County profile · Tennessee
Cheatham County, TN market data
How Cheatham County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 42,778
- +4.1% since 2020
- Households
- 16,279
- Median household income
- $89,852
- +45.1% vs. 2015–2019, before inflation
- Median home value
- $338,700
- Jobs located here
- 9,356
- Highest market score
- 91
- Insurance agencies, #42 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Cheatham County by name and distance, and the households and spending within reach. Or open the report at the center of Cheatham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Cheatham County has an estimated 42,778 people and 16,279 households. Between 2020 and 2025, the population of Cheatham County grew 4.1%, faster than the U.S. (+3.1%). Median household income in Cheatham County is $89,852, 11% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 45.1%, before inflation.
Relative to the U.S., household spending in Cheatham County runs highest on vehicle insurance (an index of 159, where 100 is the U.S. average) and lowest on memberships, classes and admissions (77).
Of the business types scored in Cheatham County, insurance agencies (91), bakeries and dessert shops (84) and coffee shops and cafes (82) have the highest Groundwork market scores. For insurance agencies, that ranks #42 of 2,272 scored counties.
Cheatham County is part of the Nashville-Davidson–Murfreesboro–Franklin metro area. Against the U.S., map listings per household run highest for convenience stores (2.2 times the U.S. rate) and lowest for insurance agencies (53% below the U.S. rate).
All 56 business types in Cheatham County
Highest Groundwork market score first. Each score compares Cheatham County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 91 | #42 of 2,272 | 12 | 7.4 | $4.2M | 337 | 9 |
| Bakeries and dessert shops | 84 | #54 of 1,889 | 5 | 3.1 | $12.9M | 312 | 6 |
| Coffee shops and cafes | 82 | #76 of 2,063 | 9 | 5.5 | $7.2M | 194 | 6 |
| Salons, barbers and spas | 80 | #72 of 2,385 | 44 | 27.0 | $347K | 163 | 4 |
| Auto repair shops | 80 | #114 of 2,378 | 28 | 17.2 | $660K | 148 | 13 |
| Auto repair and car care | 80 | #128 of 2,401 | 53 | 32.6 | $348K | 130 | 17 |
| Restaurants and cafes | 80 | #138 of 2,405 | 114 | 70.0 | $567K | 153 | 54 |
| Gyms, studios and classes | 78 | #92 of 2,088 | 13 | 8.0 | $950K | 143 | 3 |
| Sit-down restaurants | 78 | #169 of 2,405 | 65 | 39.9 | $995K | 150 | 22 |
| Clothing, shoes and laundry | 78 | #173 of 2,210 | 18 | 11.1 | $1.8M | 199 | Under 3 |
| Pizza | 77 | #135 of 2,090 | 10 | 6.1 | $6.5M | 127 | 26 |
| Clothing and shoe stores | 77 | #198 of 2,087 | 13 | 8.0 | $2.4M | 191 | Under 3 |
| Hair salons | 76 | #140 of 2,339 | 24 | 14.7 | $636K | 148 | Under 3 |
| Nail salons | 74 | #101 of 1,328 | 5 | 3.1 | $3.1M | 183 | Under 3 |
| Grocery stores | 71 | #395 of 2,070 | 11 | 6.8 | $9.2M | 99 | 5 |
| Veterinarians | 70 | #289 of 1,485 | 6 | 3.7 | $2.6M | 94 | 4 |
| Gyms | 69 | #257 of 1,792 | 9 | 5.5 | $1.4M | 105 | 3 |
| Gas stations | 69 | #436 of 2,358 | 24 | 14.7 | $2.5M | 104 | 22 |
| Child care and preschools | 68 | #327 of 1,611 | 9 | 5.5 | $845K | 84 | 4 |
| Real estate | 67 | #315 of 2,229 | 35 | 21.5 | Index only | 167 | 12 |
| Pet businesses | 67 | #404 of 2,200 | 20 | 12.3 | $768K | 87 | 8 |
| Real estate agents and brokers | 66 | #337 of 2,176 | 33 | 20.3 | Index only | 141 | 6 |
| Doctors, dentists and clinics | 66 | #485 of 2,394 | 67 | 41.2 | $281K | 184 | 30 |
| Pet grooming and boarding | 65 | #353 of 1,461 | 6 | 3.7 | $2.6M | 101 | 4 |
| Spas and skin care | 65 | #370 of 1,769 | 12 | 7.4 | $1.3M | 145 | Under 3 |
| Dentists and orthodontists | 65 | #418 of 1,886 | 13 | 8.0 | $1.4M | 147 | 9 |
| Car washes and detailing | 64 | #377 of 1,451 | 8 | 4.9 | $2.3M | 92 | Under 3 |
| Physical therapy | 63 | #374 of 1,422 | 8 | 4.9 | $2.4M | 98 | 3 |
| Landscaping and lawn care | 63 | #398 of 1,493 | 7 | 4.3 | $3.5M | 121 | 27 |
| Fast food and sandwich shops | 61 | #720 of 2,222 | 25 | 15.4 | $2.6M | 85 | 26 |
| Lawn, cleaning and pest control | 57 | #608 of 1,771 | 15 | 9.2 | $1.7M | 98 | 34 |
| Grocery and convenience stores | 55 | #998 of 2,402 | 43 | 26.4 | $2.4M | 70 | 11 |
| Home repair trades | 54 | #846 of 2,057 | 20 | 12.3 | $2.4M | 99 | 41 |
| House cleaning | 50 | #429 of 847 | 7 | 4.3 | $3.5M | 55 | 7 |
| Primary care and pediatrics | 49 | #884 of 1,656 | 13 | 8.0 | $1.4M | 81 | 18 |
| HVAC and plumbing | 48 | #933 of 1,707 | 13 | 8.0 | $3.7M | 78 | 18 |
| Convenience stores | 46 | #1,290 of 2,261 | 28 | 17.2 | $3.6M | 46 | 6 |
