County profile · South Dakota
Lawrence County, SD market data
Population, household spending and competition for 56 business types in Lawrence County, each scored against other counties.
- Population, 2025
- 29,459
- +14.0% since 2020
- Households
- 12,054
- Median household income
- $73,384
- +39.4% vs. 2015–2019, before inflation
- Median home value
- $346,500
- Jobs located here
- 13,155
- Highest market score
- 74
- Primary care and pediatrics, #176 of 1,656 scored counties
A site report maps the competitors on map listings around any address in Lawrence County by name and distance, and the households and spending within reach. Or open the report at the center of Lawrence County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 29,459 people live in Lawrence County, in 12,054 households. Population estimates show Lawrence County grew 14.0% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Lawrence County is $73,384 a year, 9% below the U.S. median of $80,734. That rose 39.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Lawrence County spend the most on vehicle maintenance and repairs (an index of 121, where 100 is the U.S. average) and the least on child care and other personal services (64).
The highest Groundwork market scores in Lawrence County are for primary care and pediatric clinics (74), grocery and convenience stores (73) and grocery stores (70). Lawrence County ranks #176 of 1,656 scored counties for primary care and pediatric clinics.
Lawrence County is part of the Spearfish area. For its number of households, Lawrence County has the most map listings, relative to the U.S., for roofing and gutter companies (2.8 times the U.S. rate) and the fewest for dentists and orthodontists (18% below the U.S. rate).
All 56 business types in Lawrence County
Highest Groundwork market score first. Each score compares Lawrence County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 74 | #176 of 1,656 | 6 | 5.0 | $2.7M | 154 | 17 |
| Grocery and convenience stores | 73 | #369 of 2,402 | 21 | 17.4 | $3.4M | 99 | 6 |
| Grocery stores | 70 | #403 of 2,070 | 5 | 4.1 | $14.1M | 152 | 6 |
| Dentists and orthodontists | 69 | #298 of 1,886 | 13 | 10.8 | $1.3M | 129 | 8 |
| Convenience stores | 68 | #499 of 2,261 | 11 | 9.1 | $6.4M | 82 | Under 3 |
| Physical therapy | 67 | #288 of 1,422 | 7 | 5.8 | $2.3M | 98 | 4 |
| Bakeries and dessert shops | 62 | #463 of 1,889 | 7 | 5.8 | $6.4M | 154 | 15 |
| Nail salons | 61 | #382 of 1,328 | 7 | 5.8 | $1.6M | 98 | Under 3 |
| Gas stations | 61 | #722 of 2,358 | 20 | 16.6 | $1.8M | 75 | 13 |
| Hair salons | 58 | #793 of 2,339 | 28 | 23.2 | $408K | 95 | 6 |
| Pizza | 55 | #844 of 2,090 | 12 | 10.0 | $3.7M | 73 | 23 |
| Fast food and sandwich shops | 55 | #963 of 2,222 | 18 | 14.9 | $2.5M | 81 | 23 |
| Martial arts and dance studios | 54 | #549 of 1,334 | 5 | 4.1 | $2M | 99 | 6 |
| Auto repair shops | 54 | #1,013 of 2,378 | 31 | 25.7 | $452K | 102 | 33 |
| HVAC and plumbing | 51 | #830 of 1,707 | 8 | 6.6 | $3.9M | 83 | 12 |
| Auto repair and car care | 50 | #1,248 of 2,401 | 57 | 47.3 | $246K | 92 | 40 |
| Car washes and detailing | 49 | #759 of 1,451 | 7 | 5.8 | $2M | 79 | 6 |
| Pet businesses | 49 | #1,156 of 2,200 | 15 | 12.4 | $644K | 73 | 9 |
| Salons, barbers and spas | 47 | #1,360 of 2,385 | 55 | 45.6 | $208K | 98 | 16 |
| Landscaping and lawn care | 46 | #824 of 1,493 | 6 | 5.0 | $2.4M | 81 | 19 |
| Child care and preschools | 46 | #927 of 1,611 | 6 | 5.0 | $749K | 75 | 9 |
| Lawn, cleaning and pest control | 46 | #1,000 of 1,771 | 9 | 7.5 | $1.6M | 95 | 29 |
| Gyms | 45 | #1,117 of 1,792 | 14 | 11.6 | $715K | 55 | 4 |
| Doctors, dentists and clinics | 45 | #1,446 of 2,394 | 132 | 109.5 | $125K | 82 | 42 |
| Yoga, Pilates and fitness studios | 42 | #540 of 777 | 5 | 4.1 | $2M | 49 | 4 |
| Collision repair and body shops | 42 | #861 of 1,327 | 7 | 5.8 | $2M | 65 | 13 |
| Chiropractors | 42 | #969 of 1,490 | 11 | 9.1 | $1.5M | 62 | 8 |
| Spas and skin care | 39 | #1,293 of 1,769 | 15 | 12.4 | $762K | 87 | 8 |
| Clothing and shoe stores | 39 | #1,454 of 2,087 | 26 | 21.6 | $875K | 69 | 16 |
| Optometrists and eye care | 38 | #955 of 1,302 | 9 | 7.5 | $1.8M | 58 | 5 |
| Gyms, studios and classes | 38 | #1,571 of 2,088 | 24 | 19.9 | $417K | 63 | 10 |
| Clothing, shoes and laundry | 38 | #1,609 of 2,210 | 40 | 33.2 | $569K | 65 | 16 |
| Sit-down restaurants | 37 | #1,784 of 2,405 | 92 | 76.3 | $484K | 73 | 35 |
| Coffee shops and cafes | 35 | #1,598 of 2,063 | 22 | 18.3 | $2M | 55 | 15 |
| Insurance agencies | 35 | #1,663 of 2,272 | 23 | 19.1 | $943K | 75 | 16 |
| Restaurants and cafes | 35 | #1,853 of 2,405 | 200 | 165.9 | $223K | 60 | 73 |
| Pet grooming and boarding | 30 | #1,199 of 1,461 | 10 | 8.3 | $965K | 38 | 5 |
