County profile · Tennessee
Wilson County, TN market data
Population, household spending and competition for 56 business types in Wilson County, each scored against other counties.
- Population, 2025
- 175,033
- +17.8% since 2020
- Households
- 59,139
- Median household income
- $95,839
- +26.1% vs. 2015–2019, before inflation
- Median home value
- $428,000
- Jobs located here
- 61,176
- Highest market score
- 90
- Grocery stores, #56 of 2,070 scored counties
A site report maps the competitors on map listings around any address in Wilson County by name and distance, and the households and spending within reach. Or open the report at the center of Wilson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 175,033 people live in Wilson County, in 59,139 households. Population estimates show Wilson County grew 17.8% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Wilson County is $95,839 a year, 19% above the U.S. median of $80,734. That rose 26.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Wilson County spend the most on vehicle insurance (an index of 144, where 100 is the U.S. average) and the least on memberships, classes and admissions (92).
The highest Groundwork market scores in Wilson County are for grocery stores (90), grocery and convenience stores (87) and house cleaning businesses (86). Wilson County ranks #56 of 2,070 scored counties for grocery stores.
Wilson County is part of the Nashville-Davidson–Murfreesboro–Franklin metro area. For its number of households, Wilson County has the most map listings, relative to the U.S., for roofing and gutter companies (58% above the U.S. rate) and the fewest for grocery stores (24% below the U.S. rate).
All 56 business types in Wilson County
Highest Groundwork market score first. Each score compares Wilson County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery stores | 90 | #56 of 2,070 | 31 | 5.2 | $12.5M | 134 | 14 |
| Grocery and convenience stores | 87 | #82 of 2,402 | 94 | 15.9 | $4.1M | 121 | 29 |
| House cleaning | 86 | #15 of 847 | 9 | 1.5 | $10.8M | 169 | 28 |
| Gas stations | 83 | #98 of 2,358 | 67 | 11.3 | $2.9M | 123 | 61 |
| Pest control | 80 | #26 of 699 | 9 | 1.5 | $10.8M | 106 | 6 |
| Convenience stores | 79 | #199 of 2,261 | 48 | 8.1 | $8M | 102 | 15 |
| Yoga, Pilates and fitness studios | 78 | #29 of 777 | 9 | 1.5 | $6M | 147 | 14 |
| Sit-down restaurants | 78 | #181 of 2,405 | 319 | 53.9 | $801K | 121 | 80 |
| Child care and preschools | 77 | #133 of 1,611 | 28 | 4.7 | $1.2M | 120 | 33 |
| Pizza | 74 | #187 of 2,090 | 36 | 6.1 | $7.1M | 140 | 135 |
| Veterinarians | 74 | #202 of 1,485 | 22 | 3.7 | $2.8M | 103 | 19 |
| Lawn, cleaning and pest control | 72 | #200 of 1,771 | 53 | 9.0 | $1.8M | 110 | 97 |
| Landscaping and lawn care | 71 | #239 of 1,493 | 35 | 5.9 | $2.8M | 95 | 63 |
| Auto repair shops | 71 | #325 of 2,378 | 127 | 21.5 | $496K | 111 | 54 |
| Restaurants and cafes | 71 | #380 of 2,405 | 559 | 94.5 | $457K | 123 | 259 |
| Pet stores | 70 | #175 of 974 | 15 | 2.5 | $4.1M | 90 | 5 |
| Barbershops | 70 | #246 of 1,356 | 30 | 5.1 | $2M | 106 | 3 |
| Coffee shops and cafes | 70 | #307 of 2,063 | 52 | 8.8 | $4.9M | 133 | 41 |
| Insurance agencies | 70 | #480 of 2,272 | 96 | 16.2 | $1.7M | 138 | 62 |
| Property management | 68 | #161 of 910 | 14 | 2.4 | Index only | 127 | 28 |
| Electricians | 68 | #203 of 1,160 | 20 | 3.4 | $9.5M | 79 | 35 |
| Funeral homes | 68 | #291 of 1,472 | 11 | 1.9 | $709K | 104 | 6 |
| Pet businesses | 68 | #357 of 2,200 | 74 | 12.5 | $830K | 94 | 41 |
| Bakeries and dessert shops | 67 | #344 of 1,889 | 52 | 8.8 | $4.9M | 119 | 44 |
| Tire shops | 67 | #346 of 1,530 | 20 | 3.4 | $3.1M | 126 | 15 |
| Hair salons | 67 | #402 of 2,339 | 126 | 21.3 | $475K | 110 | 32 |
| Auto repair and car care | 67 | #476 of 2,401 | 217 | 36.7 | $290K | 108 | 89 |
| Pet grooming and boarding | 65 | #360 of 1,461 | 28 | 4.7 | $2.2M | 86 | 17 |
| Gyms | 65 | #379 of 1,792 | 51 | 8.6 | $1.1M | 81 | 14 |
| Collision repair and body shops | 63 | #375 of 1,327 | 20 | 3.4 | $3.1M | 102 | 18 |
| Nail salons | 62 | #357 of 1,328 | 47 | 7.9 | $1.3M | 76 | 7 |
| Spas and skin care | 62 | #463 of 1,769 | 69 | 11.7 | $868K | 99 | 11 |
| Mortgage brokers and lenders | 61 | #235 of 887 | 25 | 4.2 | Index only | 101 | 10 |
| Fast food and sandwich shops | 61 | #713 of 2,222 | 88 | 14.9 | $2.9M | 95 | 135 |
| Chiropractors | 59 | #497 of 1,490 | 32 | 5.4 | $2.3M | 96 | 19 |
| HVAC and plumbing | 58 | #589 of 1,707 | 51 | 8.6 | $3.7M | 79 | 61 |
| Primary care and pediatrics | 58 | #600 of 1,656 | 46 | 7.8 | $1.6M | 90 | 73 |
| Salons, barbers and spas | 57 | #814 of 2,385 | 275 | 46.5 | $218K | 102 | 53 |
| Clothing, shoes and laundry | 57 | #843 of 2,210 | 140 | 23.7 | $896K | 102 | 57 |
| Oil change and quick lube | 56 | #205 of 479 | 6 | 1.0 | $10.5M | 76 | 6 |
