Food and drink · Small-town market · Missouri
Bakeries and dessert shops in the Marshall, MO area
How the Marshall, MO area compares with other small-town markets and the U.S. for bakeries and dessert shops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 51 out of 100: Upper middle
Ranked #241 of 507 scored small-town markets
#6 of 13 scored small-town markets based in Missouri
- Listings
- 5
- 2 chain locations (40%)
- Official establishments
- 4
- All snack bars and retail bakeries
- Household spending a year
- $26.7M
- On food away from home · $3,322 a household
- Spending per listing
- $5.3M
- 29% above the U.S.
- Listings per 10k households
- 6.2
- 37% below the U.S.
- Population, 2025
- 23,265
- −0.3% since 2020
See the bakeries and dessert shops around any address in the Marshall area
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Marshall area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $3,322 per household (18% below the U.S. average), households in the Marshall area spend about $26.7M a year on food away from home. Spread across 5 bakeries and dessert shops, that is $5.3M per shop, 29% above the U.S. figure of $4.1M. The spending figure covers all food away from home, not only bakeries and dessert shops.
The Marshall area has 5 bakeries and dessert shops on map listings as of September 2026. Of those, 2 are chain locations, or 40%, against 35% across the U.S. That comes to 6.2 for every 10,000 households, 37% below the U.S. rate of 9.8.
The official count of businesses with payroll classed as snack bars and retail bakeries in the Marshall area was 4 in 2023. That is one for every 2,013 households, against one for every 1,369 across the U.S. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops.
Population estimates show the Marshall area declined 0.3% from 2020 to 2025, against +3.1% for the U.S. For bakeries and dessert shops, the Marshall area has a Groundwork market score of 51 (upper middle): #241 of 507 scored small-town markets and #6 of 13 scored small-town markets based in Missouri.
How the Marshall area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marshall area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.2 | 8.1 | 9.8 |
| Spending per listing | $5.3M | $4.7M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | 2,013 | 1,913 | 1,369 |
| Official establishment growth, 2019–2023 | n/a | +43.3% | +24.6% |
| Population growth, 2020–2025 | −0.3% | +1.9% | +3.1% |
| Spending per household on food away from home | $3,322 | $3,799 | $4,070 |
| Median household income | $57,931 | $70,702 | $80,734 |
| Groundwork market score | 51 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4All snack bars and retail bakeries
- Employees, 2023
- 11
- Annual payroll, 2023
- $146K
- One-person businesses, 2023
- 0All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 52 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as snack bars and retail bakeries in the Marshall area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in the Marshall area
- Population, 2025 estimate
- 23,265−0.3% since 2020
- Households
- 8,053
- Median age
- 36.4
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 756 sq. mi.
- People per square mile
- 31
- Median household income
- $57,931+29.5% vs. 2015–2019, before inflation
- Average household income
- $76,384
- Median home value
- $150,500
- Jobs located here
- 9,081
- Daytime population
- 21,701Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Marshall area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of the Marshall area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for bakeries and dessert shops, numbered among those based in Missouri (a market based in another state is listed without a number), with the Marshall area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warrensburg, MO | 73 | 14 | 6.6 | $5.4M | +4.9% | #40 of 507 |
| 2Sedalia, MO | 71 | 10 | 5.9 | $5.7M | +2.9% | #53 of 507 |
| 3Lebanon, MO | 61 | 10 | 6.9 | $4.6M | +2.5% | #138 of 507 |
| 4Hannibal, MO | 55 | 9 | 5.9 | $5.8M | +0.4% | #202 of 507 |
| 5Farmington, MO | 55 | 19 | 7.7 | $4.3M | +2.1% | #205 of 507 |
| 6Marshall, MO | 51 | 5 | 6.2 | $5.3M | −0.3% | #241 of 507 |
| Quincy, IL-MO | 44 | 25 | 8.0 | $4.4M | −2.0% | #312 of 507 |
| 7Fort Leonard Wood, MO | 44 | 21 | 12.5 | $2.8M | +0.8% | #323 of 507 |
| 8Moberly, MO | 41 | 8 | 8.7 | $3.7M | +0.2% | #349 of 507 |
| 9West Plains, MO | 39 | 15 | 9.4 | $3.3M | +2.5% | #372 of 507 |
Other business types in the Marshall area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes33
- Sit-down restaurants38
- Fast food and sandwich shops29
- Pizza25
- Coffee shops and cafes36
- Bakeries and dessert shops51
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in the Marshall, MO area?
Map listings as of September 2026 show 5 bakeries and dessert shops in the Marshall area. 2 of them (40%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 4 businesses with payroll classed as snack bars and retail bakeries in 2023. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too.
How much do households in the Marshall, MO area spend on food away from home?
About $26.7M a year, or $3,322 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 5 bakeries and dessert shops on map listings, it comes to $5.3M per shop. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade. It is estimated from the incomes of the 8,053 households in the Marshall area and national spending patterns by income.
How does the Marshall, MO area compare with the U.S. for bakeries and dessert shops?
The Marshall area has 6.2 bakeries and dessert shops per 10,000 households, 37% below the U.S. rate of 9.8. Spending per shop is $5.3M, 29% above the U.S. figure of $4.1M. At the U.S. ratio of bakeries and dessert shops to household spending, the Marshall area would have about 7, against 5 on map listings. There is one business with payroll in the industry for every 2,013 households, against one for every 1,369 across the U.S.
How fast is the Marshall, MO area growing?
Population estimates put the Marshall area at 23,265 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 8,053 households. The median household income in the Marshall area is $57,931 a year, 28% below the U.S. median of $80,734. That rose 29.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Marshall area scores 51 for bakeries and dessert shops (upper middle), #241 of 507 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Marshall area. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in the Marshall area
Screening a site or an acquisition in the Marshall area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Marshall area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.