Metro area profile · Tennessee
Johnson City, TN metro area market data
Population, household spending and competition for 56 business types in the Johnson City metro area, each scored against other metro areas.
- Population, 2025
- 216,416
- +4.3% since 2020
- Households
- 88,979
- Median household income
- $57,762
- +30.0% vs. 2015–2019, before inflation
- Median home value
- $219,200
- Jobs located here
- 82,986
- Highest market score
- 81
- Insurance agencies, #31 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Johnson City metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Johnson City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 216,416 people live in the Johnson City metro area, in 88,979 households. Between 2020 and 2025, the population of the Johnson City metro area grew 4.3%, faster than the U.S. (+3.1%). The median household income in the Johnson City metro area is $57,762 a year, 28% below the U.S. median of $80,734. That rose 30.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Johnson City metro area spend the most on vehicle insurance (an index of 134, where 100 is the U.S. average) and the least on memberships, classes and admissions (59).
The highest Groundwork market scores in the Johnson City metro area are for insurance agencies (81), auto repair shops (74) and house cleaning businesses (72). The Johnson City metro area ranks #31 of 387 scored metro areas for insurance agencies.
The Johnson City metro area takes in 3 counties: Washington County, Carter County and Unicoi County. For its number of households, the Johnson City metro area has the most map listings, relative to the U.S., for landscaping and lawn care companies (31% above the U.S. rate) and the fewest for child care centers and preschools (41% below the U.S. rate).
All 56 business types in the Johnson City metro area
Highest Groundwork market score first. Each score compares the Johnson City metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 81 | #31 of 387 | 116 | 13.0 | $2M | 160 | 75 |
| Auto repair shops | 74 | #38 of 387 | 159 | 17.9 | $522K | 117 | 60 |
| House cleaning | 72 | #42 of 375 | 16 | 1.8 | $7.4M | 115 | 28 |
| Collision repair and body shops | 71 | #53 of 381 | 19 | 2.1 | $4.4M | 142 | 19 |
| Auto repair and car care | 69 | #63 of 387 | 290 | 32.6 | $286K | 107 | 94 |
| Electricians | 67 | #58 of 383 | 15 | 1.7 | $15.2M | 127 | 42 |
| Dry cleaners | 65 | #46 of 272 | 6 | 0.7 | $24.9M | 159 | 5 |
| Roofing and gutters | 65 | #76 of 381 | 26 | 2.9 | $8.8M | 104 | 4 |
| Child care and preschools | 65 | #85 of 387 | 30 | 3.4 | $1.1M | 108 | 21 |
| Convenience stores | 62 | #116 of 387 | 59 | 6.6 | $8.4M | 107 | 7 |
| Veterinarians | 61 | #108 of 384 | 25 | 2.8 | $2.8M | 102 | 18 |
| Oil change and quick lube | 60 | #95 of 290 | 6 | 0.7 | $13.8M | 101 | 6 |
| Property management | 60 | #97 of 374 | 18 | 2.0 | Index only | 123 | 28 |
| Gas stations | 60 | #128 of 387 | 107 | 12.0 | $2.5M | 107 | 94 |
| Home repair trades | 59 | #121 of 387 | 102 | 11.5 | $2.2M | 92 | 100 |
| Coffee shops and cafes | 59 | #122 of 387 | 70 | 7.9 | $4.2M | 113 | 32 |
| Tire shops | 59 | #142 of 386 | 27 | 3.0 | $3.1M | 123 | 15 |
| Laundromats | 56 | #138 of 364 | 9 | 1.0 | $16.6M | 133 | Under 3 |
| Dentists and orthodontists | 56 | #140 of 387 | 77 | 8.7 | $1.2M | 117 | 65 |
| Lawn, cleaning and pest control | 56 | #150 of 387 | 85 | 9.6 | $1.4M | 83 | 109 |
| Car washes and detailing | 56 | #158 of 387 | 35 | 3.9 | $2.4M | 94 | 13 |
| Pet stores | 55 | #155 of 382 | 15 | 1.7 | $4.6M | 102 | 6 |
| Real estate agents and brokers | 54 | #142 of 387 | 215 | 24.2 | Index only | 105 | 37 |
| Bakeries and dessert shops | 54 | #165 of 387 | 66 | 7.4 | $4.4M | 107 | 38 |
| Real estate | 52 | #166 of 387 | 288 | 32.4 | Index only | 98 | 84 |
| Doctors, dentists and clinics | 51 | #184 of 387 | 535 | 60.1 | $166K | 109 | 282 |
| Pet businesses | 51 | #187 of 387 | 86 | 9.7 | $805K | 92 | 45 |
| Grocery and convenience stores | 51 | #195 of 387 | 159 | 17.9 | $3.1M | 92 | 39 |
| Yoga, Pilates and fitness studios | 50 | #168 of 347 | 13 | 1.5 | $4M | 98 | 18 |
| Landscaping and lawn care | 50 | #189 of 385 | 56 | 6.3 | $2.1M | 72 | 68 |
| Pest control | 49 | #180 of 345 | 13 | 1.5 | $9.1M | 89 | 13 |
| HVAC and plumbing | 49 | #205 of 387 | 61 | 6.9 | $3.7M | 79 | 54 |
| Optometrists and eye care | 49 | #209 of 386 | 25 | 2.8 | $3.5M | 113 | 16 |
| Restaurants and cafes | 47 | #211 of 387 | 804 | 90.4 | $365K | 98 | 368 |
| Clothing, shoes and laundry | 47 | #226 of 387 | 166 | 18.7 | $902K | 102 | 72 |
| Chiropractors | 46 | #215 of 386 | 38 | 4.3 | $2.3M | 98 | 23 |
| Nail salons | 44 | #250 of 387 | 51 | 5.7 | $1.4M | 83 | 9 |
| Funeral homes | 43 | #225 of 377 | 22 | 2.5 | $596K | 88 | 19 |
| Physical therapy | 43 | #243 of 386 | 53 | 6.0 | $1.7M | 70 | 18 |
| Clothing and shoe stores | 42 | #252 of 387 | 125 | 14.0 | $1.2M | 94 | 67 |
| Salons, barbers and spas | 42 | #280 of 387 | 386 | 43.4 | $183K | 86 | 71 |
| Barbershops | 41 | #270 of 387 | 39 | 4.4 | $1.8M | 96 | Under 3 |