| Gyms, studios and classes | 56 | #789 of 2,088 | 96 | 16.2 | $559K | 84 | 30 |
| Physical therapy | 55 | #595 of 1,422 | 37 | 6.3 | $2M | 83 | 22 |
| Home repair trades | 55 | #812 of 2,057 | 105 | 17.8 | $1.8M | 75 | 112 |
| Clothing and shoe stores | 55 | #877 of 2,087 | 113 | 19.1 | $1.1M | 87 | 50 |
| Roofing and gutters | 54 | #517 of 1,177 | 34 | 5.7 | $5.6M | 66 | 16 |
| Martial arts and dance studios | 53 | #598 of 1,334 | 36 | 6.1 | $1.5M | 74 | 16 |
| Optometrists and eye care | 53 | #620 of 1,302 | 28 | 4.7 | $2.6M | 84 | 12 |
| Car washes and detailing | 53 | #661 of 1,451 | 32 | 5.4 | $2M | 78 | 12 |
| Doctors, dentists and clinics | 50 | #1,200 of 2,394 | 452 | 76.4 | $163K | 107 | 183 |
| Urgent care and walk-in clinics | 49 | #172 of 325 | 5 | 0.8 | $14.7M | 60 | 5 |
| Dentists and orthodontists | 48 | #1,025 of 1,886 | 78 | 13.2 | $943K | 96 | 52 |
| Real estate agents and brokers | 46 | #1,302 of 2,176 | 236 | 39.9 | Index only | 76 | 65 |
| Real estate | 46 | #1,324 of 2,229 | 283 | 47.9 | Index only | 80 | 120 |
| Home inspectors | 43 | #267 of 415 | 8 | 1.4 | Index only | 47 | 5 |
| Laundromats | Not scored | Not scored | 4 | 0.7 | $31.4M | 251 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.3 | $62.7M | Too few | 7 |
Household spending in Wilson County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $62.9M | $1,064 | 111 |
| Gasoline and other fuels | $196.8M | $3,327 | 128 |
| Food away from home | $255.4M | $4,319 | 106 |
| Groceries | $386.1M | $6,529 | 103 |
| Personal care products and services | $59.9M | $1,012 | 101 |
| Child care and other personal services | $33.6M | $569 | 98 |
| Memberships, classes and admissions | $53.7M | $907 | 92 |
| Medical and dental services | $73.6M | $1,244 | 97 |
| Pets | $61.4M | $1,038 | 114 |
| Clothing, shoes and related services | $125.4M | $2,121 | 103 |
| Vehicle insurance | $166.8M | $2,821 | 144 |
| Home repairs, maintenance and insurance | $190.8M | $3,226 | 107 |
| Lawn care, cleaning and other household services | $97.5M | $1,649 | 117 |
| Rent and homeowner costs | $984.1M | $16,640 | 100 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Wilson County
- Population, 2025 estimate
- 175,033+17.8% since 2020
- Households
- 59,139
- Median age
- 40.8
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.1
- Land area
- 571 sq. mi.
- People per square mile
- 278
- Median household income
- $95,839+26.1% vs. 2015–2019, before inflation
- Average household income
- $123,252
- Median home value
- $428,000
- Jobs located here
- 61,176
- Daytime population
- 139,995Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wilson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Wilson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Tennessee 8
- Sumner County, TN204,424 people
- Davidson County, TN715,388 people
- Trousdale County, TN11,957 people
- Rutherford County, TN360,646 people
- Smith County, TN20,389 people
- Robertson County, TN75,539 people
- Macon County, TN26,240 people
- Williamson County, TN260,351 people
Questions
How fast is Wilson County, TN growing?
Population estimates put Wilson County at 175,033 people in 2025, up 17.8% since 2020, faster than the U.S. (+3.1%). It has 59,139 households. Against the 2015–2019 survey, median household income rose 26.1%, before inflation.
How much do households in Wilson County, TN spend?
Households in Wilson County spend about $984.1M a year on rent and homeowner costs, $386.1M on groceries and $255.4M on food away from home. Relative to the U.S., household spending in Wilson County runs highest on vehicle insurance (an index of 144, where 100 is the U.S. average) and lowest on memberships, classes and admissions (92).
Which business types have the highest market scores in Wilson County, TN?
Of the business types scored in Wilson County, grocery stores (90), grocery and convenience stores (87) and house cleaning businesses (86) have the highest Groundwork market scores. For grocery stores, that ranks #56 of 2,070 scored counties.
How does Wilson County, TN compare with the U.S.?
Median household income in Wilson County is $95,839, 19% above the U.S. median of $80,734. The population rose 17.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $428,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for roofing and gutter companies (58% above the U.S. rate) and lowest for grocery stores (24% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in Wilson County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wilson County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Tennessee · Every U.S. market · How we measure
Screening a site or an acquisition in Wilson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wilson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.