Metro area profile · Tennessee
Cleveland, TN metro area market data
Population, household spending and competition for 56 business types in the Cleveland metro area, each scored against other metro areas.
- Population, 2025
- 134,057
- +6.1% since 2020
- Households
- 50,020
- Median household income
- $66,135
- +32.5% vs. 2015–2019, before inflation
- Median home value
- $247,000
- Jobs located here
- 44,994
- Highest market score
- 88
- Insurance agencies, #12 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Cleveland metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Cleveland metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 134,057 people live in the Cleveland metro area, in 50,020 households. Between 2020 and 2025, the population of the Cleveland metro area grew 6.1%, faster than the U.S. (+3.1%). The median household income in the Cleveland metro area is $66,135 a year, 18% below the U.S. median of $80,734. That rose 32.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Cleveland metro area spend the most on vehicle insurance (an index of 143, where 100 is the U.S. average) and the least on memberships, classes and admissions (63).
The highest Groundwork market scores in the Cleveland metro area are for insurance agencies (88), house cleaning businesses (86) and car washes and detailers (82). The Cleveland metro area ranks #12 of 387 scored metro areas for insurance agencies.
The Cleveland metro area takes in 2 counties: Bradley County and Polk County. For its number of households, the Cleveland metro area has the most map listings, relative to the U.S., for convenience stores (98% above the U.S. rate) and the fewest for child care centers and preschools (34% below the U.S. rate).
All 56 business types in the Cleveland metro area
Highest Groundwork market score first. Each score compares the Cleveland metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 88 | #12 of 387 | 68 | 13.6 | $2.1M | 164 | 37 |
| House cleaning | 86 | #2 of 375 | 6 | 1.2 | $11.4M | 178 | 11 |
| Car washes and detailing | 82 | #2 of 387 | 16 | 3.2 | $3.1M | 124 | 3 |
| Lawn, cleaning and pest control | 81 | #13 of 387 | 35 | 7.0 | $2M | 116 | 38 |
| Collision repair and body shops | 80 | #11 of 381 | 12 | 2.4 | $4.2M | 135 | 8 |
| Landscaping and lawn care | 76 | #31 of 385 | 23 | 4.6 | $3M | 102 | 22 |
| Pest control | 67 | #60 of 345 | 6 | 1.2 | $11.4M | 111 | 5 |
| Roofing and gutters | 67 | #64 of 381 | 16 | 3.2 | $8.3M | 98 | 3 |
| Auto repair and car care | 67 | #75 of 387 | 194 | 38.8 | $258K | 96 | 52 |
| Auto repair shops | 66 | #82 of 387 | 119 | 23.8 | $421K | 95 | 31 |
| Real estate | 65 | #60 of 387 | 140 | 28.0 | Index only | 117 | 39 |
| Real estate agents and brokers | 65 | #64 of 387 | 107 | 21.4 | Index only | 122 | 19 |
| Clothing, shoes and laundry | 64 | #105 of 387 | 87 | 17.4 | $994K | 113 | 24 |
| Mortgage brokers and lenders | 63 | #78 of 373 | 16 | 3.2 | Index only | 114 | 3 |
| Property management | 63 | #79 of 374 | 12 | 2.4 | Index only | 107 | 13 |
| Sit-down restaurants | 63 | #95 of 387 | 232 | 46.4 | $742K | 112 | 69 |
| Clothing and shoe stores | 63 | #111 of 387 | 62 | 12.4 | $1.4M | 110 | 24 |
| Spas and skin care | 60 | #94 of 387 | 42 | 8.4 | $984K | 112 | 6 |
| Nail salons | 60 | #101 of 387 | 23 | 4.6 | $1.8M | 108 | 3 |
| Salons, barbers and spas | 59 | #98 of 387 | 192 | 38.4 | $215K | 101 | 21 |
| Restaurants and cafes | 59 | #138 of 387 | 450 | 90.0 | $382K | 103 | 195 |
| Doctors, dentists and clinics | 58 | #128 of 387 | 313 | 62.6 | $165K | 108 | 140 |
| Bakeries and dessert shops | 57 | #142 of 387 | 37 | 7.4 | $4.7M | 112 | 26 |
| Hair salons | 56 | #133 of 387 | 104 | 20.8 | $397K | 92 | 6 |
| Pizza | 56 | #138 of 387 | 30 | 6.0 | $5.7M | 113 | 101 |
| Pet stores | 56 | #148 of 382 | 9 | 1.8 | $4.5M | 99 | Under 3 |
| Grocery stores | 54 | #178 of 387 | 31 | 6.2 | $9.2M | 99 | 15 |
| Physical therapy | 51 | #186 of 386 | 23 | 4.6 | $2.2M | 93 | 15 |
| Home repair trades | 50 | #197 of 387 | 78 | 15.6 | $1.7M | 70 | 55 |
| Electricians | 50 | #199 of 383 | 15 | 3.0 | $8.9M | 74 | 23 |
| Pet businesses | 49 | #204 of 387 | 62 | 12.4 | $652K | 74 | 22 |
| Tire shops | 49 | #218 of 386 | 24 | 4.8 | $2.1M | 83 | 9 |
| Child care and preschools | 48 | #206 of 387 | 19 | 3.8 | $1M | 100 | 36 |
| Gas stations | 47 | #218 of 387 | 84 | 16.8 | $1.9M | 81 | 79 |
| Coffee shops and cafes | 47 | #221 of 387 | 52 | 10.4 | $3.3M | 89 | 23 |
| Primary care and pediatrics | 47 | #228 of 387 | 32 | 6.4 | $1.6M | 90 | 61 |
| Funeral homes | 46 | #202 of 377 | 12 | 2.4 | $614K | 91 | 10 |
| Laundromats | 46 | #204 of 364 | 7 | 1.4 | $12.4M | 99 | Under 3 |
| Yoga, Pilates and fitness studios | 46 | #208 of 347 | 9 | 1.8 | $3.5M | 85 | 12 |
| HVAC and plumbing | 46 | #232 of 387 | 47 | 9.4 | $2.8M | 59 | 29 |
| Barbershops | 46 | #234 of 387 | 22 | 4.4 | $1.9M | 100 | 3 |
| Pet grooming and boarding | 46 | #237 of 386 | 25 | 5.0 | $1.6M | 64 | 8 |
| Martial arts and dance studios | 46 | #242 of 387 | 23 | 4.6 | $1.4M | 67 | 4 |
