Metro area profile · Tennessee
Nashville-Davidson–Murfreesboro–Franklin, TN metro area market data
Population, household spending and competition for 56 business types in the Nashville-Davidson–Murfreesboro–Franklin metro area, each scored against other metro areas.
- Population, 2025
- 2,197,416
- +8.7% since 2020
- Households
- 829,134
- Median household income
- $85,447
- Median home value
- $409,600
- Jobs located here
- 1,132,736
- Highest market score
- 78
- Laundromats, #24 of 364 scored metro areas
A site report maps the competitors on map listings around any address in the Nashville-Davidson–Murfreesboro–Franklin metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Nashville-Davidson–Murfreesboro–Franklin metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 2,197,416 people live in the Nashville-Davidson–Murfreesboro–Franklin metro area, in 829,134 households. Population estimates show the Nashville-Davidson–Murfreesboro–Franklin metro area grew 8.7% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in the Nashville-Davidson–Murfreesboro–Franklin metro area is $85,447 a year, 6% above the U.S. median of $80,734.
Set against the U.S., households in the Nashville-Davidson–Murfreesboro–Franklin metro area spend the most on vehicle insurance (an index of 133, where 100 is the U.S. average) and the least on memberships, classes and admissions (87).
The highest Groundwork market scores in the Nashville-Davidson–Murfreesboro–Franklin metro area are for laundromats (78), HVAC and plumbing companies (76) and landscaping and lawn care companies (76). The Nashville-Davidson–Murfreesboro–Franklin metro area ranks #24 of 364 scored metro areas for laundromats.
The Nashville-Davidson–Murfreesboro–Franklin metro area takes in 14 counties: Davidson County, Rutherford County, Williamson County, Sumner County and 10 more. For its number of households, the Nashville-Davidson–Murfreesboro–Franklin metro area has the most map listings, relative to the U.S., for urgent care and walk-in clinics (60% above the U.S. rate) and the fewest for laundromats (25% below the U.S. rate).
All 56 business types in the Nashville-Davidson–Murfreesboro–Franklin metro area
Highest Groundwork market score first. Each score compares the Nashville-Davidson–Murfreesboro–Franklin metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Laundromats | 78 | #24 of 364 | 100 | 1.2 | $16.9M | 135 | 40 |
| HVAC and plumbing | 76 | #17 of 387 | 519 | 6.3 | $5M | 105 | 589 |
| Landscaping and lawn care | 76 | #32 of 385 | 445 | 5.4 | $3M | 101 | 690 |
| Auto repair shops | 74 | #39 of 387 | 1,612 | 19.4 | $500K | 112 | 671 |
| Electricians | 73 | #30 of 383 | 199 | 2.4 | $13M | 108 | 476 |
| Pet stores | 73 | #32 of 382 | 156 | 1.9 | $5.2M | 116 | 64 |
| Auto repair and car care | 73 | #41 of 387 | 2,744 | 33.1 | $294K | 109 | 1,043 |
| Pet grooming and boarding | 73 | #41 of 386 | 277 | 3.3 | $3M | 116 | 174 |
| Pet businesses | 73 | #42 of 387 | 864 | 10.4 | $947K | 108 | 452 |
| Lawn, cleaning and pest control | 73 | #42 of 387 | 815 | 9.8 | $1.6M | 97 | 1,262 |
| Child care and preschools | 73 | #43 of 387 | 441 | 5.3 | $998K | 100 | 346 |
| Collision repair and body shops | 72 | #49 of 381 | 208 | 2.5 | $3.9M | 126 | 177 |
| Gas stations | 71 | #61 of 387 | 887 | 10.7 | $2.9M | 120 | 783 |
| Home repair trades | 70 | #44 of 387 | 1,123 | 13.5 | $2.3M | 95 | 1,232 |
| House cleaning | 67 | #65 of 375 | 210 | 2.5 | $6.3M | 98 | 463 |
| Veterinarians | 67 | #77 of 384 | 310 | 3.7 | $2.6M | 97 | 214 |
| Grocery and convenience stores | 66 | #89 of 387 | 1,515 | 18.3 | $3.5M | 102 | 499 |
| Bakeries and dessert shops | 64 | #83 of 387 | 724 | 8.7 | $4.7M | 114 | 593 |
| Pizza | 64 | #97 of 387 | 589 | 7.1 | $5.8M | 114 | 1,863 |
| Insurance agencies | 64 | #113 of 387 | 1,557 | 18.8 | $1.4M | 110 | 895 |
| Car washes and detailing | 63 | #104 of 387 | 321 | 3.9 | $2.5M | 100 | 122 |
