Groundwork

County profile · Tennessee

Davidson County, TN market data

Population, household spending and competition for 56 business types in Davidson County, each scored against other counties.

Population, 2025
745,904
+4.2% since 2020
Households
324,907
Median household income
$77,853
+28.9% vs. 2015–2019, before inflation
Median home value
$417,400
Jobs located here
594,502
Highest market score
81
Landscaping and lawn care, #63 of 1,493 scored counties

A site report maps the competitors on map listings around any address in Davidson County by name and distance, and the households and spending within reach. Or open the report at the center of Davidson County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 745,904 people live in Davidson County, in 324,907 households. Population estimates show Davidson County grew 4.2% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Davidson County is $77,853 a year, 4% below the U.S. median of $80,734. That rose 28.9% from the 2015–2019 survey, before inflation.

Set against the U.S., households in Davidson County spend the most on vehicle insurance (an index of 115, where 100 is the U.S. average) and the least on memberships, classes and admissions (83).

The highest Groundwork market scores in Davidson County are for landscaping and lawn care companies (81), HVAC and plumbing companies (78) and pet grooming and boarding businesses (76). Davidson County ranks #63 of 1,493 scored counties for landscaping and lawn care companies.

Davidson County is part of the Nashville-Davidson–Murfreesboro–Franklin metro area. For its number of households, Davidson County has the most map listings, relative to the U.S., for clothing and shoe stores (65% above the U.S. rate) and the fewest for collision repair and body shops (35% below the U.S. rate).

All 56 business types in Davidson County

Highest Groundwork market score first. Each score compares Davidson County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Davidson County, TN, highest Groundwork market score first, with its rank among counties, listings, listings per 10,000 households, spending per listing and official establishments
Business typeScoreRank among countiesListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Landscaping and lawn care81#63 of 1,4931484.6$3.4M116176
HVAC and plumbing78#82 of 1,7071775.4$5.6M117196
Pet grooming and boarding76#104 of 1,461892.7$3.5M13666
Pet businesses76#139 of 2,2002748.4$1.1M128166
Child care and preschools76#148 of 1,6111464.5$1.1M113120
Pet stores75#99 of 974501.5$6.2M13625
Veterinarians75#184 of 1,4851073.3$2.9M10675
Electricians72#138 of 1,160772.4$12.8M107173
Home inspectors71#49 of 415160.5Index only1229
Convenience stores71#412 of 2,2612858.8$7.1M9073
Home repair trades70#218 of 2,05739612.2$2.5M103422
Collision repair and body shops68#254 of 1,327652.0$4.2M13657
Gas stations67#482 of 2,3583059.4$2.8M118271
Grocery and convenience stores66#566 of 2,40261819.0$3.3M96219
Optometrists and eye care64#330 of 1,3021193.7$3.2M10239
Lawn, cleaning and pest control64#377 of 1,7713219.9$1.6M93427
Physical therapy63#375 of 1,4221645.0$2.3M9662
Roofing and gutters62#330 of 1,1771424.4$6.9M8253
Nail salons60#408 of 1,3281915.9$1.6M9636
Chiropractors60#463 of 1,4901524.7$2.5M10478
Grocery stores59#728 of 2,0702367.3$8.5M92146
Martial arts and dance studios58#441 of 1,3341334.1$2M9878
Car washes and detailing58#520 of 1,4511113.4$2.4M9739
Laundromats57#306 of 785511.6$12.6M10126
Funeral homes56#557 of 1,472511.6$590K8735
Pizza55#824 of 2,0902567.9$5M99824
Pest control54#302 of 699712.2$7.1M6946
Auto repair shops54#1,023 of 2,37863519.5$428K96222
Auto repair and car care54#1,044 of 2,4011,04232.1$261K97371
Dry cleaners53#233 of 507391.2$16.5M10539
Mortgage brokers and lenders53#388 of 8871253.8Index only10553
House cleaning50#427 of 8471023.1$4.9M77205
Insurance agencies50#1,121 of 2,27258317.9$1.3M100314
Bakeries and dessert shops49#968 of 1,88932810.1$3.9M95263
Fast food and sandwich shops49#1,178 of 2,22247014.5$2.7M90824
Hair salons47#1,339 of 2,33981425.1$375K87183
Oil change and quick lube44#306 of 479220.7$12.3M9030
Barbershops43#884 of 1,3562337.2$1.3M6924
Gyms43#1,160 of 1,7922598.0$1M78148
Tire shops42#981 of 1,5301484.6$1.8M7361
Real estate agents and brokers42#1,495 of 2,1761,30540.2Index only72265
Coffee shops and cafes41#1,357 of 2,06348815.0$2.6M71249
Gyms, studios and classes40#1,493 of 2,08851415.8$514K78226
Primary care and pediatrics39#1,180 of 1,6562497.7$1.5M85770
Spas and skin care39#1,294 of 1,76940912.6$746K8597
Dentists and orthodontists39#1,331 of 1,88641012.6$924K94297
Salons, barbers and spas39#1,790 of 2,3851,70852.6$179K84344
Real estate37#1,814 of 2,2291,59349.0Index only74673
Sit-down restaurants36#1,819 of 2,4052,92390.0$442K67811
Clothing and shoe stores35#1,584 of 2,08787126.8$740K58414
Clothing, shoes and laundry35#1,715 of 2,2101,14935.4$561K64479
Restaurants and cafes35#1,848 of 2,4054,890150.5$264K711,908
Property management33#745 of 9101474.5Index only63290
Doctors, dentists and clinics31#2,066 of 2,3943,17897.8$119K781,315
Yoga, Pilates and fitness studios30#699 of 7771223.8$2.2M53148
Urgent care and walk-in clinics28#284 of 325240.7$15.8M6469