| Electricians | Not scored | Not scored | 4 | 2.5 | $12M | 100 | 17 |
| Barbershops | Not scored | Not scored | 3 | 1.8 | $5.1M | 270 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 1.8 | $6.3M | 262 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 1.8 | $6.2M | 200 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 1.8 | $676K | 100 | 4 |
| Pet stores | Not scored | Not scored | 3 | 1.8 | $5.1M | 113 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 1.8 | $16M | 190 | 6 |
| Tire shops | Not scored | Not scored | 3 | 1.8 | $6.2M | 246 | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 1.2 | $15.8M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 1.2 | $6.2M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 1.2 | $9.4M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.2 | $6.2M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.6 | $31.5M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 0.6 | $18.8M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.6 | $24.8M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Cheatham County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $18.5M | $1,134 | 118 |
| Gasoline and other fuels | $59.5M | $3,653 | 141 |
| Food away from home | $64.6M | $3,971 | 98 |
| Groceries | $101.6M | $6,240 | 99 |
| Personal care products and services | $15.3M | $937 | 93 |
| Child care and other personal services | $7.6M | $467 | 80 |
| Memberships, classes and admissions | $12.4M | $759 | 77 |
| Medical and dental services | $18.8M | $1,157 | 90 |
| Pets | $15.4M | $944 | 104 |
| Clothing, shoes and related services | $31.5M | $1,937 | 94 |
| Vehicle insurance | $50.8M | $3,118 | 159 |
| Home repairs, maintenance and insurance | $48.1M | $2,955 | 98 |
| Lawn care, cleaning and other household services | $24.8M | $1,521 | 108 |
| Rent and homeowner costs | $253.5M | $15,574 | 93 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Cheatham County
- Population, 2025 estimate
- 42,778+4.1% since 2020
- Households
- 16,279
- Median age
- 41.5
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.4
- Land area
- 303 sq. mi.
- People per square mile
- 138
- Median household income
- $89,852+45.1% vs. 2015–2019, before inflation
- Average household income
- $107,394
- Median home value
- $338,700
- Jobs located here
- 9,356
- Daytime population
- 29,633Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cheatham County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Cheatham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Tennessee 8
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- Robertson County, TN75,539 people
- Davidson County, TN715,388 people
- Montgomery County, TN234,153 people
- Williamson County, TN260,351 people
- Sumner County, TN204,424 people
- Hickman County, TN25,436 people
- Houston County, TN8,353 people
Questions
How fast is Cheatham County, TN growing?
Population estimates put Cheatham County at 42,778 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 16,279 households. Median household income rose 45.1% from the 2015–2019 survey, before inflation.
How much do households in Cheatham County, TN spend?
Households in Cheatham County spend about $253.5M a year on rent and homeowner costs, $101.6M on groceries and $64.6M on food away from home. Set against the U.S., households in Cheatham County spend the most on vehicle insurance (an index of 159, where 100 is the U.S. average) and the least on memberships, classes and admissions (77).
Which business types have the highest market scores in Cheatham County, TN?
The highest Groundwork market scores in Cheatham County are for insurance agencies (91), bakeries and dessert shops (84) and coffee shops and cafes (82). Cheatham County ranks #42 of 2,272 scored counties for insurance agencies.
How does Cheatham County, TN compare with the U.S.?
The median household income in Cheatham County is $89,852 a year, 11% above the U.S. median of $80,734. The population rose 4.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $338,700, against $332,700 for the U.S. For its number of households, Cheatham County has the most map listings, relative to the U.S., for convenience stores (2.2 times the U.S. rate) and the fewest for insurance agencies (53% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 37 of the 56 business types have a score in Cheatham County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cheatham County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Cheatham County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cheatham County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.