Small-town market profile · Tennessee
Sevierville, TN area market data
How the Sevierville area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 101,342
- +2.5% since 2020
- Households
- 40,344
- Median household income
- $62,581
- +26.2% vs. 2015–2019, before inflation
- Median home value
- $299,000
- Jobs located here
- 50,989
- Highest market score
- 86
- Insurance agencies, #30 of 537 scored small-town markets
A site report maps the competitors on map listings around any address in the Sevierville area by name and distance, and the households and spending within reach. Or open the report at the center of the Sevierville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Sevierville area has an estimated 101,342 people and 40,344 households. Population estimates show the Sevierville area grew 2.5% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in the Sevierville area is $62,581, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.2%, before inflation.
Relative to the U.S., household spending in the Sevierville area runs highest on vehicle insurance (an index of 143, where 100 is the U.S. average) and lowest on memberships, classes and admissions (62).
Of the business types scored in the Sevierville area, insurance agencies (86), electricians (78) and collision repair and body shops (75) have the highest Groundwork market scores. For insurance agencies, that ranks #30 of 537 scored small-town markets.
The Sevierville area is made up of one county, Sevier County. Against the U.S., map listings per household run highest for bakeries and dessert shops (3.6 times the U.S. rate) and lowest for martial arts and dance studios (45% below the U.S. rate).
All 56 business types in the Sevierville area
Highest Groundwork market score first. Each score compares the Sevierville area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 86 | #30 of 537 | 53 | 13.1 | $2.1M | 170 | 23 |
| Electricians | 78 | #5 of 295 | 5 | 1.2 | $21.5M | 179 | 22 |
| Collision repair and body shops | 75 | #37 of 387 | 10 | 2.5 | $4M | 131 | 8 |
| Roofing and gutters | 73 | #32 of 288 | 13 | 3.2 | $8.3M | 98 | 4 |
| Veterinarians | 72 | #49 of 398 | 14 | 3.5 | $2.3M | 85 | 9 |
| Tire shops | 70 | #82 of 431 | 17 | 4.2 | $2.4M | 95 | 4 |
| Chiropractors | 69 | #58 of 426 | 14 | 3.5 | $3M | 123 | 7 |
| Martial arts and dance studios | 68 | #59 of 378 | 11 | 2.7 | $2.2M | 111 | 4 |
| Auto repair shops | 67 | #97 of 538 | 85 | 21.1 | $473K | 106 | 36 |
| Child care and preschools | 66 | #109 of 454 | 15 | 3.7 | $1M | 100 | 19 |
| Auto repair and car care | 65 | #124 of 538 | 158 | 39.2 | $255K | 95 | 49 |
| Gyms | 63 | #117 of 506 | 22 | 5.5 | $1.1M | 86 | 6 |
| Gyms, studios and classes | 62 | #130 of 535 | 35 | 8.7 | $706K | 107 | 10 |
| Mortgage brokers and lenders | 57 | #68 of 177 | 12 | 3.0 | Index only | 122 | 6 |
| Optometrists and eye care | 55 | #165 of 400 | 16 | 4.0 | $2.6M | 82 | 6 |
| Nail salons | 55 | #169 of 387 | 21 | 5.2 | $1.6M | 94 | 4 |
| Home repair trades | 55 | #204 of 526 | 50 | 12.4 | $2.1M | 88 | 67 |
| Pet stores | 53 | #98 of 220 | 14 | 3.5 | $2.3M | 51 | 4 |
| Landscaping and lawn care | 53 | #165 of 399 | 26 | 6.4 | $2.1M | 72 | 40 |
| Car washes and detailing | 52 | #211 of 441 | 23 | 5.7 | $1.7M | 69 | 6 |
| Dentists and orthodontists | 51 | #249 of 526 | 33 | 8.2 | $1.3M | 127 | 27 |
| Doctors, dentists and clinics | 49 | #277 of 538 | 237 | 58.7 | $174K | 114 | 103 |
| Gas stations | 49 | #292 of 536 | 96 | 23.8 | $1.4M | 57 | 65 |
| HVAC and plumbing | 46 | #279 of 476 | 32 | 7.9 | $3.4M | 71 | 41 |
| Pet grooming and boarding | 44 | #246 of 387 | 28 | 6.9 | $1.2M | 46 | 8 |
| Barbershops | 43 | #236 of 377 | 20 | 5.0 | $1.7M | 88 | Under 3 |
| Hair salons | 43 | #347 of 538 | 87 | 21.6 | $380K | 88 | 19 |
| Pet businesses | 43 | #357 of 527 | 66 | 16.4 | $491K | 56 | 21 |
| House cleaning | 40 | #98 of 142 | 16 | 4.0 | $3.4M | 54 | 34 |
| Primary care and pediatrics | 40 | #318 of 458 | 36 | 8.9 | $1.1M | 64 | 46 |
| Pest control | 38 | #61 of 85 | 12 | 3.0 | $4.6M | 45 | 16 |
| Convenience stores | 38 | #384 of 529 | 54 | 13.4 | $4.3M | 54 | 24 |
| Lawn, cleaning and pest control | 37 | #368 of 481 | 54 | 13.4 | $1M | 61 | 90 |
| Laundromats | 35 | #117 of 150 | 15 | 3.7 | $4.6M | 37 | Under 3 |
| Physical therapy | 35 | #313 of 400 | 31 | 7.7 | $1.3M | 56 | 14 |
| Grocery and convenience stores | 33 | #434 of 538 | 127 | 31.5 | $1.8M | 53 | 50 |
| Grocery stores | 32 | #416 of 506 | 46 | 11.4 | $5M | 54 | 26 |
| Salons, barbers and spas | 31 | #477 of 538 | 191 | 47.3 | $173K | 81 | 36 |
| Real estate agents and brokers | 31 | #501 of 533 | 206 | 51.1 | Index only | 51 | 65 |
| Real estate | 30 | #508 of 536 | 242 | 60.0 | Index only | 54 | 132 |
| Property management | 29 | #160 of 180 | 22 | 5.5 | Index only | 47 | 51 |
| Spas and skin care | 27 | #465 of 504 | 57 | 14.1 | $581K | 66 | 12 |
| Coffee shops and cafes | 25 | #502 of 529 | 75 | 18.6 | $1.8M | 50 | 58 |
