Metro area profile · Tennessee
Clarksville, TN-KY metro area market data
How the Clarksville metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 349,001
- +8.5% since 2020
- Households
- 124,867
- Median household income
- $68,967
- +30.1% vs. 2015–2019, before inflation
- Median home value
- $253,300
- Jobs located here
- 93,447
- Highest market score
- 94
- Insurance agencies, #2 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Clarksville metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Clarksville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Clarksville metro area has an estimated 349,001 people and 124,867 households. Population estimates put the population change in the Clarksville metro area from 2020 to 2025 at +8.5%, faster than the U.S. (+3.1%). Median household income in the Clarksville metro area is $68,967, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.1%, before inflation.
Relative to the U.S., household spending in the Clarksville metro area runs highest on vehicle insurance (an index of 132, where 100 is the U.S. average) and lowest on memberships, classes and admissions (64).
Of the business types scored in the Clarksville metro area, insurance agencies (94); landscaping and lawn care companies (80); and lawn care, cleaning and pest control companies (78) have the highest Groundwork market scores. For insurance agencies, that ranks #2 of 387 scored metro areas.
The Clarksville metro area takes in 4 counties: Montgomery County, TN; Christian County, KY; Trigg County, KY; and Stewart County, TN. Against the U.S., map listings per household run highest for barbershops (60% above the U.S. rate) and lowest for yoga, Pilates and fitness studios (42% below the U.S. rate).
All 56 business types in the Clarksville metro area
Highest Groundwork market score first. Each score compares the Clarksville metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 94 | #2 of 387 | 135 | 10.8 | $2.4M | 191 | 65 |
| Landscaping and lawn care | 80 | #14 of 385 | 55 | 4.4 | $3.2M | 108 | 61 |
| Lawn, cleaning and pest control | 78 | #19 of 387 | 100 | 8.0 | $1.7M | 103 | 130 |
| Pest control | 72 | #39 of 345 | 14 | 1.1 | $12.4M | 121 | 13 |
| Doctors, dentists and clinics | 72 | #45 of 387 | 681 | 54.5 | $193K | 126 | 292 |
| Home repair trades | 71 | #34 of 387 | 141 | 11.3 | $2.4M | 99 | 146 |
| Roofing and gutters | 71 | #39 of 381 | 41 | 3.3 | $8.2M | 97 | 7 |
| HVAC and plumbing | 69 | #53 of 387 | 68 | 5.4 | $5M | 105 | 85 |
| Chiropractors | 67 | #70 of 386 | 40 | 3.2 | $3.3M | 137 | 26 |
| Dentists and orthodontists | 67 | #74 of 387 | 112 | 9.0 | $1.2M | 119 | 75 |
| Physical therapy | 67 | #79 of 386 | 43 | 3.4 | $3M | 127 | 35 |
| Auto repair shops | 64 | #90 of 387 | 259 | 20.7 | $447K | 101 | 102 |
| Pet grooming and boarding | 64 | #91 of 386 | 41 | 3.3 | $2.5M | 99 | 21 |
| Pet businesses | 64 | #92 of 387 | 124 | 9.9 | $834K | 95 | 57 |
| Auto repair and car care | 63 | #98 of 387 | 433 | 34.7 | $267K | 100 | 161 |
| Veterinarians | 63 | #101 of 384 | 41 | 3.3 | $2.5M | 93 | 26 |
| Electricians | 62 | #92 of 383 | 32 | 2.6 | $10.6M | 88 | 54 |
| Yoga, Pilates and fitness studios | 61 | #77 of 347 | 17 | 1.4 | $4.6M | 114 | 26 |
| House cleaning | 61 | #92 of 375 | 31 | 2.5 | $5.6M | 87 | 56 |
| Bakeries and dessert shops | 60 | #116 of 387 | 91 | 7.3 | $4.8M | 117 | 71 |
| Dry cleaners | 59 | #93 of 272 | 13 | 1.0 | $16.8M | 107 | 7 |
