County profile · South Dakota
Lincoln County, SD market data
Population, household spending and competition for 56 business types in Lincoln County, each scored against other counties.
- Population, 2025
- 77,145
- +17.5% since 2020
- Households
- 27,879
- Median household income
- $99,166
- +20.2% vs. 2015–2019, before inflation
- Median home value
- $348,300
- Jobs located here
- 29,510
- Highest market score
- 97
- Sit-down restaurants, #1 of 2,405 scored counties
A site report maps the competitors on map listings around any address in Lincoln County by name and distance, and the households and spending within reach. Or open the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 77,145 people live in Lincoln County, in 27,879 households. Between 2020 and 2025, the population of Lincoln County grew 17.5%, faster than the U.S. (+3.1%). The median household income in Lincoln County is $99,166 a year, 23% above the U.S. median of $80,734. That rose 20.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Lincoln County spend the most on vehicle maintenance and repairs (an index of 131, where 100 is the U.S. average) and the least on child care and other personal services (89).
The highest Groundwork market scores in Lincoln County are for sit-down restaurants (97), barbershops (96) and restaurants and cafes (94). Lincoln County ranks #1 of 2,405 scored counties for sit-down restaurants.
Lincoln County is part of the Sioux Falls metro area. For its number of households, Lincoln County has the most map listings, relative to the U.S., for pest control companies (3.1 times the U.S. rate) and the fewest for sit-down restaurants (55% below the U.S. rate).
All 56 business types in Lincoln County
Highest Groundwork market score first. Each score compares Lincoln County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Sit-down restaurants | 97 | #1 of 2,405 | 77 | 27.6 | $1.6M | 247 | 18 |
| Barbershops | 96 | #1 of 1,356 | 7 | 2.5 | $4.5M | 241 | Under 3 |
| Restaurants and cafes | 94 | #6 of 2,405 | 182 | 65.3 | $694K | 187 | 74 |
| Fast food and sandwich shops | 92 | #10 of 2,222 | 29 | 10.4 | $4.4M | 143 | 32 |
| Convenience stores | 92 | #23 of 2,261 | 18 | 6.5 | $10.3M | 130 | Under 3 |
| Grocery and convenience stores | 91 | #45 of 2,402 | 44 | 15.8 | $4.2M | 124 | 11 |
| Pizza | 88 | #22 of 2,090 | 22 | 7.9 | $5.7M | 113 | 32 |
| Gas stations | 88 | #47 of 2,358 | 18 | 6.5 | $4.8M | 200 | 24 |
| Clothing, shoes and laundry | 87 | #54 of 2,210 | 36 | 12.9 | $1.7M | 198 | 10 |
| Clothing and shoe stores | 85 | #80 of 2,087 | 26 | 9.3 | $2.4M | 190 | 10 |
| Grocery stores | 85 | #110 of 2,070 | 12 | 4.3 | $15.4M | 166 | 11 |
| HVAC and plumbing | 78 | #74 of 1,707 | 7 | 2.5 | $12.4M | 260 | 30 |
| Auto repair and car care | 78 | #169 of 2,401 | 105 | 37.7 | $332K | 124 | 42 |
| Car washes and detailing | 77 | #103 of 1,451 | 16 | 5.7 | $2.2M | 87 | 3 |
| Primary care and pediatrics | 76 | #141 of 1,656 | 19 | 6.8 | $2.4M | 133 | 36 |
| Hair salons | 76 | #149 of 2,339 | 62 | 22.2 | $512K | 119 | 13 |
| Bakeries and dessert shops | 75 | #159 of 1,889 | 17 | 6.1 | $7.4M | 179 | 24 |
| Pet businesses | 74 | #179 of 2,200 | 28 | 10.0 | $990K | 113 | 18 |
| Auto repair shops | 73 | #269 of 2,378 | 62 | 22.2 | $563K | 127 | 36 |
| Martial arts and dance studios | 72 | #133 of 1,334 | 12 | 4.3 | $2.6M | 130 | 11 |
| Pet grooming and boarding | 69 | #255 of 1,461 | 10 | 3.6 | $2.8M | 109 | 9 |
| Home repair trades | 66 | #330 of 2,057 | 31 | 11.1 | $2.8M | 115 | 68 |
| Collision repair and body shops | 64 | #355 of 1,327 | 12 | 4.3 | $2.9M | 94 | 10 |
| Pet stores | 62 | #294 of 974 | 7 | 2.5 | $4M | 88 | 3 |
| Salons, barbers and spas | 62 | #575 of 2,385 | 121 | 43.4 | $263K | 123 | 36 |
| Nail salons | 61 | #378 of 1,328 | 18 | 6.5 | $1.8M | 106 | 9 |
| Electricians | 60 | #365 of 1,160 | 8 | 2.9 | $10.8M | 90 | 28 |
| Dentists and orthodontists | 59 | #630 of 1,886 | 38 | 13.6 | $1.2M | 120 | 34 |
| Coffee shops and cafes | 57 | #746 of 2,063 | 35 | 12.6 | $3.6M | 97 | 24 |
| Physical therapy | 56 | #571 of 1,422 | 24 | 8.6 | $1.9M | 78 | 13 |
| Spas and skin care | 56 | #674 of 1,769 | 33 | 11.8 | $963K | 110 | 10 |
| Doctors, dentists and clinics | 54 | #1,024 of 2,394 | 258 | 92.5 | $174K | 114 | 128 |
| Yoga, Pilates and fitness studios | 52 | #358 of 777 | 9 | 3.2 | $3.5M | 86 | 16 |
| Gyms, studios and classes | 51 | #1,027 of 2,088 | 57 | 20.4 | $554K | 84 | 27 |
| Gyms | 48 | #1,006 of 1,792 | 36 | 12.9 | $877K | 67 | 16 |
| Roofing and gutters | 47 | #667 of 1,177 | 16 | 5.7 | $5.4M | 64 | 10 |
| Property management | 44 | #563 of 910 | 12 | 4.3 | Index only | 66 | 18 |
| Optometrists and eye care | 44 | #830 of 1,302 | 22 | 7.9 | $2M | 65 | 14 |
