Small-town market profile · Tennessee
Cookeville, TN area market data
How the Cookeville area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 152,477
- +7.6% since 2020
- Households
- 58,693
- Median household income
- $55,380
- Median home value
- $237,000
- Jobs located here
- 55,382
- Highest market score
- 85
- Insurance agencies, #34 of 537 scored small-town markets
A site report maps the competitors on map listings around any address in the Cookeville area by name and distance, and the households and spending within reach. Or open the report at the center of the Cookeville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Cookeville area has an estimated 152,477 people and 58,693 households. Between 2020 and 2025, the population of the Cookeville area grew 7.6%, faster than the U.S. (+3.1%). Median household income in the Cookeville area is $55,380, 31% below the U.S. median of $80,734.
Relative to the U.S., household spending in the Cookeville area runs highest on vehicle insurance (an index of 139, where 100 is the U.S. average) and lowest on memberships, classes and admissions (57).
Of the business types scored in the Cookeville area, insurance agencies (85), house cleaning businesses (83) and laundromats (81) have the highest Groundwork market scores. For insurance agencies, that ranks #34 of 537 scored small-town markets.
The Cookeville area takes in 4 counties: Putnam County, White County, Overton County and Jackson County. Against the U.S., map listings per household run highest for funeral homes (86% above the U.S. rate) and lowest for collision repair and body shops (39% below the U.S. rate).
All 56 business types in the Cookeville area
Highest Groundwork market score first. Each score compares the Cookeville area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 85 | #34 of 537 | 76 | 12.9 | $2.1M | 168 | 46 |
| House cleaning | 83 | #6 of 142 | 8 | 1.4 | $9.5M | 149 | 19 |
| Laundromats | 81 | #6 of 150 | 7 | 1.2 | $13.8M | 110 | 4 |
| Veterinarians | 80 | #16 of 398 | 14 | 2.4 | $3.2M | 117 | 13 |
| Collision repair and body shops | 78 | #25 of 387 | 11 | 1.9 | $5.1M | 167 | 15 |
| Tire shops | 78 | #31 of 431 | 20 | 3.4 | $2.8M | 113 | 7 |
| Pest control | 76 | #8 of 85 | 10 | 1.7 | $7.6M | 75 | 8 |
| Electricians | 75 | #11 of 295 | 13 | 2.2 | $11.3M | 94 | 22 |
| Car washes and detailing | 75 | #46 of 441 | 22 | 3.7 | $2.6M | 102 | 6 |
| Landscaping and lawn care | 72 | #52 of 399 | 27 | 4.6 | $2.8M | 97 | 42 |
| Yoga, Pilates and fitness studios | 69 | #7 of 112 | 5 | 0.9 | $6.6M | 162 | 15 |
| Chiropractors | 69 | #59 of 426 | 21 | 3.6 | $2.7M | 114 | 10 |
| Gas stations | 69 | #85 of 536 | 94 | 16.0 | $2M | 83 | 83 |
| Pet stores | 67 | #46 of 220 | 16 | 2.7 | $2.8M | 61 | 4 |
| Lawn, cleaning and pest control | 67 | #87 of 481 | 45 | 7.7 | $1.7M | 101 | 69 |
| Mortgage brokers and lenders | 66 | #28 of 177 | 17 | 2.9 | Index only | 120 | 5 |
| Auto repair and car care | 65 | #126 of 538 | 228 | 38.8 | $248K | 92 | 78 |
| Auto repair shops | 64 | #124 of 538 | 131 | 22.3 | $432K | 97 | 58 |
| Property management | 63 | #43 of 180 | 14 | 2.4 | Index only | 102 | 16 |
| Optometrists and eye care | 59 | #128 of 400 | 18 | 3.1 | $3.2M | 102 | 12 |
| Roofing and gutters | 58 | #99 of 288 | 24 | 4.1 | $6.1M | 73 | 8 |
| Convenience stores | 58 | #206 of 529 | 62 | 10.6 | $5.2M | 66 | 13 |
| HVAC and plumbing | 57 | #160 of 476 | 38 | 6.5 | $3.9M | 82 | 46 |
| Home repair trades | 57 | #180 of 526 | 75 | 12.8 | $2M | 81 | 76 |
| Pizza | 56 | #191 of 520 | 44 | 7.5 | $4.3M | 85 | 110 |
| Martial arts and dance studios | 55 | #153 of 378 | 24 | 4.1 | $1.4M | 68 | 3 |
| Real estate agents and brokers | 55 | #194 of 533 | 126 | 21.5 | Index only | 116 | 20 |
| Funeral homes | 54 | #156 of 365 | 23 | 3.9 | $347K | 51 | 11 |
| Child care and preschools | 54 | #202 of 454 | 32 | 5.5 | $640K | 64 | 29 |
| Physical therapy | 53 | #188 of 400 | 30 | 5.1 | $1.9M | 80 | 13 |
| Sit-down restaurants | 52 | #250 of 538 | 299 | 50.9 | $633K | 95 | 96 |
| Clothing and shoe stores | 51 | #269 of 536 | 94 | 16.0 | $1M | 81 | 30 |
| Restaurants and cafes | 50 | #262 of 538 | 547 | 93.2 | $346K | 93 | 253 |
| Clothing, shoes and laundry | 50 | #269 of 536 | 122 | 20.8 | $793K | 90 | 39 |
| Real estate | 50 | #272 of 536 | 162 | 27.6 | Index only | 113 | 47 |
| Grocery and convenience stores | 49 | #291 of 538 | 135 | 23.0 | $2.4M | 71 | 43 |
| Pet businesses | 49 | #295 of 527 | 81 | 13.8 | $549K | 62 | 29 |
| Pet grooming and boarding | 48 | #215 of 387 | 32 | 5.5 | $1.4M | 55 | 12 |
| Coffee shops and cafes | 48 | #286 of 529 | 51 | 8.7 | $3.7M | 100 | 41 |
| Fast food and sandwich shops | 48 | #294 of 537 | 84 | 14.3 | $2.3M | 74 | 110 |
| Grocery stores | 46 | #307 of 506 | 45 | 7.7 | $7.2M | 77 | 30 |
| Gyms, studios and classes | 46 | #329 of 535 | 66 | 11.2 | $498K | 75 | 18 |
| Gyms | 45 | #312 of 506 | 37 | 6.3 | $888K | 68 | 15 |