| Dentists and orthodontists | 45 | #226 of 387 | 52 | 10.4 | $991K | 101 | 43 |
| Grocery and convenience stores | 43 | #247 of 387 | 121 | 24.2 | $2.4M | 70 | 23 |
| Chiropractors | 42 | #252 of 386 | 27 | 5.4 | $1.9M | 80 | 13 |
| Gyms, studios and classes | 42 | #275 of 387 | 69 | 13.8 | $450K | 68 | 16 |
| Gyms | 40 | #287 of 387 | 37 | 7.4 | $840K | 65 | 12 |
| Convenience stores | 39 | #271 of 387 | 79 | 15.8 | $3.6M | 46 | 8 |
| Veterinarians | 37 | #286 of 384 | 22 | 4.4 | $1.8M | 68 | 14 |
| Optometrists and eye care | 37 | #304 of 386 | 21 | 4.2 | $2.5M | 78 | 8 |
| Fast food and sandwich shops | 35 | #289 of 387 | 83 | 16.6 | $2.1M | 68 | 101 |
| Home inspectors | 34 | #192 of 243 | 5 | 1.0 | Index only | 54 | Under 3 |
| Urgent care and walk-in clinics | 25 | #184 of 197 | 5 | 1.0 | $10.3M | 42 | Under 3 |
| Dry cleaners | Not scored | Not scored | 4 | 0.8 | $21.6M | 138 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.4 | $25M | Too few | 5 |
Household spending in the Cleveland metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $50.1M | $1,001 | 105 |
| Gasoline and other fuels | $163.1M | $3,260 | 126 |
| Food away from home | $172.1M | $3,440 | 85 |
| Groceries | $286.6M | $5,731 | 91 |
| Personal care products and services | $41.3M | $826 | 82 |
| Child care and other personal services | $19.1M | $381 | 66 |
| Memberships, classes and admissions | $31.1M | $621 | 63 |
| Medical and dental services | $51.5M | $1,031 | 80 |
| Pets | $40.5M | $809 | 89 |
| Clothing, shoes and related services | $86.5M | $1,729 | 84 |
| Vehicle insurance | $140.1M | $2,800 | 143 |
| Home repairs, maintenance and insurance | $132.9M | $2,656 | 88 |
| Lawn care, cleaning and other household services | $68.4M | $1,367 | 97 |
| Rent and homeowner costs | $710.1M | $14,196 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Cleveland metro area
- Population, 2025 estimate
- 134,057+6.1% since 2020
- Households
- 50,020
- Median age
- 41.0
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.1
- Land area
- 763 sq. mi.
- People per square mile
- 169
- Median household income
- $66,135+32.5% vs. 2015–2019, before inflation
- Average household income
- $85,584
- Median home value
- $247,000
- Jobs located here
- 44,994
- Daytime population
- 118,518Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Cleveland metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Cleveland metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Cleveland metro area 2
- Bradley County, TN111,065 people
- Polk County, TN17,898 people
Other markets based in Tennessee 12
- Nashville-Davidson–Murfreesboro–Franklin, TN metro area2,079,596 people
- Memphis, TN-MS-AR metro area1,341,924 people
- Knoxville, TN metro area932,241 people
- Chattanooga, TN-GA metro area575,812 people
- Clarksville, TN-KY metro area334,564 people
- Kingsport-Bristol, TN-VA metro area310,842 people
- Johnson City, TN metro area210,729 people
- Jackson, TN metro area181,719 people
- Morristown, TN metro area122,533 people
- Cookeville, TN area145,812 people
- Sevierville, TN area99,652 people
- Greeneville, TN area71,628 people
Questions
How fast is the Cleveland, TN metro area growing?
Population estimates put the Cleveland metro area at 134,057 people in 2025, up 6.1% since 2020, faster than the U.S. (+3.1%). It has 50,020 households. Against the 2015–2019 survey, median household income rose 32.5%, before inflation.
How much do households in the Cleveland, TN metro area spend?
Households in the Cleveland metro area spend about $710.1M a year on rent and homeowner costs, $286.6M on groceries and $172.1M on food away from home. Relative to the U.S., household spending in the Cleveland metro area runs highest on vehicle insurance (an index of 143, where 100 is the U.S. average) and lowest on memberships, classes and admissions (63).
Which business types have the highest market scores in the Cleveland, TN metro area?
Of the business types scored in the Cleveland metro area, insurance agencies (88), house cleaning businesses (86) and car washes and detailers (82) have the highest Groundwork market scores. For insurance agencies, that ranks #12 of 387 scored metro areas.
How does the Cleveland, TN metro area compare with the U.S.?
Median household income in the Cleveland metro area is $66,135, 18% below the U.S. median of $80,734. The population rose 6.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $247,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (98% above the U.S. rate) and lowest for child care centers and preschools (34% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in the Cleveland metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Cleveland metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Tennessee · Every U.S. market · How we measure
Screening a site or an acquisition in the Cleveland metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Cleveland metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.