| Child care and preschools | 44 | #993 of 1,611 | 26 | 9.3 | $553K | 55 | 24 |
| Chiropractors | 40 | #1,031 of 1,490 | 44 | 15.8 | $1M | 43 | 31 |
| Mortgage brokers and lenders | 39 | #645 of 887 | 17 | 6.1 | Index only | 66 | 9 |
| Landscaping and lawn care | 39 | #1,059 of 1,493 | 30 | 10.8 | $1.3M | 44 | 42 |
| Lawn, cleaning and pest control | 37 | #1,369 of 1,771 | 45 | 16.1 | $866K | 52 | 77 |
| Pest control | 36 | #548 of 699 | 12 | 4.3 | $3.2M | 32 | 6 |
| Real estate | 35 | #1,903 of 2,229 | 285 | 102.2 | Index only | 35 | 119 |
| Real estate agents and brokers | 34 | #1,926 of 2,176 | 254 | 91.1 | Index only | 32 | 80 |
| Insurance agencies | 32 | #1,760 of 2,272 | 54 | 19.4 | $961K | 77 | 80 |
| Funeral homes | Not scored | Not scored | 4 | 1.4 | $802K | 118 | 5 |
| Veterinarians | Not scored | Not scored | 4 | 1.4 | $6.9M | 255 | 6 |
| House cleaning | Not scored | Not scored | 3 | 1.1 | $13M | 203 | 29 |
| Tire shops | Not scored | Not scored | 3 | 1.1 | $11.6M | 464 | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.7 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 0.7 | $31.3M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.7 | $17.4M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.4 | $62.7M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Lincoln County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $34.9M | $1,251 | 131 |
| Gasoline and other fuels | $86M | $3,085 | 119 |
| Food away from home | $126.2M | $4,528 | 111 |
| Groceries | $184.8M | $6,630 | 105 |
| Personal care products and services | $31.8M | $1,140 | 113 |
| Child care and other personal services | $14.4M | $515 | 89 |
| Memberships, classes and admissions | $31.6M | $1,133 | 115 |
| Medical and dental services | $45M | $1,615 | 125 |
| Pets | $27.7M | $995 | 109 |
| Clothing, shoes and related services | $62.7M | $2,248 | 109 |
| Vehicle insurance | $51.9M | $1,862 | 95 |
| Home repairs, maintenance and insurance | $86.6M | $3,105 | 103 |
| Lawn care, cleaning and other household services | $39M | $1,398 | 99 |
| Rent and homeowner costs | $436.7M | $15,665 | 94 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Lincoln County
- Population, 2025 estimate
- 77,145+17.5% since 2020
- Households
- 27,879
- Median age
- 36.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.1
- Land area
- 577 sq. mi.
- People per square mile
- 122
- Median household income
- $99,166+20.2% vs. 2015–2019, before inflation
- Average household income
- $132,275
- Median home value
- $348,300
- Jobs located here
- 29,510
- Daytime population
- 60,089Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lincoln County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in South Dakota 8
- Minnehaha County, SD203,289 people
- Turner County, SD8,882 people
- McCook County, SD5,751 people
- Moody County, SD6,397 people
- Lake County, SD10,972 people
- Clay County, SD15,219 people
- Yankton County, SD23,414 people
- Hutchinson County, SD7,404 people
Questions
How fast is Lincoln County, SD growing?
Population estimates put Lincoln County at 77,145 people in 2025, up 17.5% since 2020, faster than the U.S. (+3.1%). It has 27,879 households. Against the 2015–2019 survey, median household income rose 20.2%, before inflation.
How much do households in Lincoln County, SD spend?
Households in Lincoln County spend about $436.7M a year on rent and homeowner costs, $184.8M on groceries and $126.2M on food away from home. Relative to the U.S., household spending in Lincoln County runs highest on vehicle maintenance and repairs (an index of 131, where 100 is the U.S. average) and lowest on child care and other personal services (89).
Which business types have the highest market scores in Lincoln County, SD?
Of the business types scored in Lincoln County, sit-down restaurants (97), barbershops (96) and restaurants and cafes (94) have the highest Groundwork market scores. For sit-down restaurants, that ranks #1 of 2,405 scored counties.
How does Lincoln County, SD compare with the U.S.?
Median household income in Lincoln County is $99,166, 23% above the U.S. median of $80,734. The population rose 17.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $348,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pest control companies (3.1 times the U.S. rate) and lowest for sit-down restaurants (55% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in Lincoln County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lincoln County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in South Dakota · Every U.S. market · How we measure
Screening a site or an acquisition in Lincoln County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.