County profile · Tennessee
Trousdale County, TN market data
Population, household spending and competition for 56 business types in Trousdale County, each scored against other counties.
- Population, 2025
- 12,623
- +8.4% since 2020
- Households
- 3,700
- Median household income
- $72,747
- +29.2% vs. 2015–2019, before inflation
- Median home value
- $337,600
- Jobs located here
- 1,907
- Highest market score
- 86
- Insurance agencies, #120 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Trousdale County by name and distance, and the households and spending within reach. Or open the report at the center of Trousdale County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 12,623 people live in Trousdale County, in 3,700 households. Between 2020 and 2025, the population of Trousdale County grew 8.4%, faster than the U.S. (+3.1%). The median household income in Trousdale County is $72,747 a year, 10% below the U.S. median of $80,734. That rose 29.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Trousdale County spend the most on vehicle insurance (an index of 148, where 100 is the U.S. average) and the least on memberships, classes and admissions (63).
The highest Groundwork market scores in Trousdale County are for insurance agencies (86); salons, barbers and spas (78); and restaurants and cafes (71). Trousdale County ranks #120 of 2,272 scored counties for insurance agencies.
Trousdale County is part of the Nashville-Davidson–Murfreesboro–Franklin metro area. For its number of households, Trousdale County has the most map listings, relative to the U.S., for grocery and convenience stores (59% above the U.S. rate) and the fewest for medical and dental practices (52% below the U.S. rate).
All 56 business types in Trousdale County
Highest Groundwork market score first. Each score compares Trousdale County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 86 | #120 of 2,272 | 5 | 13.5 | $2.1M | 170 | Under 3 |
| Salons, barbers and spas | 78 | #98 of 2,385 | 5 | 13.5 | $619K | 291 | Under 3 |
| Restaurants and cafes | 71 | #384 of 2,405 | 30 | 81.1 | $428K | 115 | 10 |
| Doctors, dentists and clinics | 68 | #421 of 2,394 | 15 | 40.5 | $254K | 167 | 4 |
| Auto repair and car care | 61 | #702 of 2,401 | 13 | 35.1 | $292K | 109 | 6 |
| Auto repair shops | 58 | #829 of 2,378 | 10 | 27.0 | $379K | 85 | 3 |
| Gas stations | 57 | #888 of 2,358 | 8 | 21.6 | $1.5M | 65 | 5 |
| Convenience stores | 50 | #1,143 of 2,261 | 5 | 13.5 | $4.3M | 54 | Under 3 |
| Sit-down restaurants | 49 | #1,244 of 2,405 | 21 | 56.8 | $612K | 92 | 6 |
| Pet businesses | 40 | #1,550 of 2,200 | 8 | 21.6 | $374K | 43 | Under 3 |
| Primary care and pediatrics | 39 | #1,201 of 1,656 | 5 | 13.5 | $763K | 43 | 4 |
| Coffee shops and cafes | 38 | #1,501 of 2,063 | 6 | 16.2 | $2.1M | 58 | Under 3 |
| Grocery and convenience stores | 38 | #1,683 of 2,402 | 11 | 29.7 | $2M | 58 | 4 |
| Clothing and shoe stores | Not scored | Not scored | 4 | 10.8 | $1.6M | 126 | Under 3 |
| Clothing, shoes and laundry | Not scored | Not scored | 4 | 10.8 | $1.6M | 182 | Under 3 |
| Grocery stores | Not scored | Not scored | 4 | 10.8 | $5.4M | 58 | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 4 | 10.8 | $570K | 86 | Under 3 |
| Fast food and sandwich shops | Not scored | Not scored | 3 | 8.1 | $4.3M | 140 | 3 |
| Funeral homes | Not scored | Not scored | 3 | 8.1 | $149K | 22 | Under 3 |
| Gyms | Not scored | Not scored | 3 | 8.1 | $760K | 58 | Under 3 |
| Hair salons | Not scored | Not scored | 3 | 8.1 | $1M | 240 | Under 3 |
| Home repair trades | Not scored | Not scored | 3 | 8.1 | $3.3M | 136 | 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 3 | 8.1 | $1.7M | 101 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 8.1 | $1.3M | 41 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 8.1 | $998K | 39 | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 5.4 | $686K | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 5.4 | $1.9M | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 2 | 5.4 | $4.9M | Too few | 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 5.4 | $2.5M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 5.4 | $1.9M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 5.4 | $1.5M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 2.7 | $3.8M | Too few | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 1 | 2.7 | $3.8M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 2.7 | $9.9M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 2.7 | $5.1M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 2.7 | $2.3M | Too few | Under 3 |
