County profile · Tennessee
Macon County, TN market data
How Macon County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 27,663
- +9.5% since 2020
- Households
- 9,421
- Median household income
- $59,177
- +58.1% vs. 2015–2019, before inflation
- Median home value
- $225,700
- Jobs located here
- 5,612
- Highest market score
- 84
- Insurance agencies, #151 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Macon County by name and distance, and the households and spending within reach. Or open the report at the center of Macon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Macon County has an estimated 27,663 people and 9,421 households. Population estimates put the population change in Macon County from 2020 to 2025 at +9.5%, faster than the U.S. (+3.1%). Median household income in Macon County is $59,177, 27% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 58.1%, before inflation.
Relative to the U.S., household spending in Macon County runs highest on vehicle insurance (an index of 156, where 100 is the U.S. average) and lowest on memberships, classes and admissions (56).
Of the business types scored in Macon County, insurance agencies (84), gas stations (82) and home repair companies (80) have the highest Groundwork market scores. For insurance agencies, that ranks #151 of 2,272 scored counties.
Macon County is part of the Nashville-Davidson–Murfreesboro–Franklin metro area. Against the U.S., map listings per household run highest for pet businesses (84% above the U.S. rate) and lowest for real estate businesses (70% below the U.S. rate).
All 56 business types in Macon County
Highest Groundwork market score first. Each score compares Macon County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 84 | #151 of 2,272 | 13 | 13.8 | $2.2M | 176 | 7 |
| Gas stations | 82 | #118 of 2,358 | 12 | 12.7 | $2.8M | 116 | 10 |
| Home repair trades | 80 | #43 of 2,057 | 5 | 5.3 | $4.8M | 198 | 10 |
| Real estate agents and brokers | 79 | #35 of 2,176 | 6 | 6.4 | Index only | 393 | Under 3 |
| Restaurants and cafes | 77 | #188 of 2,405 | 48 | 51.0 | $635K | 171 | 27 |
| Real estate | 74 | #125 of 2,229 | 11 | 11.7 | Index only | 270 | Under 3 |
| Sit-down restaurants | 74 | #269 of 2,405 | 29 | 30.8 | $1.1M | 158 | 11 |
| Doctors, dentists and clinics | 65 | #544 of 2,394 | 36 | 38.2 | $258K | 169 | 14 |
| Fast food and sandwich shops | 64 | #586 of 2,222 | 10 | 10.6 | $3M | 100 | 13 |
| Tire shops | 63 | #459 of 1,530 | 5 | 5.3 | $2M | 81 | Under 3 |
| Gyms, studios and classes | 60 | #586 of 2,088 | 7 | 7.4 | $740K | 112 | Under 3 |
| Convenience stores | 60 | #760 of 2,261 | 7 | 7.4 | $7.5M | 95 | 3 |
| Clothing, shoes and laundry | 57 | #811 of 2,210 | 12 | 12.7 | $1.3M | 147 | 7 |
| Grocery and convenience stores | 53 | #1,073 of 2,402 | 18 | 19.1 | $2.9M | 86 | 7 |
| Auto repair and car care | 53 | #1,107 of 2,401 | 42 | 44.6 | $241K | 90 | 16 |
| Salons, barbers and spas | 52 | #1,056 of 2,385 | 30 | 31.8 | $246K | 116 | Under 3 |
| Clothing and shoe stores | 49 | #1,090 of 2,087 | 11 | 11.7 | $1.4M | 111 | 7 |
| Pet businesses | 48 | #1,226 of 2,200 | 18 | 19.1 | $397K | 45 | 3 |
| Primary care and pediatrics | 47 | #951 of 1,656 | 7 | 7.4 | $1.3M | 74 | 10 |
| Collision repair and body shops | 44 | #805 of 1,327 | 7 | 7.4 | $1.4M | 47 | Under 3 |
| Pet grooming and boarding | 43 | #895 of 1,461 | 5 | 5.3 | $1.4M | 56 | Under 3 |
| Grocery stores | 42 | #1,309 of 2,070 | 10 | 10.6 | $5.2M | 56 | 4 |
| Auto repair shops | 42 | #1,572 of 2,378 | 32 | 34.0 | $316K | 71 | 13 |
| Physical therapy | 41 | #958 of 1,422 | 5 | 5.3 | $1.9M | 77 | Under 3 |
| Hair salons | 41 | #1,603 of 2,339 | 20 | 21.2 | $369K | 86 | Under 3 |
| Veterinarians | 35 | #1,109 of 1,485 | 8 | 8.5 | $894K | 33 | 3 |
| Child care and preschools | Not scored | Not scored | 4 | 4.2 | $792K | 79 | 7 |
| Coffee shops and cafes | Not scored | Not scored | 4 | 4.2 | $7.6M | 206 | 3 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 4.2 | $3.1M | 105 | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 4 | 4.2 | $3.1M | 184 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 4.2 | $1.3M | 64 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 4.2 | $2.3M | 74 | Under 3 |
