Clothing and laundry · Metro area · Wisconsin
Clothing and shoe stores in the Sheboygan, WI metro area
The clothing and shoe stores in the Sheboygan, WI metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 75 out of 100: High
Ranked #33 of 387 scored metro areas
#3 of 13 scored metro areas based in Wisconsin
- Listings
- 39
- 16 chain locations (41%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $95.8M
- On clothing, shoes and related services · $1,926 a household
- Spending per listing
- $2.5M
- 93% above the U.S.
- Listings per 10k households
- 7.8
- 52% below the U.S.
- Population, 2025
- 118,047
- 0.0% since 2020
See the clothing and shoe stores around any address in the Sheboygan metro area
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Sheboygan metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for clothing and shoe stores in the Sheboygan metro area is 75 (high), #33 of 387 scored metro areas and #3 of 13 scored metro areas based in Wisconsin. That puts it in the top 10% of metro areas for clothing and shoe stores.
Map listings as of September 2026 show 39 clothing and shoe stores in the Sheboygan metro area. Chain locations make up 41% of them, against 44% across the U.S. Per 10,000 households, that is 7.8, 52% below the U.S. rate of 16.2.
Households in the Sheboygan metro area spend about $95.8M a year on clothing, shoes and related services, or $1,926 per household, 6% below the U.S. average. That is about $2.5M of household spending for each store on map listings, 93% above the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.
The official count of businesses with payroll classed as clothing and shoe stores in the Sheboygan metro area was 12 in 2023. That is one for every 4,144 households, against one for every 1,273 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $20K has gone to businesses classed as clothing and shoe stores in the Sheboygan metro area. Population estimates put the population change in the Sheboygan metro area from 2020 to 2025 at 0.0%, against +3.1% for the U.S.
How the Sheboygan metro area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sheboygan metro area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.8 | 12.7 | 16.2 |
| Spending per listing | $2.5M | $1.6M | $1.3M |
| Households per official establishment | 4,144 | 1,839 | 1,273 |
| Official establishment growth, 2019–2023 | n/a | −16.1% | −12.2% |
| Population growth, 2020–2025 | 0.0% | +1.3% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,926 | $2,003 | $2,055 |
| Median household income | $73,094 | $77,485 | $80,734 |
| Groundwork market score | 75 | 72 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 12
- Employees, 2023
- 149
- Annual payroll, 2023
- $2.5M
- One-person businesses, 2023
- 60Businesses with no payroll
- Map listings, September 2026
- 3916 chain locations
- Listings at the U.S. rate for this spending
- 75The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $20K
SBA-backed loans to businesses classed as clothing and shoe stores in the Sheboygan metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Sheboygan metro area
- Population, 2025 estimate
- 118,0470.0% since 2020
- Households
- 49,725
- Median age
- 42.3
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.8
- Land area
- 512 sq. mi.
- People per square mile
- 231
- Median household income
- $73,094+20.4% vs. 2015–2019, before inflation
- Average household income
- $93,780
- Median home value
- $232,700
- Jobs located here
- 58,857
- Daytime population
- 120,358Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Sheboygan metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of the Sheboygan metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across Wisconsin
Every Wisconsin market ranked →The highest-scoring metro areas in Wisconsin for clothing and shoe stores, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Sheboygan metro area marked.
Top metro areas in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Madison, WI | 80 | 360 | 11.9 | $1.8M | +4.1% | #21 of 387 |
| 2Racine-Mount Pleasant, WI | 76 | 82 | 10.2 | $2M | +0.4% | #31 of 387 |
| 3Sheboygan, WI | 75 | 39 | 7.8 | $2.5M | 0.0% | #33 of 387 |
| 4Fond du Lac, WI | 75 | 36 | 8.3 | $2.3M | +0.5% | #34 of 387 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 72 | 2,062 | 14.0 | $1.7M | +2.6% | #50 of 387 |
| 5Wausau, WI | 70 | 74 | 12.8 | $1.5M | +1.0% | #61 of 387 |
| 6Green Bay, WI | 68 | 183 | 13.4 | $1.5M | +2.5% | #75 of 387 |
| 7Janesville-Beloit, WI | 65 | 88 | 13.1 | $1.5M | +1.7% | #93 of 387 |
| 8Milwaukee-Waukesha, WI | 63 | 899 | 13.7 | $1.5M | 0.0% | #107 of 387 |
| 9Oshkosh-Neenah, WI | 63 | 99 | 13.6 | $1.4M | +1.4% | #109 of 387 |
Other business types in the Sheboygan metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry74
- Clothing and shoe stores75
- Laundromats54
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in the Sheboygan, WI metro area?
There are 39 clothing and shoe stores on map listings in the Sheboygan metro area as of September 2026. 16 of them (41%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 12 businesses with payroll classed as clothing and shoe stores in 2023. Official counts list 60 one-person businesses without payroll.
How much do households in the Sheboygan, WI metro area spend on clothing, shoes and related services?
About $95.8M a year, or $1,926 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 39 clothing and shoe stores on map listings, it comes to $2.5M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 49,725 households in the Sheboygan metro area and national spending patterns by income.
How does the Sheboygan, WI metro area compare with the U.S. for clothing and shoe stores?
The Sheboygan metro area has 7.8 clothing and shoe stores per 10,000 households, 52% below the U.S. rate of 16.2. Spending per store is $2.5M, 93% above the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, the Sheboygan metro area would have about 75, against 39 on map listings. There is one business with payroll in the industry for every 4,144 households, against one for every 1,273 across the U.S.
How fast is the Sheboygan, WI metro area growing?
Population estimates put the Sheboygan metro area at 118,047 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 49,725 households. The median household income in the Sheboygan metro area is $73,094 a year, 9% below the U.S. median of $80,734. That rose 20.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Sheboygan metro area scores 75 for clothing and shoe stores (high), #33 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Sheboygan metro area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in the Sheboygan metro area
Screening a site or an acquisition in the Sheboygan metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Sheboygan metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.