Metro area profile · Tennessee
Jackson, TN metro area market data
Population, household spending and competition for 56 business types in the Jackson metro area, each scored against other metro areas.
- Population, 2025
- 184,569
- +2.2% since 2020
- Households
- 72,451
- Median household income
- $61,177
- +30.5% vs. 2015–2019, before inflation
- Median home value
- $185,300
- Jobs located here
- 84,298
- Highest market score
- 70
- Mortgage brokers and lenders, #33 of 373 scored metro areas
A site report maps the competitors on map listings around any address in the Jackson metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Jackson metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 184,569 people live in the Jackson metro area, in 72,451 households. Between 2020 and 2025, the population of the Jackson metro area grew 2.2%, slower than the U.S. (+3.1%). The median household income in the Jackson metro area is $61,177 a year, 24% below the U.S. median of $80,734. That rose 30.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Jackson metro area spend the most on vehicle insurance (an index of 127, where 100 is the U.S. average) and the least on memberships, classes and admissions (59).
The highest Groundwork market scores in the Jackson metro area are for mortgage brokers and lenders (70), pet stores (70) and electricians (60). The Jackson metro area ranks #33 of 373 scored metro areas for mortgage brokers and lenders.
The Jackson metro area takes in 4 counties: Madison County, Gibson County, Chester County and Crockett County. For its number of households, the Jackson metro area has the most map listings, relative to the U.S., for funeral homes (2.3 times the U.S. rate) and the fewest for mortgage brokers and lenders (65% below the U.S. rate).
All 56 business types in the Jackson metro area
Highest Groundwork market score first. Each score compares the Jackson metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Mortgage brokers and lenders | 70 | #33 of 373 | 11 | 1.5 | Index only | 233 | 3 |
| Pet stores | 70 | #49 of 382 | 8 | 1.1 | $7M | 156 | 3 |
| Electricians | 60 | #105 of 383 | 12 | 1.7 | $15.4M | 129 | 37 |
| Pet grooming and boarding | 59 | #124 of 386 | 22 | 3.0 | $2.6M | 101 | 8 |
| Landscaping and lawn care | 59 | #139 of 385 | 30 | 4.1 | $3.2M | 109 | 64 |
| Martial arts and dance studios | 58 | #113 of 387 | 20 | 2.8 | $2.1M | 104 | 3 |
| Real estate | 57 | #119 of 387 | 190 | 26.2 | Index only | 122 | 70 |
| Property management | 56 | #127 of 374 | 15 | 2.1 | Index only | 120 | 23 |
| Lawn, cleaning and pest control | 56 | #144 of 387 | 59 | 8.1 | $1.6M | 97 | 107 |
| Real estate agents and brokers | 54 | #140 of 387 | 161 | 22.2 | Index only | 114 | 27 |
| Insurance agencies | 54 | #165 of 387 | 150 | 20.7 | $1.2M | 95 | 65 |
| Pet businesses | 52 | #179 of 387 | 69 | 9.5 | $817K | 93 | 32 |
| House cleaning | 50 | #183 of 375 | 17 | 2.3 | $5.6M | 88 | 31 |
| Dry cleaners | 49 | #154 of 272 | 5 | 0.7 | $24.3M | 155 | Under 3 |
| Roofing and gutters | 46 | #226 of 381 | 28 | 3.9 | $6.6M | 78 | 8 |
| Dentists and orthodontists | 45 | #223 of 387 | 71 | 9.8 | $1M | 103 | 54 |
| Chiropractors | 43 | #235 of 386 | 30 | 4.1 | $2.4M | 101 | 17 |
| Spas and skin care | 43 | #255 of 387 | 66 | 9.1 | $875K | 100 | 11 |
| Laundromats | 42 | #228 of 364 | 11 | 1.5 | $11.1M | 88 | 3 |
| Yoga, Pilates and fitness studios | 42 | #239 of 347 | 8 | 1.1 | $5.3M | 130 | 25 |
| Home repair trades | 40 | #275 of 387 | 92 | 12.7 | $2M | 83 | 106 |
| Bakeries and dessert shops | 40 | #276 of 387 | 56 | 7.7 | $4.3M | 104 | 44 |
| Physical therapy | 39 | #277 of 386 | 39 | 5.4 | $1.8M | 77 | 18 |
| Gyms, studios and classes | 39 | #296 of 387 | 80 | 11.0 | $526K | 79 | 28 |
| Nail salons | 39 | #307 of 387 | 46 | 6.3 | $1.3M | 75 | 6 |
| Salons, barbers and spas | 38 | #316 of 387 | 342 | 47.2 | $169K | 79 | 43 |
| Pest control | 37 | #260 of 345 | 12 | 1.7 | $8M | 78 | 12 |
| Sit-down restaurants | 37 | #292 of 387 | 413 | 57.0 | $582K | 88 | 109 |
| Car washes and detailing | 37 | #298 of 387 | 31 | 4.3 | $2.1M | 82 | 12 |
| Hair salons | 36 | #334 of 387 | 185 | 25.5 | $312K | 73 | 18 |
| Convenience stores | 35 | #289 of 387 | 61 | 8.4 | $6.7M | 84 | 21 |
| Coffee shops and cafes | 35 | #311 of 387 | 66 | 9.1 | $3.6M | 98 | 44 |
| Auto repair shops | 34 | #310 of 387 | 162 | 22.4 | $394K | 89 | 79 |
| Doctors, dentists and clinics | 33 | #327 of 387 | 594 | 82.0 | $121K | 80 | 212 |
| Pizza | 32 | #325 of 387 | 54 | 7.5 | $4.5M | 88 | 151 |
| Auto repair and car care | 31 | #325 of 387 | 272 | 37.5 | $235K | 87 | 122 |
| Restaurants and cafes | 31 | #328 of 387 | 739 | 102.0 | $325K | 88 | 312 |
| Child care and preschools | 30 | #330 of 387 | 40 | 5.5 | $661K | 66 | 40 |
| HVAC and plumbing | 30 | #344 of 387 | 52 | 7.2 | $3.6M | 75 | 61 |
| Grocery and convenience stores | 29 | #326 of 387 | 144 | 19.9 | $2.8M | 83 | 54 |
| Veterinarians | 28 | #335 of 384 | 30 | 4.1 | $1.9M | 69 | 21 |
