Metro area profile · Tennessee
Knoxville, TN metro area market data
How the Knoxville metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 968,137
- +6.9% since 2020
- Households
- 378,234
- Median household income
- $72,422
- Median home value
- $290,200
- Jobs located here
- 432,193
- Highest market score
- 82
- Collision repair and body shops, #8 of 381 scored metro areas
A site report maps the competitors on map listings around any address in the Knoxville metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Knoxville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Knoxville metro area has an estimated 968,137 people and 378,234 households. Population estimates put the population change in the Knoxville metro area from 2020 to 2025 at +6.9%, faster than the U.S. (+3.1%). Median household income in the Knoxville metro area is $72,422, 10% below the U.S. median of $80,734.
Relative to the U.S., household spending in the Knoxville metro area runs highest on vehicle insurance (an index of 136, where 100 is the U.S. average) and lowest on memberships, classes and admissions (73).
Of the business types scored in the Knoxville metro area, collision repair and body shops (82), auto repair shops (77) and dry cleaners (76) have the highest Groundwork market scores. For collision repair and body shops, that ranks #8 of 381 scored metro areas.
The Knoxville metro area takes in 9 counties: Knox County, Blount County, Anderson County, Loudon County and 5 more. Against the U.S., map listings per household run highest for oil change and quick-lube shops (43% above the U.S. rate) and lowest for dry cleaners (46% below the U.S. rate).
All 56 business types in the Knoxville metro area
Highest Groundwork market score first. Each score compares the Knoxville metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Collision repair and body shops | 82 | #8 of 381 | 76 | 2.0 | $4.8M | 157 | 69 |
| Auto repair shops | 77 | #25 of 387 | 696 | 18.4 | $528K | 119 | 305 |
| Dry cleaners | 76 | #16 of 272 | 27 | 0.7 | $26.1M | 167 | 21 |
| Insurance agencies | 76 | #57 of 387 | 624 | 16.5 | $1.6M | 129 | 340 |
| Electricians | 74 | #25 of 383 | 81 | 2.1 | $13.3M | 111 | 174 |
| Child care and preschools | 74 | #36 of 387 | 154 | 4.1 | $1.1M | 109 | 138 |
| House cleaning | 73 | #38 of 375 | 72 | 1.9 | $7.7M | 120 | 189 |
| Landscaping and lawn care | 73 | #51 of 385 | 181 | 4.8 | $3.1M | 104 | 312 |
| Auto repair and car care | 72 | #45 of 387 | 1,252 | 33.1 | $293K | 109 | 464 |
| Lawn, cleaning and pest control | 71 | #53 of 387 | 330 | 8.7 | $1.7M | 100 | 570 |
| Restaurants and cafes | 71 | #57 of 387 | 3,420 | 90.4 | $412K | 111 | 1,511 |
| Laundromats | 71 | #60 of 364 | 49 | 1.3 | $14.4M | 115 | 13 |
| Home repair trades | 70 | #43 of 387 | 457 | 12.1 | $2.4M | 97 | 504 |
| Bakeries and dessert shops | 69 | #45 of 387 | 265 | 7.0 | $5.3M | 128 | 210 |
| Sit-down restaurants | 68 | #60 of 387 | 1,872 | 49.5 | $752K | 113 | 578 |
| Grocery stores | 68 | #73 of 387 | 201 | 5.3 | $11.2M | 121 | 131 |
| Coffee shops and cafes | 67 | #62 of 387 | 305 | 8.1 | $4.6M | 125 | 192 |
| HVAC and plumbing | 66 | #66 of 387 | 225 | 5.9 | $4.8M | 101 | 275 |
| Pet stores | 65 | #85 of 382 | 63 | 1.7 | $5.3M | 117 | 32 |
| Clothing, shoes and laundry | 65 | #94 of 387 | 698 | 18.5 | $1M | 115 | 292 |
| Grocery and convenience stores | 65 | #94 of 387 | 604 | 16.0 | $3.7M | 110 | 221 |