| Home repair trades | 30 | #1,854 of 2,057 | 24 | 19.9 | $1.3M | 54 | 38 |
| Real estate agents and brokers | 28 | #2,086 of 2,176 | 52 | 43.1 | Index only | 58 | 36 |
| Real estate | 28 | #2,134 of 2,229 | 62 | 51.4 | Index only | 61 | 64 |
| Property management | 25 | #845 of 910 | 6 | 5.0 | Index only | 49 | 22 |
| Roofing and gutters | 24 | #1,090 of 1,177 | 12 | 10.0 | $2.6M | 31 | 12 |
| Barbershops | Not scored | Not scored | 4 | 3.3 | $2.9M | 152 | Under 3 |
| Electricians | Not scored | Not scored | 4 | 3.3 | $7.9M | 66 | 14 |
| House cleaning | Not scored | Not scored | 3 | 2.5 | $4.8M | 74 | 10 |
| Tire shops | Not scored | Not scored | 3 | 2.5 | $4.7M | 187 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 2.5 | $3.2M | 118 | 4 |
| Funeral homes | Not scored | Not scored | 2 | 1.7 | $970K | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 1.7 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 1.7 | $11.4M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.7 | Index only | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.8 | $22.8M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.8 | $14M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 0.8 | $9.7M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Lawrence County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $14M | $1,162 | 121 |
| Gasoline and other fuels | $35.6M | $2,956 | 114 |
| Food away from home | $44.6M | $3,698 | 91 |
| Groceries | $70.7M | $5,868 | 93 |
| Personal care products and services | $11.4M | $948 | 94 |
| Child care and other personal services | $4.5M | $373 | 64 |
| Memberships, classes and admissions | $10M | $830 | 84 |
| Medical and dental services | $16.4M | $1,365 | 106 |
| Pets | $9.7M | $801 | 88 |
| Clothing, shoes and related services | $22.8M | $1,888 | 92 |
| Vehicle insurance | $21.7M | $1,799 | 92 |
| Home repairs, maintenance and insurance | $31.6M | $2,619 | 87 |
| Lawn care, cleaning and other household services | $14.3M | $1,185 | 84 |
| Rent and homeowner costs | $163.8M | $13,592 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Lawrence County
- Population, 2025 estimate
- 29,459+14.0% since 2020
- Households
- 12,054
- Median age
- 44.5
- Homes lived in by their owners
- 65%
- Vehicles per household
- 2.1
- Land area
- 800 sq. mi.
- People per square mile
- 34
- Median household income
- $73,384+39.4% vs. 2015–2019, before inflation
- Average household income
- $94,174
- Median home value
- $346,500
- Jobs located here
- 13,155
- Daytime population
- 27,824Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lawrence County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Lawrence County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in South Dakota 8
- Butte County, SD10,676 people
- Meade County, SD30,546 people
- Pennington County, SD113,512 people
- Custer County, SD8,892 people
- Fall River County, SD7,258 people
- Harding County, SD1,148 people
- Oglala Lakota County, SD13,491 people
- Perkins County, SD3,001 people
Questions
How fast is Lawrence County, SD growing?
Population estimates put Lawrence County at 29,459 people in 2025, up 14.0% since 2020, faster than the U.S. (+3.1%). It has 12,054 households. Against the 2015–2019 survey, median household income rose 39.4%, before inflation.
How much do households in Lawrence County, SD spend?
Households in Lawrence County spend about $163.8M a year on rent and homeowner costs, $70.7M on groceries and $44.6M on food away from home. Relative to the U.S., household spending in Lawrence County runs highest on vehicle maintenance and repairs (an index of 121, where 100 is the U.S. average) and lowest on child care and other personal services (64).
Which business types have the highest market scores in Lawrence County, SD?
Of the business types scored in Lawrence County, primary care and pediatric clinics (74), grocery and convenience stores (73) and grocery stores (70) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #176 of 1,656 scored counties.
How does Lawrence County, SD compare with the U.S.?
Median household income in Lawrence County is $73,384, 9% below the U.S. median of $80,734. The population rose 14.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $346,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for roofing and gutter companies (2.8 times the U.S. rate) and lowest for dentists and orthodontists (18% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 42 of the 56 business types have a score in Lawrence County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lawrence County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Lawrence County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lawrence County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.