Groundwork

County profile · Tennessee

Sumner County, TN market data

Population, household spending and competition for 56 business types in Sumner County, each scored against other counties.

Population, 2025
215,538
+9.2% since 2020
Households
78,582
Median household income
$90,301
+34.4% vs. 2015–2019, before inflation
Median home value
$393,100
Jobs located here
61,310
Highest market score
83
Veterinarians, #56 of 1,485 scored counties

A site report maps the competitors on map listings around any address in Sumner County by name and distance, and the households and spending within reach. Or open the report at the center of Sumner County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 215,538 people live in Sumner County, in 78,582 households. Between 2020 and 2025, the population of Sumner County grew 9.2%, faster than the U.S. (+3.1%). The median household income in Sumner County is $90,301 a year, 12% above the U.S. median of $80,734. That rose 34.4% from the 2015–2019 survey, before inflation.

Set against the U.S., households in Sumner County spend the most on vehicle insurance (an index of 144, where 100 is the U.S. average) and the least on memberships, classes and admissions (86).

The highest Groundwork market scores in Sumner County are for veterinarians (83), pizza places (81) and pet stores (80). Sumner County ranks #56 of 1,485 scored counties for veterinarians.

Sumner County is part of the Nashville-Davidson–Murfreesboro–Franklin metro area. For its number of households, Sumner County has the most map listings, relative to the U.S., for pest control companies (79% above the U.S. rate) and the fewest for clothing, shoe and laundry businesses (36% below the U.S. rate).

All 56 business types in Sumner County

Highest Groundwork market score first. Each score compares Sumner County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Sumner County, TN, highest Groundwork market score first, with its rank among counties, listings, listings per 10,000 households, spending per listing and official establishments
Business typeScoreRank among countiesListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Veterinarians83#56 of 1,485232.9$3.4M12419
Pizza81#67 of 2,090496.2$6.6M131131
Pet stores80#59 of 974172.2$4.6M1014
Landscaping and lawn care80#75 of 1,493364.6$3.5M11965
Gas stations80#154 of 2,3589912.6$2.6M11079
Grocery and convenience stores80#190 of 2,40214218.1$3.5M10439
Laundromats79#75 of 78591.1$17.8M142Under 3
Collision repair and body shops78#92 of 1,327192.4$4.3M14118
Bakeries and dessert shops78#114 of 1,889516.5$6.4M15442
Pet businesses77#122 of 2,2008410.7$926K10539
Grocery stores77#261 of 2,070526.6$9.6M10424
Property management76#62 of 91091.1Index only25334
House cleaning76#66 of 847172.2$7.4M11539
Restaurants and cafes76#226 of 2,40569888.8$466K126295
Pet grooming and boarding75#127 of 1,461313.9$2.5M9916
Convenience stores75#309 of 2,261789.9$6.4M8115
Fast food and sandwich shops74#264 of 2,22210112.9$3.2M106131
Clothing and shoe stores74#269 of 2,0878410.7$1.9M15038
HVAC and plumbing73#160 of 1,707506.4$4.9M10361
Clothing, shoes and laundry73#299 of 2,21011815.0$1.4M15447
Sit-down restaurants71#354 of 2,40542153.6$772K116121
Child care and preschools70#268 of 1,611445.6$932K9337
Coffee shops and cafes70#311 of 2,063739.3$4.5M12042
Auto repair shops70#343 of 2,37814618.6$565K12784
Electricians69#182 of 1,160212.7$11.6M9754
Physical therapy69#252 of 1,422374.7$2.6M10618
Lawn, cleaning and pest control69#257 of 1,771739.3$1.7M102122
Optometrists and eye care68#245 of 1,302313.9$3.1M979
Hair salons68#375 of 2,33916521.0$464K10834
Auto repair and car care68#431 of 2,40125632.6$322K120123
Oil change and quick lube67#94 of 47950.6$16.5M1207
Barbershops66#315 of 1,356354.5$2.2M1165
Car washes and detailing64#376 of 1,451344.3$2.4M9613
Tire shops61#499 of 1,530354.5$2.4M9416
Nail salons60#410 of 1,328597.5$1.3M788
Funeral homes58#523 of 1,472202.5$535K7912
Home repair trades58#680 of 2,05712115.4$2M83139
Insurance agencies58#856 of 2,27217121.8$1.3M10390
Real estate agents and brokers54#856 of 2,17625632.6Index only9147
Salons, barbers and spas54#955 of 2,38535244.8$218K10270
Gyms52#849 of 1,792627.9$1.1M8231
Spas and skin care50#896 of 1,7698811.2$870K9923
Martial arts and dance studios49#713 of 1,334395.0$1.7M8427
Real estate49#1,157 of 2,22931840.5Index only92115
Yoga, Pilates and fitness studios48#423 of 777192.4$3.5M8631
Chiropractors48#813 of 1,490476.0$2M8432
Pest control47#390 of 699202.5$6.3M6118
Gyms, studios and classes47#1,224 of 2,08812015.3$554K8458
Home inspectors46#238 of 41591.1Index only54Under 3
Primary care and pediatrics45#1,025 of 1,656749.4$1.3M72127
Roofing and gutters44#732 of 1,177506.4$4.9M5824
Doctors, dentists and clinics44#1,493 of 2,39461277.9$155K101267
Mortgage brokers and lenders43#573 of 887445.6Index only7420
Dentists and orthodontists40#1,305 of 1,88611114.1$852K8776
Dry cleanersNot scoredNot scored40.5$40M2559
Urgent care and walk-in clinicsNot scoredNot scored30.4$31.5M1285

