County profile · Tennessee
Robertson County, TN market data
Population, household spending and competition for 56 business types in Robertson County, each scored against other counties.
- Population, 2025
- 80,175
- +9.9% since 2020
- Households
- 28,255
- Median household income
- $83,047
- +31.2% vs. 2015–2019, before inflation
- Median home value
- $335,000
- Jobs located here
- 24,047
- Highest market score
- 89
- Pet businesses, #9 of 2,200 scored counties
A site report maps the competitors on map listings around any address in Robertson County by name and distance, and the households and spending within reach. Or open the report at the center of Robertson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 80,175 people live in Robertson County, in 28,255 households. Between 2020 and 2025, the population of Robertson County grew 9.9%, faster than the U.S. (+3.1%). The median household income in Robertson County is $83,047 a year, 3% above the U.S. median of $80,734. That rose 31.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Robertson County spend the most on vehicle insurance (an index of 152, where 100 is the U.S. average) and the least on memberships, classes and admissions (75).
The highest Groundwork market scores in Robertson County are for pet businesses (89); insurance agencies (89); and clothing, shoe and laundry businesses (84). Robertson County ranks #9 of 2,200 scored counties for pet businesses.
Robertson County is part of the Nashville-Davidson–Murfreesboro–Franklin metro area. For its number of households, Robertson County has the most map listings, relative to the U.S., for roofing and gutter companies (86% above the U.S. rate) and the fewest for clothing, shoe and laundry businesses (52% below the U.S. rate).
All 56 business types in Robertson County
Highest Groundwork market score first. Each score compares Robertson County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet businesses | 89 | #9 of 2,200 | 26 | 9.2 | $994K | 113 | 3 |
| Insurance agencies | 89 | #71 of 2,272 | 30 | 10.6 | $2.8M | 223 | 20 |
| Clothing, shoes and laundry | 84 | #86 of 2,210 | 32 | 11.3 | $1.7M | 190 | 6 |
| Clothing and shoe stores | 81 | #147 of 2,087 | 26 | 9.2 | $2.1M | 162 | 6 |
| Pet grooming and boarding | 79 | #79 of 1,461 | 10 | 3.5 | $2.6M | 102 | Under 3 |
| Mortgage brokers and lenders | 78 | #44 of 887 | 5 | 1.8 | Index only | 223 | Under 3 |
| Bakeries and dessert shops | 78 | #109 of 1,889 | 16 | 5.7 | $6.8M | 165 | 14 |
| Coffee shops and cafes | 78 | #134 of 2,063 | 17 | 6.0 | $6.4M | 173 | 14 |
| Chiropractors | 76 | #114 of 1,490 | 8 | 2.8 | $4M | 168 | 6 |
| Lawn, cleaning and pest control | 76 | #118 of 1,771 | 19 | 6.7 | $2.2M | 133 | 42 |
| Landscaping and lawn care | 76 | #124 of 1,493 | 12 | 4.2 | $3.5M | 120 | 27 |
| Tire shops | 76 | #156 of 1,530 | 11 | 3.9 | $2.8M | 111 | Under 3 |
| Physical therapy | 75 | #141 of 1,422 | 10 | 3.5 | $3.2M | 134 | 6 |
| Gyms, studios and classes | 75 | #142 of 2,088 | 28 | 9.9 | $743K | 112 | 5 |
| Hair salons | 75 | #157 of 2,339 | 44 | 15.6 | $590K | 137 | 11 |
| Gyms | 74 | #152 of 1,792 | 15 | 5.3 | $1.4M | 107 | 5 |
| Auto repair and car care | 74 | #260 of 2,401 | 105 | 37.2 | $291K | 108 | 33 |
| Auto repair shops | 73 | #276 of 2,378 | 63 | 22.3 | $485K | 109 | 23 |
| Property management | 72 | #118 of 910 | 5 | 1.8 | Index only | 156 | 10 |
| Barbershops | 72 | #186 of 1,356 | 10 | 3.5 | $2.6M | 138 | Under 3 |
| Pizza | 72 | #249 of 2,090 | 17 | 6.0 | $6.4M | 126 | 57 |
| Real estate agents and brokers | 71 | #193 of 2,176 | 49 | 17.3 | Index only | 163 | 13 |
| Gas stations | 69 | #441 of 2,358 | 43 | 15.2 | $2.3M | 96 | 40 |
| Nail salons | 68 | #197 of 1,328 | 14 | 5.0 | $1.9M | 111 | 3 |
| Spas and skin care | 68 | #266 of 1,769 | 16 | 5.7 | $1.6M | 185 | 7 |
| Salons, barbers and spas | 68 | #347 of 2,385 | 85 | 30.1 | $305K | 143 | 21 |
| Restaurants and cafes | 68 | #457 of 2,405 | 247 | 87.4 | $442K | 119 | 117 |
| Convenience stores | 68 | #504 of 2,261 | 29 | 10.3 | $6M | 76 | 7 |
| Real estate | 67 | #317 of 2,229 | 62 | 21.9 | Index only | 162 | 27 |
| Child care and preschools | 66 | #379 of 1,611 | 17 | 6.0 | $749K | 75 | 10 |
| Martial arts and dance studios | 65 | #262 of 1,334 | 10 | 3.5 | $2.1M | 103 | Under 3 |
| Primary care and pediatrics | 65 | #373 of 1,656 | 14 | 5.0 | $2.3M | 129 | 33 |
| Dentists and orthodontists | 65 | #411 of 1,886 | 21 | 7.4 | $1.5M | 155 | 20 |
| Doctors, dentists and clinics | 65 | #540 of 2,394 | 118 | 41.8 | $272K | 178 | 69 |
| Car washes and detailing | 64 | #361 of 1,451 | 10 | 3.5 | $3.1M | 121 | 8 |
| Sit-down restaurants | 64 | #587 of 2,405 | 151 | 53.4 | $723K | 109 | 46 |
| Grocery and convenience stores | 64 | #647 of 2,402 | 64 | 22.7 | $2.7M | 80 | 19 |
| Pet stores | 63 | #278 of 974 | 7 | 2.5 | $3.7M | 82 | Under 3 |
