County profile · Tennessee
Rutherford County, TN market data
Population, household spending and competition for 56 business types in Rutherford County, each scored against other counties.
- Population, 2025
- 386,352
- +12.6% since 2020
- Households
- 129,431
- Median household income
- $85,470
- +26.8% vs. 2015–2019, before inflation
- Median home value
- $382,600
- Jobs located here
- 144,864
- Highest market score
- 84
- Pet stores, #23 of 974 scored counties
A site report maps the competitors on map listings around any address in Rutherford County by name and distance, and the households and spending within reach. Or open the report at the center of Rutherford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 386,352 people live in Rutherford County, in 129,431 households. Population estimates put the population change in Rutherford County from 2020 to 2025 at +12.6%, faster than the U.S. (+3.1%). The median household income in Rutherford County is $85,470 a year, 6% above the U.S. median of $80,734. That rose 26.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Rutherford County spend the most on vehicle insurance (an index of 141, where 100 is the U.S. average) and the least on memberships, classes and admissions (79).
The highest Groundwork market scores in Rutherford County are for pet stores (84), gas stations (84) and laundromats (83). Rutherford County ranks #23 of 974 scored counties for pet stores.
Rutherford County is part of the Nashville-Davidson–Murfreesboro–Franklin metro area. For its number of households, Rutherford County has the most map listings, relative to the U.S., for oil change and quick-lube shops (57% above the U.S. rate) and the fewest for yoga, Pilates and fitness studios (58% below the U.S. rate).
All 56 business types in Rutherford County
Highest Groundwork market score first. Each score compares Rutherford County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet stores | 84 | #23 of 974 | 14 | 1.1 | $8.8M | 195 | 10 |
| Gas stations | 84 | #87 of 2,358 | 133 | 10.3 | $3.1M | 132 | 124 |
| Laundromats | 83 | #46 of 785 | 14 | 1.1 | $18.1M | 145 | 4 |
| Pet grooming and boarding | 81 | #50 of 1,461 | 36 | 2.8 | $3.4M | 135 | 26 |
| Pet businesses | 80 | #70 of 2,200 | 115 | 8.9 | $1.1M | 122 | 67 |
| Collision repair and body shops | 80 | #71 of 1,327 | 29 | 2.2 | $4.5M | 146 | 26 |
| Veterinarians | 79 | #110 of 1,485 | 44 | 3.4 | $2.8M | 103 | 31 |
| Electricians | 78 | #64 of 1,160 | 29 | 2.2 | $13.5M | 113 | 69 |
| Grocery and convenience stores | 78 | #229 of 2,402 | 222 | 17.2 | $3.7M | 108 | 76 |
| Insurance agencies | 77 | #300 of 2,272 | 189 | 14.6 | $1.9M | 150 | 107 |
| Grocery stores | 75 | #305 of 2,070 | 83 | 6.4 | $9.8M | 105 | 46 |
| Convenience stores | 75 | #308 of 2,261 | 118 | 9.1 | $6.9M | 87 | 30 |
| Funeral homes | 74 | #161 of 1,472 | 14 | 1.1 | $976K | 144 | 6 |
| Auto repair shops | 74 | #242 of 2,378 | 251 | 19.4 | $522K | 117 | 100 |
| Yoga, Pilates and fitness studios | 72 | #67 of 777 | 13 | 1.0 | $7.8M | 191 | 37 |
| Pest control | 72 | #78 of 699 | 20 | 1.5 | $10M | 98 | 15 |
| HVAC and plumbing | 72 | #176 of 1,707 | 89 | 6.9 | $4.4M | 93 | 90 |
| Physical therapy | 72 | #192 of 1,422 | 56 | 4.3 | $2.7M | 112 | 27 |
| Landscaping and lawn care | 72 | #212 of 1,493 | 81 | 6.3 | $2.5M | 84 | 105 |
| House cleaning | 71 | #97 of 847 | 29 | 2.2 | $6.9M | 108 | 69 |
| Property management | 71 | #136 of 910 | 28 | 2.2 | Index only | 131 | 46 |
| Dry cleaners | 69 | #75 of 507 | 11 | 0.8 | $23.1M | 147 | 14 |
| Auto repair and car care | 69 | #399 of 2,401 | 453 | 35.0 | $289K | 108 | 163 |
| Child care and preschools | 68 | #330 of 1,611 | 82 | 6.3 | $759K | 76 | 49 |
| Coffee shops and cafes | 68 | #362 of 2,063 | 114 | 8.8 | $4.5M | 123 | 76 |
| Home repair trades | 67 | #312 of 2,057 | 180 | 13.9 | $2.2M | 90 | 181 |
| Lawn, cleaning and pest control | 66 | #324 of 1,771 | 130 | 10.0 | $1.5M | 92 | 189 |
| Bakeries and dessert shops | 66 | #376 of 1,889 | 110 | 8.5 | $4.7M | 114 | 81 |
| Urgent care and walk-in clinics | 64 | #75 of 325 | 8 | 0.6 | $18.9M | 77 | 4 |
| Pizza | 64 | #508 of 2,090 | 95 | 7.3 | $5.5M | 107 | 299 |
| Hair salons | 64 | #511 of 2,339 | 300 | 23.2 | $409K | 95 | 46 |
| Roofing and gutters | 63 | #312 of 1,177 | 62 | 4.8 | $6.3M | 75 | 22 |
| Tire shops | 63 | #455 of 1,530 | 59 | 4.6 | $2.2M | 89 | 21 |
| Clothing and shoe stores | 63 | #590 of 2,087 | 173 | 13.4 | $1.5M | 116 | 83 |
| Clothing, shoes and laundry | 63 | #607 of 2,210 | 231 | 17.8 | $1.1M | 125 | 101 |
| Home inspectors | 61 | #116 of 415 | 10 | 0.8 | Index only | 78 | 7 |
| Barbershops | 60 | #457 of 1,356 | 83 | 6.4 | $1.5M | 78 | 6 |
| Sit-down restaurants | 60 | #760 of 2,405 | 790 | 61.0 | $656K | 99 | 223 |
| Restaurants and cafes | 60 | #776 of 2,405 | 1,324 | 102.3 | $391K | 106 | 603 |