Household spending in Sumner County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Sumner County, TN by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$82.5M$1,050110
Gasoline and other fuels$260M$3,309127
Food away from home$325.2M$4,138102
Groceries$500.6M$6,370101
Personal care products and services$76.6M$97597
Child care and other personal services$41M$52290
Memberships, classes and admissions$66.4M$84686
Medical and dental services$94.6M$1,20393
Pets$77.8M$990109
Clothing, shoes and related services$160M$2,03699
Vehicle insurance$221.8M$2,823144
Home repairs, maintenance and insurance$243.9M$3,104103
Lawn care, cleaning and other household services$125.1M$1,591113
Rent and homeowner costs$1.3B$16,12897

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Sumner County

Population, 2025 estimate
215,538+9.2% since 2020
Households
78,582
Median age
40.5
Homes lived in by their owners
72%
Vehicles per household
2.1
Land area
530 sq. mi.
People per square mile
386
Median household income
$90,301+34.4% vs. 2015–2019, before inflation
Average household income
$113,861
Median home value
$393,100
Jobs located here
61,310
Daytime population
168,009Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Sumner County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Sumner County. Signed out, you see a blurred preview; on an account, each report is one action.

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Sumner County is part of the Nashville-Davidson–Murfreesboro–Franklin, TN metro area.

Questions

How fast is Sumner County, TN growing?

Population estimates put Sumner County at 215,538 people in 2025, up 9.2% since 2020, faster than the U.S. (+3.1%). It has 78,582 households. Against the 2015–2019 survey, median household income rose 34.4%, before inflation.

How much do households in Sumner County, TN spend?

Households in Sumner County spend about $1.3B a year on rent and homeowner costs, $500.6M on groceries and $325.2M on food away from home. Relative to the U.S., household spending in Sumner County runs highest on vehicle insurance (an index of 144, where 100 is the U.S. average) and lowest on memberships, classes and admissions (86).

Which business types have the highest market scores in Sumner County, TN?

Of the business types scored in Sumner County, veterinarians (83), pizza places (81) and pet stores (80) have the highest Groundwork market scores. For veterinarians, that ranks #56 of 1,485 scored counties.

How does Sumner County, TN compare with the U.S.?

Median household income in Sumner County is $90,301, 12% above the U.S. median of $80,734. The population rose 9.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $393,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pest control companies (79% above the U.S. rate) and lowest for clothing, shoe and laundry businesses (36% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in Sumner County, each ranked against other counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Sumner County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

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Screening a site or an acquisition in Sumner County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Sumner County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.