Food and drink · Small-town market · Missouri
Bakeries and dessert shops in the Hannibal, MO area
The bakeries and dessert shops in the Hannibal, MO area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 55 out of 100: Upper middle
Ranked #202 of 507 scored small-town markets
#4 of 13 scored small-town markets based in Missouri
- Listings
- 9
- 1 chain location (11%)
- Official establishments
- 9
- All snack bars and retail bakeries
- Household spending a year
- $52.3M
- On food away from home · $3,419 a household
- Spending per listing
- $5.8M
- 40% above the U.S.
- Listings per 10k households
- 5.9
- 40% below the U.S.
- Population, 2025
- 38,969
- +0.4% since 2020
See the bakeries and dessert shops around any address in the Hannibal area
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hannibal area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on food away from home in the Hannibal area comes to about $52.3M a year: $3,419 per household, 16% below the U.S. average. Spread across 9 bakeries and dessert shops, that is $5.8M per shop, 40% above the U.S. figure of $4.1M. The spending figure covers all food away from home, not only bakeries and dessert shops.
There are 9 bakeries and dessert shops on map listings in the Hannibal area as of September 2026. One of them (11%) is a chain location, against 35% across the U.S. That is 5.9 per 10,000 households, 40% below the U.S. rate of 9.8.
In 2023, official counts showed 9 businesses with payroll in the Hannibal area classed as snack bars and retail bakeries. That is one for every 1,699 households, against one for every 1,369 across the U.S. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Another 11 one-person businesses have no payroll, by official counts.
Population estimates put the population change in the Hannibal area from 2020 to 2025 at +0.4%, slower than the U.S. (+3.1%). The Groundwork market score for bakeries and dessert shops in the Hannibal area is 55 (upper middle), #202 of 507 scored small-town markets and #4 of 13 scored small-town markets based in Missouri.
How the Hannibal area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hannibal area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.9 | 8.1 | 9.8 |
| Spending per listing | $5.8M | $4.7M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | 1,699 | 1,913 | 1,369 |
| Official establishment growth, 2019–2023 | n/a | +43.3% | +24.6% |
| Population growth, 2020–2025 | +0.4% | +1.9% | +3.1% |
| Spending per household on food away from home | $3,419 | $3,799 | $4,070 |
| Median household income | $63,545 | $70,702 | $80,734 |
| Groundwork market score | 55 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9All snack bars and retail bakeries
- Employees, 2023
- 49
- Annual payroll, 2023
- $810K
- One-person businesses, 2023
- 11All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 91 chain location
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as snack bars and retail bakeries in the Hannibal area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in the Hannibal area
- Population, 2025 estimate
- 38,969+0.4% since 2020
- Households
- 15,293
- Median age
- 41.2
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.0
- Land area
- 907 sq. mi.
- People per square mile
- 43
- Median household income
- $63,545+24.7% vs. 2015–2019, before inflation
- Average household income
- $76,592
- Median home value
- $163,800
- Jobs located here
- 16,430
- Daytime population
- 37,362Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hannibal area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of the Hannibal area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for bakeries and dessert shops, numbered among those based in Missouri (a market based in another state is listed without a number), with the Hannibal area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warrensburg, MO | 73 | 14 | 6.6 | $5.4M | +4.9% | #40 of 507 |
| 2Sedalia, MO | 71 | 10 | 5.9 | $5.7M | +2.9% | #53 of 507 |
| 3Lebanon, MO | 61 | 10 | 6.9 | $4.6M | +2.5% | #138 of 507 |
| 4Hannibal, MO | 55 | 9 | 5.9 | $5.8M | +0.4% | #202 of 507 |
| 5Farmington, MO | 55 | 19 | 7.7 | $4.3M | +2.1% | #205 of 507 |
| 6Marshall, MO | 51 | 5 | 6.2 | $5.3M | −0.3% | #241 of 507 |
| Quincy, IL-MO | 44 | 25 | 8.0 | $4.4M | −2.0% | #312 of 507 |
| 7Fort Leonard Wood, MO | 44 | 21 | 12.5 | $2.8M | +0.8% | #323 of 507 |
| 8Moberly, MO | 41 | 8 | 8.7 | $3.7M | +0.2% | #349 of 507 |
| 9West Plains, MO | 39 | 15 | 9.4 | $3.3M | +2.5% | #372 of 507 |
Other business types in the Hannibal area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes48
- Sit-down restaurants51
- Fast food and sandwich shops38
- Pizza38
- Coffee shops and cafes46
- Bakeries and dessert shops55
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in the Hannibal, MO area?
As of September 2026, map listings count 9 bakeries and dessert shops in the Hannibal area. One of them (11%) is a chain location. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 9 businesses with payroll classed as snack bars and retail bakeries in 2023. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Official counts list 11 one-person businesses without payroll.
How much do households in the Hannibal, MO area spend on food away from home?
About $52.3M a year, or $3,419 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 9 bakeries and dessert shops on map listings, it comes to $5.8M per shop. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade. It is estimated from the incomes of the 15,293 households in the Hannibal area and national spending patterns by income.
How does the Hannibal, MO area compare with the U.S. for bakeries and dessert shops?
The Hannibal area has 5.9 bakeries and dessert shops per 10,000 households, 40% below the U.S. rate of 9.8. Spending per shop is $5.8M, 40% above the U.S. figure of $4.1M. At the U.S. ratio of bakeries and dessert shops to household spending, the Hannibal area would have about 13, against 9 on map listings. There is one business with payroll in the industry for every 1,699 households, against one for every 1,369 across the U.S.
How fast is the Hannibal, MO area growing?
Population estimates put the Hannibal area at 38,969 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 15,293 households. The median household income in the Hannibal area is $63,545 a year, 21% below the U.S. median of $80,734. That rose 24.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hannibal area scores 55 for bakeries and dessert shops (upper middle), #202 of 507 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hannibal area. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in the Hannibal area
Screening a site or an acquisition in the Hannibal area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hannibal area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.