| Pizza | Not scored | Not scored | 1 | 2.7 | $12.8M | Too few | 3 |
| Spas and skin care | Not scored | Not scored | 1 | 2.7 | $3.1M | Too few | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Barbershops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Chiropractors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Physical therapy | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Real estate | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Real estate agents and brokers | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Trousdale County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $3.8M | $1,026 | 107 |
| Gasoline and other fuels | $12.4M | $3,341 | 129 |
| Food away from home | $12.8M | $3,472 | 85 |
| Groceries | $21.5M | $5,798 | 92 |
| Personal care products and services | $3.1M | $836 | 83 |
| Child care and other personal services | $1.4M | $371 | 64 |
| Memberships, classes and admissions | $2.3M | $616 | 63 |
| Medical and dental services | $3.8M | $1,030 | 80 |
| Pets | $3M | $809 | 89 |
| Clothing, shoes and related services | $6.4M | $1,730 | 84 |
| Vehicle insurance | $10.7M | $2,887 | 148 |
| Home repairs, maintenance and insurance | $9.9M | $2,671 | 88 |
| Lawn care, cleaning and other household services | $5.1M | $1,378 | 97 |
| Rent and homeowner costs | $52.8M | $14,282 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Trousdale County
- Population, 2025 estimate
- 12,623+8.4% since 2020
- Households
- 3,700
- Median age
- 35.3
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.2
- Land area
- 114 sq. mi.
- People per square mile
- 105
- Median household income
- $72,747+29.2% vs. 2015–2019, before inflation
- Average household income
- $82,069
- Median home value
- $337,600
- Jobs located here
- 1,907
- Daytime population
- 8,822Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Trousdale County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Trousdale County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Tennessee 8
- Macon County, TN26,240 people
- Smith County, TN20,389 people
- Wilson County, TN158,805 people
- Sumner County, TN204,424 people
- Jackson County, TN12,029 people
- DeKalb County, TN20,959 people
- Clay County, TN7,670 people
- Davidson County, TN715,388 people
Questions
How fast is Trousdale County, TN growing?
Population estimates put Trousdale County at 12,623 people in 2025, up 8.4% since 2020, faster than the U.S. (+3.1%). It has 3,700 households. Against the 2015–2019 survey, median household income rose 29.2%, before inflation.
How much do households in Trousdale County, TN spend?
Households in Trousdale County spend about $52.8M a year on rent and homeowner costs, $21.5M on groceries and $12.8M on food away from home. Relative to the U.S., household spending in Trousdale County runs highest on vehicle insurance (an index of 148, where 100 is the U.S. average) and lowest on memberships, classes and admissions (63).
Which business types have the highest market scores in Trousdale County, TN?
Of the business types scored in Trousdale County, insurance agencies (86); salons, barbers and spas (78); and restaurants and cafes (71) have the highest Groundwork market scores. For insurance agencies, that ranks #120 of 2,272 scored counties.
How does Trousdale County, TN compare with the U.S.?
Median household income in Trousdale County is $72,747, 10% below the U.S. median of $80,734. The population rose 8.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $337,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for grocery and convenience stores (59% above the U.S. rate) and lowest for medical and dental practices (52% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 13 of the 56 business types have a score in Trousdale County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Trousdale County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Trousdale County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Trousdale County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.