| Fast food and sandwich shops | 24 | #478 of 537 | 117 | 29.0 | $1.2M | 39 | 137 |
| Clothing, shoes and laundry | 24 | #483 of 536 | 285 | 70.6 | $244K | 28 | 148 |
| Clothing and shoe stores | 24 | #483 of 536 | 217 | 53.8 | $321K | 25 | 143 |
| Pizza | 24 | #493 of 520 | 78 | 19.3 | $1.8M | 35 | 137 |
| Restaurants and cafes | 24 | #495 of 538 | 987 | 244.6 | $139K | 38 | 390 |
| Sit-down restaurants | 24 | #505 of 538 | 534 | 132.4 | $258K | 39 | 186 |
| Bakeries and dessert shops | 23 | #491 of 507 | 142 | 35.2 | $968K | 23 | 58 |
| Dry cleaners | Not scored | Not scored | 5 | 1.2 | $13.9M | 89 | 5 |
| Funeral homes | Not scored | Not scored | 4 | 1.0 | $1.5M | 220 | 4 |
| Home inspectors | Not scored | Not scored | 2 | 0.5 | Index only | Too few | 5 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 0.5 | $12.3M | Too few | 6 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.2 | $40.2M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in the Sevierville area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $40.2M | $997 | 104 |
| Gasoline and other fuels | $131.2M | $3,253 | 125 |
| Food away from home | $137.5M | $3,408 | 84 |
| Groceries | $230M | $5,701 | 90 |
| Personal care products and services | $33.1M | $820 | 82 |
| Child care and other personal services | $15.1M | $374 | 64 |
| Memberships, classes and admissions | $24.7M | $612 | 62 |
| Medical and dental services | $41.3M | $1,025 | 80 |
| Pets | $32.4M | $804 | 88 |
| Clothing, shoes and related services | $69.6M | $1,724 | 84 |
| Vehicle insurance | $112.9M | $2,797 | 143 |
| Home repairs, maintenance and insurance | $107.4M | $2,663 | 88 |
| Lawn care, cleaning and other household services | $55.1M | $1,365 | 97 |
| Rent and homeowner costs | $570.3M | $14,136 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Sevierville area
- Population, 2025 estimate
- 101,342+2.5% since 2020
- Households
- 40,344
- Median age
- 43.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.1
- Land area
- 593 sq. mi.
- People per square mile
- 168
- Median household income
- $62,581+26.2% vs. 2015–2019, before inflation
- Average household income
- $84,623
- Median home value
- $299,000
- Jobs located here
- 50,989
- Daytime population
- 105,184Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Sevierville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Sevierville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Sevierville area 1
- Sevier County, TN99,652 people
Other markets based in Tennessee 12
- Nashville-Davidson–Murfreesboro–Franklin, TN metro area2,079,596 people
- Memphis, TN-MS-AR metro area1,341,924 people
- Knoxville, TN metro area932,241 people
- Chattanooga, TN-GA metro area575,812 people
- Clarksville, TN-KY metro area334,564 people
- Kingsport-Bristol, TN-VA metro area310,842 people
- Johnson City, TN metro area210,729 people
- Jackson, TN metro area181,719 people
- Cleveland, TN metro area128,963 people
- Morristown, TN metro area122,533 people
- Cookeville, TN area145,812 people
- Greeneville, TN area71,628 people
Questions
How fast is the Sevierville, TN area growing?
Population estimates put the Sevierville area at 101,342 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 40,344 households. Median household income rose 26.2% from the 2015–2019 survey, before inflation.
How much do households in the Sevierville, TN area spend?
Households in the Sevierville area spend about $570.3M a year on rent and homeowner costs, $230M on groceries and $137.5M on food away from home. Set against the U.S., households in the Sevierville area spend the most on vehicle insurance (an index of 143, where 100 is the U.S. average) and the least on memberships, classes and admissions (62).
Which business types have the highest market scores in the Sevierville, TN area?
The highest Groundwork market scores in the Sevierville area are for insurance agencies (86), electricians (78) and collision repair and body shops (75). The Sevierville area ranks #30 of 537 scored small-town markets for insurance agencies.
How does the Sevierville, TN area compare with the U.S.?
The median household income in the Sevierville area is $62,581 a year, 22% below the U.S. median of $80,734. The population rose 2.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $299,000, against $332,700 for the U.S. For its number of households, the Sevierville area has the most map listings, relative to the U.S., for bakeries and dessert shops (3.6 times the U.S. rate) and the fewest for martial arts and dance studios (45% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 50 of the 56 business types have a score in the Sevierville area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Sevierville area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Tennessee · Every U.S. market · How we measure
Screening a site or an acquisition in the Sevierville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Sevierville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.