Small-town market profile · Tennessee
Greeneville, TN area market data
Population, household spending and competition for 56 business types in the Greeneville area, each scored against other small-town markets.
- Population, 2025
- 73,831
- +5.0% since 2020
- Households
- 28,400
- Median household income
- $56,194
- +31.9% vs. 2015–2019, before inflation
- Median home value
- $207,500
- Jobs located here
- 24,988
- Highest market score
- 87
- Insurance agencies, #25 of 537 scored small-town markets
A site report maps the competitors on map listings around any address in the Greeneville area by name and distance, and the households and spending within reach. Or open the report at the center of the Greeneville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 73,831 people live in the Greeneville area, in 28,400 households. Between 2020 and 2025, the population of the Greeneville area grew 5.0%, faster than the U.S. (+3.1%). The median household income in the Greeneville area is $56,194 a year, 30% below the U.S. median of $80,734. That rose 31.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Greeneville area spend the most on vehicle insurance (an index of 140, where 100 is the U.S. average) and the least on memberships, classes and admissions (54).
The highest Groundwork market scores in the Greeneville area are for insurance agencies (87), landscaping and lawn care companies (77) and chiropractors (76). The Greeneville area ranks #25 of 537 scored small-town markets for insurance agencies.
The Greeneville area is made up of one county, Greene County. For its number of households, the Greeneville area has the most map listings, relative to the U.S., for gas stations (2.4 times the U.S. rate) and the fewest for dentists and orthodontists (57% below the U.S. rate).
All 56 business types in the Greeneville area
Highest Groundwork market score first. Each score compares the Greeneville area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 87 | #25 of 537 | 34 | 12.0 | $2.3M | 182 | 20 |
| Landscaping and lawn care | 77 | #32 of 399 | 11 | 3.9 | $3.3M | 113 | 15 |
| Chiropractors | 76 | #18 of 426 | 7 | 2.5 | $3.9M | 164 | 4 |
| House cleaning | 74 | #13 of 142 | 6 | 2.1 | $6.1M | 95 | 8 |
| Roofing and gutters | 74 | #27 of 288 | 5 | 1.8 | $14.1M | 167 | Under 3 |
| Child care and preschools | 74 | #48 of 454 | 8 | 2.8 | $1.2M | 118 | 9 |
| Gyms | 73 | #32 of 506 | 11 | 3.9 | $1.4M | 106 | 3 |
| Bakeries and dessert shops | 73 | #37 of 507 | 13 | 4.6 | $6.9M | 167 | 9 |
| Collision repair and body shops | 73 | #47 of 387 | 8 | 2.8 | $3.4M | 111 | 6 |
| Auto repair shops | 72 | #61 of 538 | 59 | 20.8 | $465K | 105 | 20 |
| Dentists and orthodontists | 71 | #73 of 526 | 16 | 5.6 | $1.7M | 174 | 11 |
| Tire shops | 71 | #74 of 431 | 11 | 3.9 | $2.5M | 100 | 4 |
| Mortgage brokers and lenders | 70 | #21 of 177 | 5 | 1.8 | Index only | 195 | Under 3 |
| Home repair trades | 69 | #60 of 526 | 30 | 10.6 | $2.3M | 97 | 21 |
| Auto repair and car care | 69 | #94 of 538 | 105 | 37.0 | $261K | 97 | 34 |
| Gyms, studios and classes | 68 | #66 of 535 | 19 | 6.7 | $800K | 121 | 6 |
| Coffee shops and cafes | 67 | #79 of 529 | 19 | 6.7 | $4.7M | 128 | 9 |
| Lawn, cleaning and pest control | 67 | #86 of 481 | 21 | 7.4 | $1.7M | 103 | 30 |
| Nail salons | 66 | #89 of 387 | 8 | 2.8 | $2.7M | 163 | 4 |
| Sit-down restaurants | 64 | #119 of 538 | 112 | 39.4 | $804K | 121 | 44 |
| Restaurants and cafes | 64 | #131 of 538 | 211 | 74.3 | $427K | 115 | 112 |
| Doctors, dentists and clinics | 64 | #138 of 538 | 122 | 43.0 | $225K | 147 | 60 |
| Laundromats | 63 | #40 of 150 | 5 | 1.8 | $9.2M | 74 | Under 3 |
| Martial arts and dance studios | 61 | #112 of 378 | 8 | 2.8 | $1.9M | 94 | 3 |
| Physical therapy | 60 | #132 of 400 | 10 | 3.5 | $2.7M | 114 | 7 |
| Clothing and shoe stores | 60 | #181 of 536 | 30 | 10.6 | $1.5M | 121 | 14 |
| Optometrists and eye care | 58 | #139 of 400 | 9 | 3.2 | $3M | 97 | 5 |
| Clothing, shoes and laundry | 58 | #206 of 536 | 45 | 15.8 | $1M | 116 | 14 |
| Salons, barbers and spas | 56 | #206 of 538 | 99 | 34.9 | $220K | 103 | 11 |
| HVAC and plumbing | 55 | #186 of 476 | 22 | 7.7 | $3.2M | 67 | 15 |
| Hair salons | 55 | #215 of 538 | 50 | 17.6 | $435K | 101 | Under 3 |
| Real estate | 54 | #218 of 536 | 67 | 23.6 | Index only | 131 | 20 |
| Convenience stores | 53 | #256 of 529 | 29 | 10.2 | $5.4M | 68 | Under 3 |
| Grocery and convenience stores | 52 | #272 of 538 | 66 | 23.2 | $2.4M | 69 | 17 |
| Real estate agents and brokers | 51 | #252 of 533 | 61 | 21.5 | Index only | 115 | 11 |
| Primary care and pediatrics | 50 | #236 of 458 | 16 | 5.6 | $1.7M | 96 | 33 |
| Spas and skin care | 48 | #276 of 504 | 25 | 8.8 | $871K | 99 | 4 |
| Grocery stores | 48 | #285 of 506 | 19 | 6.7 | $8.2M | 88 | 15 |
| Gas stations | 45 | #330 of 536 | 75 | 26.4 | $1.2M | 51 | 52 |
| Pet grooming and boarding | 43 | #253 of 387 | 16 | 5.6 | $1.3M | 52 | 6 |