| Gas stations | 59 | #135 of 387 | 161 | 12.9 | $2.3M | 98 | 134 |
| Pet stores | 58 | #128 of 382 | 22 | 1.8 | $4.7M | 104 | 10 |
| Collision repair and body shops | 57 | #156 of 381 | 34 | 2.7 | $3.4M | 110 | 31 |
| Clothing and shoe stores | 57 | #161 of 387 | 170 | 13.6 | $1.3M | 101 | 80 |
| Primary care and pediatrics | 56 | #148 of 387 | 76 | 6.1 | $1.7M | 97 | 132 |
| Clothing, shoes and laundry | 56 | #160 of 387 | 232 | 18.6 | $943K | 107 | 102 |
| Tire shops | 56 | #165 of 386 | 49 | 3.9 | $2.4M | 94 | 19 |
| Home inspectors | 55 | #100 of 243 | 11 | 0.9 | Index only | 62 | 3 |
| Grocery stores | 55 | #170 of 387 | 78 | 6.2 | $9.3M | 100 | 44 |
| Grocery and convenience stores | 55 | #171 of 387 | 231 | 18.5 | $3.1M | 93 | 69 |
| Convenience stores | 54 | #177 of 387 | 108 | 8.6 | $6.7M | 85 | 25 |
| Sit-down restaurants | 52 | #173 of 387 | 640 | 51.3 | $687K | 104 | 214 |
| Restaurants and cafes | 52 | #180 of 387 | 1,174 | 94.0 | $375K | 101 | 534 |
| Optometrists and eye care | 52 | #184 of 386 | 44 | 3.5 | $3M | 95 | 17 |
| Urgent care and walk-in clinics | 51 | #96 of 197 | 7 | 0.6 | $18.7M | 76 | 7 |
| Martial arts and dance studios | 51 | #177 of 387 | 48 | 3.8 | $1.6M | 81 | 17 |
| Gyms, studios and classes | 51 | #184 of 387 | 144 | 11.5 | $546K | 83 | 43 |
| Gyms | 51 | #187 of 387 | 79 | 6.3 | $996K | 77 | 26 |
| Hair salons | 49 | #195 of 387 | 306 | 24.5 | $344K | 80 | 36 |
| Property management | 49 | #203 of 374 | 49 | 3.9 | Index only | 66 | 38 |
| Mortgage brokers and lenders | 48 | #201 of 373 | 52 | 4.2 | Index only | 89 | 18 |
| Real estate agents and brokers | 48 | #205 of 387 | 418 | 33.5 | Index only | 79 | 73 |
| Real estate | 48 | #208 of 387 | 530 | 42.4 | Index only | 78 | 150 |
| Nail salons | 48 | #216 of 387 | 92 | 7.4 | $1.1M | 69 | 8 |
| Coffee shops and cafes | 47 | #219 of 387 | 127 | 10.2 | $3.5M | 93 | 66 |
| Car washes and detailing | 46 | #233 of 387 | 53 | 4.2 | $2.2M | 87 | 26 |
| Salons, barbers and spas | 46 | #243 of 387 | 647 | 51.8 | $163K | 77 | 76 |
| Laundromats | 45 | #205 of 364 | 16 | 1.3 | $13.7M | 109 | 15 |
| Barbershops | 45 | #253 of 387 | 106 | 8.5 | $994K | 53 | 3 |
| Oil change and quick lube | 44 | #181 of 290 | 12 | 1.0 | $9.6M | 70 | 12 |
| Fast food and sandwich shops | 43 | #243 of 387 | 187 | 15.0 | $2.4M | 77 | 250 |
| Pizza | 42 | #255 of 387 | 114 | 9.1 | $3.9M | 76 | 250 |
| Spas and skin care | 40 | #285 of 387 | 135 | 10.8 | $780K | 89 | 28 |
| Funeral homes | 38 | #263 of 377 | 28 | 2.2 | $450K | 66 | 14 |
| Child care and preschools | 34 | #305 of 387 | 78 | 6.2 | $626K | 62 | 80 |
Household spending in the Clarksville metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $115.8M | $927 | 97 |
| Gasoline and other fuels | $377.8M | $3,025 | 117 |
| Food away from home | $439.7M | $3,521 | 87 |
| Groceries | $727M | $5,822 | 92 |
| Personal care products and services | $105.3M | $844 | 84 |
| Child care and other personal services | $48.8M | $391 | 67 |
| Memberships, classes and admissions | $78.7M | $630 | 64 |
| Medical and dental services | $131.1M | $1,050 | 82 |
| Pets | $103.4M | $828 | 91 |
| Clothing, shoes and related services | $218.9M | $1,753 | 85 |
| Vehicle insurance | $323.5M | $2,591 | 132 |
| Home repairs, maintenance and insurance | $338.1M | $2,707 | 90 |
| Lawn care, cleaning and other household services | $173.3M | $1,388 | 98 |