| Spas and skin care | Not scored | Not scored | 4 | 4.2 | $1.8M | 211 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 3 | 3.2 | $10.2M | 245 | 3 |
| Barbershops | Not scored | Not scored | 3 | 3.2 | $2.5M | 131 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 3.2 | $3.1M | 129 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 3.2 | $414K | 61 | 3 |
| Gyms | Not scored | Not scored | 3 | 3.2 | $1.7M | 133 | Under 3 |
| Pizza | Not scored | Not scored | 3 | 3.2 | $10.2M | 200 | 13 |
| Roofing and gutters | Not scored | Not scored | 3 | 3.2 | $8M | 95 | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 2 | 2.1 | $4.6M | Too few | 4 |
| Home inspectors | Not scored | Not scored | 2 | 2.1 | Index only | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 2 | 2.1 | $12M | Too few | 7 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 2.1 | Index only | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 2.1 | $3.7M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 2.1 | $3.6M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 1.1 | $10.1M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.1 | Index only | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Macon County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10.1M | $1,073 | 112 |
| Gasoline and other fuels | $33.3M | $3,535 | 136 |
| Food away from home | $30.5M | $3,233 | 79 |
| Groceries | $52.3M | $5,548 | 88 |
| Personal care products and services | $7.4M | $784 | 78 |
| Child care and other personal services | $3.2M | $336 | 58 |
| Memberships, classes and admissions | $5.2M | $550 | 56 |
| Medical and dental services | $9.3M | $985 | 76 |
| Pets | $7.2M | $759 | 84 |
| Clothing, shoes and related services | $15.5M | $1,647 | 80 |
| Vehicle insurance | $28.7M | $3,048 | 156 |
| Home repairs, maintenance and insurance | $24.1M | $2,557 | 85 |
| Lawn care, cleaning and other household services | $12.4M | $1,311 | 93 |
| Rent and homeowner costs | $128.6M | $13,650 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Macon County
- Population, 2025 estimate
- 27,663+9.5% since 2020
- Households
- 9,421
- Median age
- 39.4
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.3
- Land area
- 307 sq. mi.
- People per square mile
- 85
- Median household income
- $59,177+58.1% vs. 2015–2019, before inflation
- Average household income
- $77,361
- Median home value
- $225,700
- Jobs located here
- 5,612
- Daytime population
- 20,092Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Macon County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Macon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Macon County, TN growing?
Population estimates put Macon County at 27,663 people in 2025, up 9.5% since 2020, faster than the U.S. (+3.1%). It has 9,421 households. Median household income rose 58.1% from the 2015–2019 survey, before inflation.
How much do households in Macon County, TN spend?
Households in Macon County spend about $128.6M a year on rent and homeowner costs, $52.3M on groceries and $33.3M on gasoline and other fuels. Set against the U.S., households in Macon County spend the most on vehicle insurance (an index of 156, where 100 is the U.S. average) and the least on memberships, classes and admissions (56).
Which business types have the highest market scores in Macon County, TN?
The highest Groundwork market scores in Macon County are for insurance agencies (84), gas stations (82) and home repair companies (80). Macon County ranks #151 of 2,272 scored counties for insurance agencies.
How does Macon County, TN compare with the U.S.?
The median household income in Macon County is $59,177 a year, 27% below the U.S. median of $80,734. The population rose 9.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $225,700, against $332,700 for the U.S. For its number of households, Macon County has the most map listings, relative to the U.S., for pet businesses (84% above the U.S. rate) and the fewest for real estate businesses (70% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 26 of the 56 business types have a score in Macon County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Macon County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Macon County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Macon County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.