| Property management | 64 | #72 of 374 | 88 | 2.3 | Index only | 116 | 154 |
| Car washes and detailing | 63 | #105 of 387 | 148 | 3.9 | $2.5M | 99 | 53 |
| Yoga, Pilates and fitness studios | 62 | #67 of 347 | 52 | 1.4 | $5.2M | 129 | 102 |
| Roofing and gutters | 62 | #98 of 381 | 151 | 4.0 | $7.1M | 84 | 55 |
| Clothing and shoe stores | 62 | #119 of 387 | 505 | 13.4 | $1.4M | 110 | 258 |
| Chiropractors | 60 | #115 of 386 | 152 | 4.0 | $2.7M | 115 | 87 |
| Optometrists and eye care | 59 | #116 of 386 | 130 | 3.4 | $3.2M | 102 | 48 |
| Gas stations | 59 | #136 of 387 | 503 | 13.3 | $2.3M | 98 | 412 |
| Hair salons | 57 | #128 of 387 | 803 | 21.2 | $417K | 97 | 150 |
| Home inspectors | 56 | #88 of 243 | 28 | 0.7 | Index only | 77 | 20 |
| Nail salons | 56 | #141 of 387 | 189 | 5.0 | $1.8M | 106 | 52 |
| Pizza | 56 | #144 of 387 | 295 | 7.8 | $4.8M | 94 | 728 |
| Tire shops | 56 | #161 of 386 | 145 | 3.8 | $2.5M | 101 | 65 |
| Convenience stores | 56 | #163 of 387 | 315 | 8.3 | $7.2M | 91 | 90 |
| Salons, barbers and spas | 55 | #144 of 387 | 1,574 | 41.6 | $213K | 100 | 314 |
| Real estate agents and brokers | 54 | #144 of 387 | 1,132 | 29.9 | Index only | 92 | 225 |
| Funeral homes | 53 | #159 of 377 | 78 | 2.1 | $694K | 102 | 60 |
| Real estate | 52 | #167 of 387 | 1,429 | 37.8 | Index only | 92 | 512 |
| Spas and skin care | 51 | #186 of 387 | 382 | 10.1 | $877K | 100 | 74 |
| Gyms, studios and classes | 50 | #193 of 387 | 476 | 12.6 | $571K | 86 | 183 |
| Fast food and sandwich shops | 50 | #197 of 387 | 588 | 15.5 | $2.4M | 79 | 728 |
| Urgent care and walk-in clinics | 49 | #105 of 197 | 22 | 0.6 | $18.9M | 77 | 27 |
| Barbershops | 49 | #198 of 387 | 178 | 4.7 | $1.9M | 100 | 24 |
| Doctors, dentists and clinics | 49 | #200 of 387 | 2,896 | 76.6 | $144K | 94 | 1,219 |
| Gyms | 49 | #205 of 387 | 257 | 6.8 | $1.1M | 81 | 102 |
| Oil change and quick lube | 48 | #164 of 290 | 38 | 1.0 | $9.7M | 70 | 33 |
| Pest control | 48 | #186 of 345 | 77 | 2.0 | $7.2M | 70 | 69 |
| Pet businesses | 48 | #211 of 387 | 457 | 12.1 | $731K | 83 | 232 |
| Dentists and orthodontists | 47 | #212 of 387 | 451 | 11.9 | $924K | 94 | 304 |
| Veterinarians | 46 | #228 of 384 | 163 | 4.3 | $2M | 75 | 107 |
| Martial arts and dance studios | 46 | #241 of 387 | 167 | 4.4 | $1.6M | 81 | 81 |
| Mortgage brokers and lenders | 45 | #224 of 373 | 181 | 4.8 | Index only | 80 | 59 |
| Pet grooming and boarding | 45 | #241 of 386 | 172 | 4.5 | $1.9M | 76 | 93 |
| Physical therapy | 42 | #254 of 386 | 229 | 6.1 | $1.8M | 76 | 137 |
| Primary care and pediatrics | 42 | #260 of 387 | 289 | 7.6 | $1.4M | 81 | 616 |
Household spending in the Knoxville metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $367.3M | $971 | 101 |
| Gasoline and other fuels | $1.2B | $3,115 | 120 |
| Food away from home | $1.4B | $3,724 | 91 |
| Groceries | $2.3B | $5,978 | 95 |
| Personal care products and services | $335.1M | $886 | 88 |
| Child care and other personal services | $168.4M | $445 | 77 |
| Memberships, classes and admissions | $271.9M | $719 | 73 |
| Medical and dental services | $416.8M | $1,102 | 86 |
| Pets | $334M | $883 | 97 |
| Clothing, shoes and related services | $704.5M | $1,863 | 91 |
| Vehicle insurance | $1B | $2,665 | 136 |
| Home repairs, maintenance and insurance | $1.1B | $2,851 | 94 |
| Lawn care, cleaning and other household services | $553.2M | $1,462 | 103 |