| Pizza | 42 | #332 of 520 | 25 | 8.8 | $3.6M | 71 | 58 |
| Car washes and detailing | 38 | #321 of 441 | 18 | 6.3 | $1.5M | 60 | 7 |
| Barbershops | 37 | #276 of 377 | 16 | 5.6 | $1.4M | 72 | Under 3 |
| Veterinarians | 36 | #303 of 398 | 17 | 6.0 | $1.2M | 46 | 10 |
| Pet businesses | 36 | #426 of 527 | 49 | 17.3 | $432K | 49 | 16 |
| Fast food and sandwich shops | 31 | #445 of 537 | 52 | 18.3 | $1.7M | 57 | 58 |
| Funeral homes | Not scored | Not scored | 4 | 1.4 | $1.2M | 175 | 3 |
| Oil change and quick lube | Not scored | Not scored | 4 | 1.4 | $6.9M | 50 | 3 |
| Pest control | Not scored | Not scored | 4 | 1.4 | $9.1M | 89 | 7 |
| Pet stores | Not scored | Not scored | 4 | 1.4 | $5.3M | 117 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 1.1 | $23.5M | 196 | 6 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.7 | $13.7M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.4 | $46M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.4 | Index only | Too few | 7 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in the Greeneville area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $27.4M | $965 | 101 |
| Gasoline and other fuels | $90.5M | $3,187 | 123 |
| Food away from home | $90M | $3,169 | 78 |
| Groceries | $155.3M | $5,469 | 87 |
| Personal care products and services | $21.8M | $767 | 76 |
| Child care and other personal services | $9.4M | $332 | 57 |
| Memberships, classes and admissions | $15.2M | $535 | 54 |
| Medical and dental services | $27.4M | $965 | 75 |
| Pets | $21.2M | $746 | 82 |
| Clothing, shoes and related services | $46M | $1,621 | 79 |
| Vehicle insurance | $77.8M | $2,738 | 140 |
| Home repairs, maintenance and insurance | $70.5M | $2,482 | 82 |
| Lawn care, cleaning and other household services | $36.4M | $1,283 | 91 |
| Rent and homeowner costs | $381.2M | $13,421 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Greeneville area
- Population, 2025 estimate
- 73,831+5.0% since 2020
- Households
- 28,400
- Median age
- 44.3
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.1
- Land area
- 622 sq. mi.
- People per square mile
- 115
- Median household income
- $56,194+31.9% vs. 2015–2019, before inflation
- Average household income
- $76,662
- Median home value
- $207,500
- Jobs located here
- 24,988
- Daytime population
- 68,418Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Greeneville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Greeneville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Greeneville area 1
- Greene County, TN71,628 people
Other markets based in Tennessee 12
- Nashville-Davidson–Murfreesboro–Franklin, TN metro area2,079,596 people
- Memphis, TN-MS-AR metro area1,341,924 people
- Knoxville, TN metro area932,241 people
- Chattanooga, TN-GA metro area575,812 people
- Clarksville, TN-KY metro area334,564 people
- Kingsport-Bristol, TN-VA metro area310,842 people
- Johnson City, TN metro area210,729 people
- Jackson, TN metro area181,719 people
- Cleveland, TN metro area128,963 people
- Morristown, TN metro area122,533 people
- Cookeville, TN area145,812 people
- Sevierville, TN area99,652 people
Questions
How fast is the Greeneville, TN area growing?
Population estimates put the Greeneville area at 73,831 people in 2025, up 5.0% since 2020, faster than the U.S. (+3.1%). It has 28,400 households. Against the 2015–2019 survey, median household income rose 31.9%, before inflation.
How much do households in the Greeneville, TN area spend?
Households in the Greeneville area spend about $381.2M a year on rent and homeowner costs, $155.3M on groceries and $90.5M on gasoline and other fuels. Relative to the U.S., household spending in the Greeneville area runs highest on vehicle insurance (an index of 140, where 100 is the U.S. average) and lowest on memberships, classes and admissions (54).
Which business types have the highest market scores in the Greeneville, TN area?
Of the business types scored in the Greeneville area, insurance agencies (87), landscaping and lawn care companies (77) and chiropractors (76) have the highest Groundwork market scores. For insurance agencies, that ranks #25 of 537 scored small-town markets.
How does the Greeneville, TN area compare with the U.S.?
Median household income in the Greeneville area is $56,194, 30% below the U.S. median of $80,734. The population rose 5.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $207,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.4 times the U.S. rate) and lowest for dentists and orthodontists (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 46 of the 56 business types have a score in the Greeneville area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Greeneville area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Greeneville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Greeneville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.