| Convenience stores | 63 | #110 of 387 | 736 | 8.9 | $7.1M | 91 | 185 |
| Dry cleaners | 62 | #74 of 272 | 83 | 1.0 | $20.4M | 130 | 93 |
| Pest control | 62 | #94 of 345 | 160 | 1.9 | $8.3M | 81 | 109 |
| Physical therapy | 61 | #114 of 386 | 459 | 5.5 | $2.2M | 90 | 206 |
| Grocery stores | 61 | #120 of 387 | 562 | 6.8 | $9.4M | 101 | 314 |
| Home inspectors | 59 | #71 of 243 | 65 | 0.8 | Index only | 78 | 45 |
| Hair salons | 59 | #114 of 387 | 1,926 | 23.2 | $418K | 97 | 423 |
| Nail salons | 58 | #123 of 387 | 514 | 6.2 | $1.6M | 94 | 110 |
| Fast food and sandwich shops | 58 | #151 of 387 | 1,184 | 14.3 | $2.9M | 95 | 1,863 |
| Optometrists and eye care | 56 | #138 of 386 | 327 | 3.9 | $3M | 97 | 127 |
| Roofing and gutters | 56 | #142 of 381 | 405 | 4.9 | $6.4M | 76 | 167 |
| Tire shops | 56 | #164 of 386 | 332 | 4.0 | $2.4M | 97 | 142 |
| Oil change and quick lube | 55 | #129 of 290 | 66 | 0.8 | $12.2M | 89 | 77 |
| Coffee shops and cafes | 55 | #156 of 387 | 938 | 11.3 | $3.6M | 98 | 559 |
| Salons, barbers and spas | 53 | #163 of 387 | 4,065 | 49.0 | $198K | 93 | 837 |
| Property management | 51 | #176 of 374 | 249 | 3.0 | Index only | 97 | 526 |
| Martial arts and dance studios | 50 | #186 of 387 | 385 | 4.6 | $1.8M | 91 | 247 |
| Restaurants and cafes | 50 | #193 of 387 | 9,678 | 116.7 | $353K | 95 | 4,142 |
| Chiropractors | 50 | #193 of 386 | 456 | 5.5 | $2.2M | 91 | 261 |
| Barbershops | 50 | #194 of 387 | 472 | 5.7 | $1.7M | 91 | 57 |
| Funeral homes | 49 | #184 of 377 | 148 | 1.8 | $631K | 93 | 90 |
| Clothing, shoes and laundry | 49 | #214 of 387 | 2,124 | 25.6 | $797K | 91 | 903 |
| Clothing and shoe stores | 48 | #218 of 387 | 1,599 | 19.3 | $1.1M | 83 | 770 |
| Real estate agents and brokers | 47 | #215 of 387 | 3,337 | 40.2 | Index only | 74 | 655 |
| Sit-down restaurants | 46 | #225 of 387 | 5,743 | 69.3 | $595K | 90 | 1,681 |
| Gyms, studios and classes | 46 | #232 of 387 | 1,244 | 15.0 | $569K | 86 | 567 |
| Gyms | 46 | #238 of 387 | 641 | 7.7 | $1.1M | 85 | 320 |
| Real estate | 45 | #239 of 387 | 4,124 | 49.7 | Index only | 75 | 1,588 |
| Dentists and orthodontists | 43 | #251 of 387 | 1,105 | 13.3 | $901K | 92 | 787 |
| Doctors, dentists and clinics | 43 | #254 of 387 | 7,483 | 90.3 | $133K | 87 | 3,117 |
| Spas and skin care | 43 | #259 of 387 | 1,054 | 12.7 | $764K | 87 | 238 |
| Primary care and pediatrics | 42 | #259 of 387 | 667 | 8.0 | $1.5M | 84 | 1,635 |
| Mortgage brokers and lenders | 40 | #270 of 373 | 473 | 5.7 | Index only | 72 | 198 |
| Yoga, Pilates and fitness studios | 39 | #274 of 347 | 218 | 2.6 | $3.2M | 80 | 320 |
| Urgent care and walk-in clinics | 35 | #161 of 197 | 67 | 0.8 | $14.9M | 61 | 101 |
Household spending in the Nashville-Davidson–Murfreesboro–Franklin metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $806.3M | $972 | 102 |
| Gasoline and other fuels | $2.5B | $3,058 | 118 |
| Food away from home | $3.4B | $4,121 | 101 |
| Groceries | $5.3B | $6,343 | 100 |
| Personal care products and services | $805.7M | $972 | 97 |
| Child care and other personal services | $440.2M | $531 | 91 |
| Memberships, classes and admissions | $707.2M | $853 | 87 |
| Medical and dental services | $995.3M | $1,200 | 93 |
| Pets | $817.9M | $986 | 108 |
| Clothing, shoes and related services | $1.7B | $2,042 | 99 |
| Vehicle insurance | $2.2B | $2,604 | 133 |
| Home repairs, maintenance and insurance | $2.6B | $3,124 | 104 |
| Lawn care, cleaning and other household services | $1.3B | $1,594 | 113 |
| Rent and homeowner costs | $13.4B | $16,131 | 97 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Nashville-Davidson–Murfreesboro–Franklin metro area
- Population, 2025 estimate
- 2,197,416+8.7% since 2020
- Households
- 829,134
- Median age
- 38.1
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.9
- Land area
- 6,302 sq. mi.