| Rent and homeowner costs | $5.7B | $14,990 | 90 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Knoxville metro area
- Population, 2025 estimate
- 968,137+6.9% since 2020
- Households
- 378,234
- Median age
- 41.5
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 3,501 sq. mi.
- People per square mile
- 266
- Median household income
- $72,422
- Average household income
- $98,653
- Median home value
- $290,200
- Jobs located here
- 432,193
- Daytime population
- 955,487Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Knoxville metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Knoxville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Knoxville metro area 9
- Knox County, TN494,148 people
- Blount County, TN139,333 people
- Anderson County, TN79,153 people
- Loudon County, TN58,580 people
- Roane County, TN55,208 people
- Campbell County, TN39,761 people
- Grainger County, TN24,266 people
- Morgan County, TN21,361 people
- Union County, TN20,431 people
Other markets based in Tennessee 12
- Nashville-Davidson–Murfreesboro–Franklin, TN metro area2,079,596 people
- Memphis, TN-MS-AR metro area1,341,924 people
- Chattanooga, TN-GA metro area575,812 people
- Clarksville, TN-KY metro area334,564 people
- Kingsport-Bristol, TN-VA metro area310,842 people
- Johnson City, TN metro area210,729 people
- Jackson, TN metro area181,719 people
- Cleveland, TN metro area128,963 people
- Morristown, TN metro area122,533 people
- Cookeville, TN area145,812 people
- Sevierville, TN area99,652 people
- Greeneville, TN area71,628 people
Questions
How fast is the Knoxville, TN metro area growing?
Population estimates put the Knoxville metro area at 968,137 people in 2025, up 6.9% since 2020, faster than the U.S. (+3.1%). It has 378,234 households.
How much do households in the Knoxville, TN metro area spend?
Households in the Knoxville metro area spend about $5.7B a year on rent and homeowner costs, $2.3B on groceries and $1.4B on food away from home. Set against the U.S., households in the Knoxville metro area spend the most on vehicle insurance (an index of 136, where 100 is the U.S. average) and the least on memberships, classes and admissions (73).
Which business types have the highest market scores in the Knoxville, TN metro area?
The highest Groundwork market scores in the Knoxville metro area are for collision repair and body shops (82), auto repair shops (77) and dry cleaners (76). The Knoxville metro area ranks #8 of 381 scored metro areas for collision repair and body shops.
How does the Knoxville, TN metro area compare with the U.S.?
The median household income in the Knoxville metro area is $72,422 a year, 10% below the U.S. median of $80,734. The population rose 6.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $290,200, against $332,700 for the U.S. For its number of households, the Knoxville metro area has the most map listings, relative to the U.S., for oil change and quick-lube shops (43% above the U.S. rate) and the fewest for dry cleaners (46% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Knoxville metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Knoxville metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Tennessee · Every U.S. market · How we measure
Screening a site or an acquisition in the Knoxville metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Knoxville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.