| Dentists and orthodontists | 44 | #321 of 526 | 59 | 10.1 | $974K | 99 | 39 |
| Barbershops | 43 | #237 of 377 | 30 | 5.1 | $1.5M | 81 | Under 3 |
| Spas and skin care | 43 | #340 of 504 | 63 | 10.7 | $724K | 83 | 9 |
| Bakeries and dessert shops | 42 | #332 of 507 | 50 | 8.5 | $3.8M | 91 | 41 |
| Nail salons | 40 | #269 of 387 | 35 | 6.0 | $1.3M | 78 | Under 3 |
| Doctors, dentists and clinics | 39 | #379 of 538 | 420 | 71.6 | $137K | 90 | 172 |
| Hair salons | 38 | #409 of 538 | 154 | 26.2 | $296K | 69 | 23 |
| Salons, barbers and spas | 37 | #425 of 538 | 284 | 48.4 | $161K | 76 | 36 |
| Primary care and pediatrics | 36 | #343 of 458 | 49 | 8.3 | $1.2M | 66 | 95 |
| Home inspectors | Not scored | Not scored | 5 | 0.9 | Index only | 61 | 3 |
| Oil change and quick lube | Not scored | Not scored | 5 | 0.9 | $11.3M | 82 | 6 |
| Dry cleaners | Not scored | Not scored | 3 | 0.5 | $32.2M | 206 | 5 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.5 | $19.2M | 78 | 3 |
Household spending in the Cookeville area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $56.6M | $964 | 101 |
| Gasoline and other fuels | $186.1M | $3,171 | 122 |
| Food away from home | $189.4M | $3,227 | 79 |
| Groceries | $323.1M | $5,505 | 87 |
| Personal care products and services | $45.6M | $777 | 77 |
| Child care and other personal services | $20.5M | $349 | 60 |
| Memberships, classes and admissions | $32.9M | $560 | 57 |
| Medical and dental services | $57.5M | $979 | 76 |
| Pets | $44.5M | $757 | 83 |
| Clothing, shoes and related services | $96.7M | $1,648 | 80 |
| Vehicle insurance | $159.8M | $2,723 | 139 |
| Home repairs, maintenance and insurance | $147.4M | $2,511 | 83 |
| Lawn care, cleaning and other household services | $76.3M | $1,300 | 92 |
| Rent and homeowner costs | $795.9M | $13,560 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Cookeville area
- Population, 2025 estimate
- 152,477+7.6% since 2020
- Households
- 58,693
- Median age
- 40.6
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.1
- Land area
- 1,520 sq. mi.
- People per square mile
- 96
- Median household income
- $55,380
- Average household income
- $75,930
- Median home value
- $237,000
- Jobs located here
- 55,382
- Daytime population
- 142,620Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Cookeville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Cookeville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Cookeville area 4
- Putnam County, TN82,558 people
- White County, TN28,160 people
- Overton County, TN23,065 people
- Jackson County, TN12,029 people
Other markets based in Tennessee 12
- Nashville-Davidson–Murfreesboro–Franklin, TN metro area2,079,596 people
- Memphis, TN-MS-AR metro area1,341,924 people
- Knoxville, TN metro area932,241 people
- Chattanooga, TN-GA metro area575,812 people
- Clarksville, TN-KY metro area334,564 people
- Kingsport-Bristol, TN-VA metro area310,842 people
- Johnson City, TN metro area210,729 people
- Jackson, TN metro area181,719 people
- Cleveland, TN metro area128,963 people
- Morristown, TN metro area122,533 people
- Sevierville, TN area99,652 people
- Greeneville, TN area71,628 people
Questions
How fast is the Cookeville, TN area growing?
Population estimates put the Cookeville area at 152,477 people in 2025, up 7.6% since 2020, faster than the U.S. (+3.1%). It has 58,693 households.
How much do households in the Cookeville, TN area spend?
Households in the Cookeville area spend about $795.9M a year on rent and homeowner costs, $323.1M on groceries and $189.4M on food away from home. Set against the U.S., households in the Cookeville area spend the most on vehicle insurance (an index of 139, where 100 is the U.S. average) and the least on memberships, classes and admissions (57).
Which business types have the highest market scores in the Cookeville, TN area?
The highest Groundwork market scores in the Cookeville area are for insurance agencies (85), house cleaning businesses (83) and laundromats (81). The Cookeville area ranks #34 of 537 scored small-town markets for insurance agencies.
How does the Cookeville, TN area compare with the U.S.?
The median household income in the Cookeville area is $55,380 a year, 31% below the U.S. median of $80,734. The population rose 7.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $237,000, against $332,700 for the U.S. For its number of households, the Cookeville area has the most map listings, relative to the U.S., for funeral homes (86% above the U.S. rate) and the fewest for collision repair and body shops (39% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in the Cookeville area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Cookeville area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Tennessee · Every U.S. market · How we measure
Screening a site or an acquisition in the Cookeville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Cookeville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.