| Optometrists and eye care | 59 | #452 of 1,302 | 53 | 4.1 | $2.9M | 91 | 21 |
| Real estate agents and brokers | 57 | #713 of 2,176 | 438 | 33.8 | Index only | 85 | 59 |
| Gyms | 56 | #704 of 1,792 | 97 | 7.5 | $1M | 80 | 37 |
| Chiropractors | 55 | #603 of 1,490 | 69 | 5.3 | $2.2M | 91 | 40 |
| Car washes and detailing | 55 | #612 of 1,451 | 64 | 4.9 | $2M | 81 | 23 |
| Fast food and sandwich shops | 52 | #1,081 of 2,222 | 205 | 15.8 | $2.5M | 83 | 299 |
| Real estate | 51 | #1,051 of 2,229 | 563 | 43.5 | Index only | 84 | 154 |
| Gyms, studios and classes | 50 | #1,064 of 2,088 | 175 | 13.5 | $577K | 87 | 79 |
| Spas and skin care | 49 | #936 of 1,769 | 161 | 12.4 | $762K | 87 | 31 |
| Salons, barbers and spas | 49 | #1,243 of 2,385 | 648 | 50.1 | $189K | 89 | 114 |
| Nail salons | 48 | #768 of 1,328 | 96 | 7.4 | $1.3M | 77 | 30 |
| Mortgage brokers and lenders | 46 | #522 of 887 | 87 | 6.7 | Index only | 60 | 21 |
| Martial arts and dance studios | 46 | #798 of 1,334 | 65 | 5.0 | $1.6M | 77 | 42 |
| Primary care and pediatrics | 46 | #990 of 1,656 | 116 | 9.0 | $1.3M | 73 | 201 |
| Oil change and quick lube | 45 | #303 of 479 | 14 | 1.1 | $9.3M | 68 | 16 |
| Dentists and orthodontists | 41 | #1,267 of 1,886 | 182 | 14.1 | $830K | 84 | 114 |
| Doctors, dentists and clinics | 40 | #1,695 of 2,394 | 1,214 | 93.8 | $124K | 82 | 407 |
Household spending in Rutherford County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $130.9M | $1,011 | 106 |
| Gasoline and other fuels | $418.1M | $3,230 | 124 |
| Food away from home | $518.2M | $4,003 | 98 |
| Groceries | $812.9M | $6,280 | 99 |
| Personal care products and services | $122.7M | $948 | 94 |
| Child care and other personal services | $62.2M | $481 | 83 |
| Memberships, classes and admissions | $100.9M | $780 | 79 |
| Medical and dental services | $151.1M | $1,167 | 91 |
| Pets | $123.4M | $953 | 105 |
| Clothing, shoes and related services | $254M | $1,963 | 96 |
| Vehicle insurance | $357M | $2,758 | 141 |
| Home repairs, maintenance and insurance | $391.7M | $3,027 | 100 |
| Lawn care, cleaning and other household services | $200M | $1,545 | 109 |
| Rent and homeowner costs | $2B | $15,764 | 95 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Rutherford County
- Population, 2025 estimate
- 386,352+12.6% since 2020
- Households
- 129,431
- Median age
- 35.1
- Homes lived in by their owners
- 65%
- Vehicles per household
- 2.1
- Land area
- 620 sq. mi.
- People per square mile
- 582
- Median household income
- $85,470+26.8% vs. 2015–2019, before inflation
- Average household income
- $105,856
- Median home value
- $382,600
- Jobs located here
- 144,864
- Daytime population
- 329,273Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rutherford County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Rutherford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Tennessee 8
- Wilson County, TN158,805 people
- Williamson County, TN260,351 people
- Cannon County, TN14,818 people
- Davidson County, TN715,388 people
- Bedford County, TN52,237 people
- Marshall County, TN36,049 people
- DeKalb County, TN20,959 people
- Coffee County, TN59,710 people
Questions
How fast is Rutherford County, TN growing?
Population estimates put Rutherford County at 386,352 people in 2025, up 12.6% since 2020, faster than the U.S. (+3.1%). It has 129,431 households. Against the 2015–2019 survey, median household income rose 26.8%, before inflation.
How much do households in Rutherford County, TN spend?
Households in Rutherford County spend about $2B a year on rent and homeowner costs, $812.9M on groceries and $518.2M on food away from home. Relative to the U.S., household spending in Rutherford County runs highest on vehicle insurance (an index of 141, where 100 is the U.S. average) and lowest on memberships, classes and admissions (79).
Which business types have the highest market scores in Rutherford County, TN?
Of the business types scored in Rutherford County, pet stores (84), gas stations (84) and laundromats (83) have the highest Groundwork market scores. For pet stores, that ranks #23 of 974 scored counties.
How does Rutherford County, TN compare with the U.S.?
Median household income in Rutherford County is $85,470, 6% above the U.S. median of $80,734. The population rose 12.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $382,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for oil change and quick-lube shops (57% above the U.S. rate) and lowest for yoga, Pilates and fitness studios (58% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Rutherford County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rutherford County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Rutherford County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rutherford County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.