County and national spending patterns by income.
How does Jefferson County, WI compare with the U.S. for clothing and shoe stores?
Jefferson County has 19.2 clothing and shoe stores per 10,000 households, 19% above the U.S. rate of 16.2. Spending per store is $1M, 19% below the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, Jefferson County would have about 55, against 67 on map listings. There is one business with payroll in the industry for every 918 households, against one for every 1,273 across the U.S. The official count fell 15.6% from 2019 to 2023, against −12.2% for the U.S.
How fast is Jefferson County, WI growing?
Population estimates put Jefferson County at 86,505 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 34,873 households. Median household income in Jefferson County is $83,750, 4% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Jefferson County scores 35 for clothing and shoe stores (lower middle), #1,570 of 2,087 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Jefferson County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in Jefferson County
Screening a site or an acquisition in Jefferson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.