Household spending in Davidson County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Davidson County, TN by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$271.6M$83687
Gasoline and other fuels$856.2M$2,635102
Food away from home$1.3B$3,97498
Groceries$2B$6,19498
Personal care products and services$305.3M$94094
Child care and other personal services$165.2M$50988
Memberships, classes and admissions$264.2M$81383
Medical and dental services$378.7M$1,16690
Pets$308M$948104
Clothing, shoes and related services$644.5M$1,98497
Vehicle insurance$729.3M$2,244115
Home repairs, maintenance and insurance$986.3M$3,036101
Lawn care, cleaning and other household services$503.3M$1,549110
Rent and homeowner costs$5.1B$15,72794

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Davidson County

Population, 2025 estimate
745,904+4.2% since 2020
Households
324,907
Median age
36.5
Homes lived in by their owners
53%
Vehicles per household
1.7
Land area
504 sq. mi.
People per square mile
1,421
Median household income
$77,853+28.9% vs. 2015–2019, before inflation
Average household income
$113,747
Median home value
$417,400
Jobs located here
594,502
Daytime population
954,372Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Davidson County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Davidson County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Davidson County is part of the Nashville-Davidson–Murfreesboro–Franklin, TN metro area.

Questions

How fast is Davidson County, TN growing?

Population estimates put Davidson County at 745,904 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 324,907 households. Against the 2015–2019 survey, median household income rose 28.9%, before inflation.

How much do households in Davidson County, TN spend?

Households in Davidson County spend about $5.1B a year on rent and homeowner costs, $2B on groceries and $1.3B on food away from home. Relative to the U.S., household spending in Davidson County runs highest on vehicle insurance (an index of 115, where 100 is the U.S. average) and lowest on memberships, classes and admissions (83).

Which business types have the highest market scores in Davidson County, TN?

Of the business types scored in Davidson County, landscaping and lawn care companies (81), HVAC and plumbing companies (78) and pet grooming and boarding businesses (76) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #63 of 1,493 scored counties.

How does Davidson County, TN compare with the U.S.?

Median household income in Davidson County is $77,853, 4% below the U.S. median of $80,734. The population rose 4.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $417,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for clothing and shoe stores (65% above the U.S. rate) and lowest for collision repair and body shops (35% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Davidson County, each ranked against other counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Davidson County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

All markets in Tennessee · Every U.S. market · How we measure

Screening a site or an acquisition in Davidson County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Davidson County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.