| Gas stations | 27 | #340 of 387 | 153 | 21.1 | $1.4M | 58 | 111 |
| Primary care and pediatrics | 27 | #341 of 387 | 68 | 9.4 | $1.1M | 60 | 101 |
| Tire shops | 23 | #351 of 386 | 34 | 4.7 | $1.9M | 75 | 24 |
| Barbershops | 23 | #356 of 387 | 41 | 5.7 | $1.4M | 75 | Under 3 |
| Collision repair and body shops | 22 | #352 of 381 | 29 | 4.0 | $2.2M | 71 | 24 |
| Fast food and sandwich shops | 21 | #358 of 387 | 133 | 18.4 | $1.8M | 59 | 151 |
| Grocery stores | 21 | #362 of 387 | 62 | 8.6 | $6.5M | 70 | 33 |
| Gyms | 20 | #378 of 387 | 52 | 7.2 | $809K | 62 | 25 |
| Clothing, shoes and laundry | 19 | #362 of 387 | 211 | 29.1 | $576K | 65 | 79 |
| Funeral homes | 19 | #367 of 377 | 35 | 4.8 | $290K | 43 | 18 |
| Clothing and shoe stores | 16 | #371 of 387 | 180 | 24.8 | $675K | 53 | 76 |
| Optometrists and eye care | 12 | #379 of 386 | 47 | 6.5 | $1.5M | 49 | 19 |
| Home inspectors | Not scored | Not scored | 3 | 0.4 | Index only | 127 | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.4 | $24M | 98 | 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.3 | $31.9M | Too few | 5 |
Household spending in the Jackson metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $63.9M | $882 | 92 |
| Gasoline and other fuels | $209.9M | $2,897 | 112 |
| Food away from home | $240.4M | $3,317 | 82 |
| Groceries | $405.7M | $5,600 | 89 |
| Personal care products and services | $57.7M | $797 | 79 |
| Child care and other personal services | $26.4M | $365 | 63 |
| Memberships, classes and admissions | $42.1M | $581 | 59 |
| Medical and dental services | $72.1M | $996 | 77 |
| Pets | $56.3M | $778 | 86 |
| Clothing, shoes and related services | $121.6M | $1,678 | 82 |
| Vehicle insurance | $179.7M | $2,480 | 127 |
| Home repairs, maintenance and insurance | $185.4M | $2,559 | 85 |
| Lawn care, cleaning and other household services | $95.8M | $1,323 | 94 |
| Rent and homeowner costs | $1B | $13,803 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Jackson metro area
- Population, 2025 estimate
- 184,569+2.2% since 2020
- Households
- 72,451
- Median age
- 39.4
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.9
- Land area
- 1,711 sq. mi.
- People per square mile
- 106
- Median household income
- $61,177+30.5% vs. 2015–2019, before inflation
- Average household income
- $79,447
- Median home value
- $185,300
- Jobs located here
- 84,298
- Daytime population
- 188,381Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Jackson metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Jackson metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Jackson metro area 4
- Madison County, TN99,295 people
- Gibson County, TN50,869 people
- Chester County, TN17,611 people
- Crockett County, TN13,944 people
Other markets based in Tennessee 12
- Nashville-Davidson–Murfreesboro–Franklin, TN metro area2,079,596 people
- Memphis, TN-MS-AR metro area1,341,924 people
- Knoxville, TN metro area932,241 people
- Chattanooga, TN-GA metro area575,812 people
- Clarksville, TN-KY metro area334,564 people
- Kingsport-Bristol, TN-VA metro area310,842 people
- Johnson City, TN metro area210,729 people
- Cleveland, TN metro area128,963 people
- Morristown, TN metro area122,533 people
- Cookeville, TN area145,812 people
- Sevierville, TN area99,652 people
- Greeneville, TN area71,628 people
Questions
How fast is the Jackson, TN metro area growing?
Population estimates put the Jackson metro area at 184,569 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 72,451 households. Against the 2015–2019 survey, median household income rose 30.5%, before inflation.
How much do households in the Jackson, TN metro area spend?
Households in the Jackson metro area spend about $1B a year on rent and homeowner costs, $405.7M on groceries and $240.4M on food away from home. Relative to the U.S., household spending in the Jackson metro area runs highest on vehicle insurance (an index of 127, where 100 is the U.S. average) and lowest on memberships, classes and admissions (59).
Which business types have the highest market scores in the Jackson, TN metro area?
Of the business types scored in the Jackson metro area, mortgage brokers and lenders (70), pet stores (70) and electricians (60) have the highest Groundwork market scores. For mortgage brokers and lenders, that ranks #33 of 373 scored metro areas.
How does the Jackson, TN metro area compare with the U.S.?
Median household income in the Jackson metro area is $61,177, 24% below the U.S. median of $80,734. The population rose 2.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $185,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (2.3 times the U.S. rate) and lowest for mortgage brokers and lenders (65% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in the Jackson metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Jackson metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Jackson metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Jackson metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.