| Pest control | 62 | #200 of 699 | 5 | 1.8 | $8.5M | 83 | 4 |
| Collision repair and body shops | 59 | #459 of 1,327 | 10 | 3.5 | $3.1M | 99 | 10 |
| Grocery stores | 56 | #824 of 2,070 | 27 | 9.6 | $6.4M | 69 | 12 |
| Fast food and sandwich shops | 55 | #962 of 2,222 | 44 | 15.6 | $2.5M | 81 | 57 |
| HVAC and plumbing | 52 | #801 of 1,707 | 25 | 8.8 | $3.3M | 70 | 26 |
| Electricians | 49 | #627 of 1,160 | 11 | 3.9 | $7.5M | 63 | 23 |
| Home repair trades | 44 | #1,344 of 2,057 | 55 | 19.5 | $1.5M | 62 | 59 |
| Funeral homes | 40 | #983 of 1,472 | 10 | 3.5 | $350K | 52 | 7 |
| Roofing and gutters | 39 | #849 of 1,177 | 19 | 6.7 | $4.4M | 51 | 10 |
| Veterinarians | Not scored | Not scored | 4 | 1.4 | $6.5M | 237 | 3 |
| Home inspectors | Not scored | Not scored | 3 | 1.1 | Index only | 55 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 1.1 | $10.7M | 44 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 1.1 | $6.9M | 171 | 5 |
| House cleaning | Not scored | Not scored | 2 | 0.7 | $21.2M | Too few | 11 |
| Laundromats | Not scored | Not scored | 2 | 0.7 | $26.8M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.7 | $15.3M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 0.7 | $16.1M | Too few | 4 |
| Dry cleaners | Not scored | Not scored | 1 | 0.4 | $53.6M | Too few | Under 3 |
Household spending in Robertson County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $30.5M | $1,081 | 113 |
| Gasoline and other fuels | $98M | $3,468 | 134 |
| Food away from home | $109.1M | $3,862 | 95 |
| Groceries | $173.8M | $6,151 | 97 |
| Personal care products and services | $25.9M | $918 | 91 |
| Child care and other personal services | $12.7M | $451 | 78 |
| Memberships, classes and admissions | $20.8M | $736 | 75 |
| Medical and dental services | $32.1M | $1,137 | 88 |
| Pets | $25.8M | $914 | 101 |
| Clothing, shoes and related services | $53.6M | $1,896 | 92 |
| Vehicle insurance | $84M | $2,972 | 152 |
| Home repairs, maintenance and insurance | $82.7M | $2,926 | 97 |
| Lawn care, cleaning and other household services | $42.3M | $1,498 | 106 |
| Rent and homeowner costs | $434.2M | $15,367 | 92 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Robertson County
- Population, 2025 estimate
- 80,175+9.9% since 2020
- Households
- 28,255
- Median age
- 39.3
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.2
- Land area
- 476 sq. mi.
- People per square mile
- 159
- Median household income
- $83,047+31.2% vs. 2015–2019, before inflation
- Average household income
- $101,822
- Median home value
- $335,000
- Jobs located here
- 24,047
- Daytime population
- 61,274Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Robertson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Robertson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Tennessee 8
- Sumner County, TN204,424 people
- Cheatham County, TN41,829 people
- Davidson County, TN715,388 people
- Montgomery County, TN234,153 people
- Wilson County, TN158,805 people
- Trousdale County, TN11,957 people
- Dickson County, TN55,983 people
- Williamson County, TN260,351 people
Questions
How fast is Robertson County, TN growing?
Population estimates put Robertson County at 80,175 people in 2025, up 9.9% since 2020, faster than the U.S. (+3.1%). It has 28,255 households. Against the 2015–2019 survey, median household income rose 31.2%, before inflation.
How much do households in Robertson County, TN spend?
Households in Robertson County spend about $434.2M a year on rent and homeowner costs, $173.8M on groceries and $109.1M on food away from home. Relative to the U.S., household spending in Robertson County runs highest on vehicle insurance (an index of 152, where 100 is the U.S. average) and lowest on memberships, classes and admissions (75).
Which business types have the highest market scores in Robertson County, TN?
Of the business types scored in Robertson County, pet businesses (89); insurance agencies (89); and clothing, shoe and laundry businesses (84) have the highest Groundwork market scores. For pet businesses, that ranks #9 of 2,200 scored counties.
How does Robertson County, TN compare with the U.S.?
Median household income in Robertson County is $83,047, 3% above the U.S. median of $80,734. The population rose 9.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $335,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for roofing and gutter companies (86% above the U.S. rate) and lowest for clothing, shoe and laundry businesses (52% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in Robertson County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Robertson County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Robertson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Robertson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.