| Rent and homeowner costs | $1.8B | $14,408 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Clarksville metro area
- Population, 2025 estimate
- 349,001+8.5% since 2020
- Households
- 124,867
- Median age
- 34.2
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.9
- Land area
- 2,158 sq. mi.
- People per square mile
- 155
- Median household income
- $68,967+30.1% vs. 2015–2019, before inflation
- Average household income
- $85,173
- Median home value
- $253,300
- Jobs located here
- 93,447
- Daytime population
- 310,494Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Clarksville metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Clarksville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Clarksville metro area 4
- Montgomery County, TN234,153 people
- Christian County, KY72,069 people
- Trigg County, KY14,315 people
- Stewart County, TN14,027 people
Other markets based in Tennessee 12
- Nashville-Davidson–Murfreesboro–Franklin, TN metro area2,079,596 people
- Memphis, TN-MS-AR metro area1,341,924 people
- Knoxville, TN metro area932,241 people
- Chattanooga, TN-GA metro area575,812 people
- Kingsport-Bristol, TN-VA metro area310,842 people
- Johnson City, TN metro area210,729 people
- Jackson, TN metro area181,719 people
- Cleveland, TN metro area128,963 people
- Morristown, TN metro area122,533 people
- Cookeville, TN area145,812 people
- Sevierville, TN area99,652 people
- Greeneville, TN area71,628 people
Questions
How fast is the Clarksville, TN-KY metro area growing?
Population estimates put the Clarksville metro area at 349,001 people in 2025, up 8.5% since 2020, faster than the U.S. (+3.1%). It has 124,867 households. Median household income rose 30.1% from the 2015–2019 survey, before inflation.
How much do households in the Clarksville, TN-KY metro area spend?
Households in the Clarksville metro area spend about $1.8B a year on rent and homeowner costs, $727M on groceries and $439.7M on food away from home. Set against the U.S., households in the Clarksville metro area spend the most on vehicle insurance (an index of 132, where 100 is the U.S. average) and the least on memberships, classes and admissions (64).
Which business types have the highest market scores in the Clarksville, TN-KY metro area?
The highest Groundwork market scores in the Clarksville metro area are for insurance agencies (94); landscaping and lawn care companies (80); and lawn care, cleaning and pest control companies (78). The Clarksville metro area ranks #2 of 387 scored metro areas for insurance agencies.
How does the Clarksville, TN-KY metro area compare with the U.S.?
The median household income in the Clarksville metro area is $68,967 a year, 15% below the U.S. median of $80,734. The population rose 8.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $253,300, against $332,700 for the U.S. For its number of households, the Clarksville metro area has the most map listings, relative to the U.S., for barbershops (60% above the U.S. rate) and the fewest for yoga, Pilates and fitness studios (42% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Clarksville metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Clarksville metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Tennessee · Every U.S. market · How we measure
Screening a site or an acquisition in the Clarksville metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Clarksville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.