| Hair salons | 41 | #287 of 387 | 195 | 21.9 | $362K | 84 | 37 |
| Gyms | 40 | #288 of 387 | 62 | 7.0 | $834K | 64 | 18 |
| Sit-down restaurants | 39 | #281 of 387 | 459 | 51.6 | $640K | 96 | 156 |
| Primary care and pediatrics | 38 | #283 of 387 | 52 | 5.8 | $1.7M | 96 | 153 |
| Pet grooming and boarding | 38 | #286 of 386 | 34 | 3.8 | $2M | 80 | 21 |
| Pizza | 38 | #289 of 387 | 72 | 8.1 | $4.1M | 80 | 178 |
| Grocery stores | 36 | #291 of 387 | 68 | 7.6 | $7.3M | 79 | 32 |
| Spas and skin care | 36 | #326 of 387 | 95 | 10.7 | $743K | 85 | 18 |
| Fast food and sandwich shops | 35 | #287 of 387 | 130 | 14.6 | $2.3M | 74 | 178 |
| Home inspectors | 34 | #190 of 243 | 7 | 0.8 | Index only | 67 | Under 3 |
| Mortgage brokers and lenders | 34 | #328 of 373 | 48 | 5.4 | Index only | 65 | 12 |
| Gyms, studios and classes | 34 | #332 of 387 | 116 | 13.0 | $446K | 67 | 38 |
| Urgent care and walk-in clinics | 29 | #173 of 197 | 8 | 0.9 | $11.1M | 45 | 7 |
| Martial arts and dance studios | 29 | #358 of 387 | 41 | 4.6 | $1.3M | 62 | 20 |
Household spending in the Johnson City metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $83M | $933 | 97 |
| Gasoline and other fuels | $272.3M | $3,061 | 118 |
| Food away from home | $293.6M | $3,300 | 81 |
| Groceries | $496.2M | $5,576 | 88 |
| Personal care products and services | $70.6M | $793 | 79 |
| Child care and other personal services | $32.3M | $363 | 63 |
| Memberships, classes and admissions | $51.7M | $581 | 59 |
| Medical and dental services | $88.7M | $997 | 77 |
| Pets | $69.2M | $778 | 86 |
| Clothing, shoes and related services | $149.7M | $1,682 | 82 |
| Vehicle insurance | $233.4M | $2,623 | 134 |
| Home repairs, maintenance and insurance | $228.3M | $2,565 | 85 |
| Lawn care, cleaning and other household services | $117.9M | $1,325 | 94 |
| Rent and homeowner costs | $1.2B | $13,770 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Johnson City metro area
- Population, 2025 estimate
- 216,416+4.3% since 2020
- Households
- 88,979
- Median age
- 42.7
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.0
- Land area
- 854 sq. mi.
- People per square mile
- 247
- Median household income
- $57,762+30.0% vs. 2015–2019, before inflation
- Average household income
- $79,488
- Median home value
- $219,200
- Jobs located here
- 82,986
- Daytime population
- 208,127Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Johnson City metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Johnson City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Johnson City metro area 3
- Washington County, TN136,261 people
- Carter County, TN56,712 people
- Unicoi County, TN17,756 people
Other markets based in Tennessee 12
- Nashville-Davidson–Murfreesboro–Franklin, TN metro area2,079,596 people
- Memphis, TN-MS-AR metro area1,341,924 people
- Knoxville, TN metro area932,241 people
- Chattanooga, TN-GA metro area575,812 people
- Clarksville, TN-KY metro area334,564 people
- Kingsport-Bristol, TN-VA metro area310,842 people
- Jackson, TN metro area181,719 people
- Cleveland, TN metro area128,963 people
- Morristown, TN metro area122,533 people
- Cookeville, TN area145,812 people
- Sevierville, TN area99,652 people
- Greeneville, TN area71,628 people
Questions
How fast is the Johnson City, TN metro area growing?
Population estimates put the Johnson City metro area at 216,416 people in 2025, up 4.3% since 2020, faster than the U.S. (+3.1%). It has 88,979 households. Against the 2015–2019 survey, median household income rose 30.0%, before inflation.
How much do households in the Johnson City, TN metro area spend?
Households in the Johnson City metro area spend about $1.2B a year on rent and homeowner costs, $496.2M on groceries and $293.6M on food away from home. Relative to the U.S., household spending in the Johnson City metro area runs highest on vehicle insurance (an index of 134, where 100 is the U.S. average) and lowest on memberships, classes and admissions (59).
Which business types have the highest market scores in the Johnson City, TN metro area?
Of the business types scored in the Johnson City metro area, insurance agencies (81), auto repair shops (74) and house cleaning businesses (72) have the highest Groundwork market scores. For insurance agencies, that ranks #31 of 387 scored metro areas.
How does the Johnson City, TN metro area compare with the U.S.?
Median household income in the Johnson City metro area is $57,762, 28% below the U.S. median of $80,734. The population rose 4.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $219,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for landscaping and lawn care companies (31% above the U.S. rate) and lowest for child care centers and preschools (41% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Johnson City metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Johnson City metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Johnson City metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Johnson City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.