- People per square mile
- 330
- Median household income
- $85,447
- Average household income
- $117,563
- Median home value
- $409,600
- Jobs located here
- 1,132,736
- Daytime population
- 2,203,082Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Nashville-Davidson–Murfreesboro–Franklin metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Nashville-Davidson–Murfreesboro–Franklin metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Nashville-Davidson–Murfreesboro–Franklin metro area 14
- Davidson County, TN715,388 people
- Rutherford County, TN360,646 people
- Williamson County, TN260,351 people
- Sumner County, TN204,424 people
- Wilson County, TN158,805 people
- Maury County, TN107,791 people
- Robertson County, TN75,539 people
- Dickson County, TN55,983 people
- Cheatham County, TN41,829 people
- Macon County, TN26,240 people
- Hickman County, TN25,436 people
- Smith County, TN20,389 people
- Cannon County, TN14,818 people
- Trousdale County, TN11,957 people
Other markets based in Tennessee 12
- Memphis, TN-MS-AR metro area1,341,924 people
- Knoxville, TN metro area932,241 people
- Chattanooga, TN-GA metro area575,812 people
- Clarksville, TN-KY metro area334,564 people
- Kingsport-Bristol, TN-VA metro area310,842 people
- Johnson City, TN metro area210,729 people
- Jackson, TN metro area181,719 people
- Cleveland, TN metro area128,963 people
- Morristown, TN metro area122,533 people
- Cookeville, TN area145,812 people
- Sevierville, TN area99,652 people
- Greeneville, TN area71,628 people
Questions
How fast is the Nashville-Davidson–Murfreesboro–Franklin, TN metro area growing?
Population estimates put the Nashville-Davidson–Murfreesboro–Franklin metro area at 2,197,416 people in 2025, up 8.7% since 2020, faster than the U.S. (+3.1%). It has 829,134 households.
How much do households in the Nashville-Davidson–Murfreesboro–Franklin, TN metro area spend?
Households in the Nashville-Davidson–Murfreesboro–Franklin metro area spend about $13.4B a year on rent and homeowner costs, $5.3B on groceries and $3.4B on food away from home. Relative to the U.S., household spending in the Nashville-Davidson–Murfreesboro–Franklin metro area runs highest on vehicle insurance (an index of 133, where 100 is the U.S. average) and lowest on memberships, classes and admissions (87).
Which business types have the highest market scores in the Nashville-Davidson–Murfreesboro–Franklin, TN metro area?
Of the business types scored in the Nashville-Davidson–Murfreesboro–Franklin metro area, laundromats (78), HVAC and plumbing companies (76) and landscaping and lawn care companies (76) have the highest Groundwork market scores. For laundromats, that ranks #24 of 364 scored metro areas.
How does the Nashville-Davidson–Murfreesboro–Franklin, TN metro area compare with the U.S.?
Median household income in the Nashville-Davidson–Murfreesboro–Franklin metro area is $85,447, 6% above the U.S. median of $80,734. The population rose 8.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $409,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for urgent care and walk-in clinics (60% above the U.S. rate) and lowest for laundromats (25% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Nashville-Davidson–Murfreesboro–Franklin metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Nashville-Davidson–Murfreesboro–Franklin metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Nashville-Davidson–Murfreesboro–Franklin metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Nashville-Davidson–Murfreesboro–Franklin metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.