County profile · South Dakota
Oglala Lakota County, SD market data
Population, household spending and competition for 56 business types in Oglala Lakota County, each scored against other counties.
- Population, 2025
- 13,338
- −2.3% since 2020
- Households
- 2,923
- Median household income
- $41,417
- +29.4% vs. 2015–2019, before inflation
- Median home value
- $52,900
- Jobs located here
- 3,851
- Highest market score
- 58
- Doctors, dentists and clinics, #805 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Oglala Lakota County by name and distance, and the households and spending within reach. Or open the report at the center of Oglala Lakota County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 13,338 people live in Oglala Lakota County, in 2,923 households. Population estimates put the population change in Oglala Lakota County from 2020 to 2025 at −2.3%, against +3.1% for the U.S. The median household income in Oglala Lakota County is $41,417 a year, 49% below the U.S. median of $80,734. That rose 29.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Oglala Lakota County spend the most on medical and dental services (an index of 83, where 100 is the U.S. average, so still below it) and the least on child care and other personal services (47).
The highest Groundwork market scores in Oglala Lakota County are for medical and dental practices (58), restaurants and cafes (51) and sit-down restaurants (29). Oglala Lakota County ranks #805 of 2,394 scored counties for medical and dental practices.
For its number of households, Oglala Lakota County has the most map listings, relative to the U.S., for sit-down restaurants (39% below the U.S. rate) and the fewest for restaurants and cafes (41% below the U.S. rate).
All 56 business types in Oglala Lakota County
Highest Groundwork market score first. Each score compares Oglala Lakota County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 58 | #805 of 2,394 | 6 | 20.5 | $523K | 343 | Under 3 |
| Restaurants and cafes | 51 | #1,127 of 2,405 | 19 | 65.0 | $431K | 116 | 5 |
| Sit-down restaurants | 29 | #2,068 of 2,405 | 11 | 37.6 | $744K | 112 | Under 3 |
| Gas stations | Not scored | Not scored | 4 | 13.7 | $1.4M | 59 | 5 |
| Grocery and convenience stores | Not scored | Not scored | 4 | 13.7 | $3.6M | 108 | 4 |
| Convenience stores | Not scored | Not scored | 3 | 10.3 | $4.9M | 62 | Under 3 |
| Pizza | Not scored | Not scored | 3 | 10.3 | $2.7M | 54 | 4 |
| Bakeries and dessert shops | Not scored | Not scored | 2 | 6.8 | $4.1M | Too few | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 2 | 6.8 | $4.1M | Too few | Under 3 |
| Gyms | Not scored | Not scored | 2 | 6.8 | $765K | Too few | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 2 | 6.8 | $765K | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 6.8 | $1.6M | Too few | Under 3 |
| Auto repair and car care | Not scored | Not scored | 1 | 3.4 | $2.1M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 3.4 | $2.1M | Too few | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 1 | 3.4 | $4.4M | Too few | Under 3 |
| Clothing, shoes and laundry | Not scored | Not scored | 1 | 3.4 | $4.4M | Too few | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 1 | 3.4 | $3.1M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 3.4 | $5.9M | Too few | Under 3 |
| Fast food and sandwich shops | Not scored | Not scored | 1 | 3.4 | $8.2M | Too few | 4 |
| Grocery stores | Not scored | Not scored | 1 | 3.4 | $14.6M | Too few | Under 3 |
| Home repair trades | Not scored | Not scored | 1 | 3.4 | $5.9M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 3.4 | $3.1M | Too few | Under 3 |
| Salons, barbers and spas | Not scored | Not scored | 1 | 3.4 | $2.1M | Too few | Under 3 |
| Auto repair shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Car washes and detailing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Child care and preschools | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Chiropractors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Funeral homes | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Hair salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Insurance agencies | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet businesses | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Physical therapy | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Real estate | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Real estate agents and brokers | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Spas and skin care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Tire shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Veterinarians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Oglala Lakota County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $2.1M | $733 | 77 |
| Gasoline and other fuels | $5.6M | $1,931 | 74 |
| Food away from home | $8.2M | $2,802 | 69 |
| Groceries | $14.6M | $4,986 | 79 |
| Personal care products and services | $2.1M | $731 | 73 |
| Child care and other personal services | $795K | $272 | 47 |
| Memberships, classes and admissions | $1.5M | $523 | 53 |
| Medical and dental services | $3.1M | $1,073 | 83 |
| Pets | $1.7M | $598 | 66 |
| Clothing, shoes and related services | $4.4M | $1,514 | 74 |
| Vehicle insurance | $3.4M | $1,153 | 59 |
| Home repairs, maintenance and insurance | $5.9M | $2,015 | 67 |
| Lawn care, cleaning and other household services | $2.7M | $936 | 66 |
| Rent and homeowner costs | $32.8M | $11,237 | 67 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Oglala Lakota County
- Population, 2025 estimate
- 13,338−2.3% since 2020
- Households
- 2,923
- Median age
- 27.7
- Homes lived in by their owners
- 51%
- Vehicles per household
- 1.4
- Land area
- 2,094 sq. mi.
- People per square mile
- 6
- Median household income
- $41,417+29.4% vs. 2015–2019, before inflation
- Average household income
- $54,084
- Median home value
- $52,900
- Jobs located here
- 3,851
- Daytime population
- 15,275Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Oglala Lakota County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Oglala Lakota County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in South Dakota 8
- Bennett County, SD3,345 people
- Jackson County, SD2,802 people
- Fall River County, SD7,258 people
- Custer County, SD8,892 people
- Pennington County, SD113,512 people
- Haakon County, SD1,722 people
- Todd County, SD9,244 people
- Meade County, SD30,546 people
Questions
How fast is Oglala Lakota County, SD growing?
Population estimates put Oglala Lakota County at 13,338 people in 2025, down 2.3% since 2020, against +3.1% for the U.S. It has 2,923 households. Against the 2015–2019 survey, median household income rose 29.4%, before inflation.
How much do households in Oglala Lakota County, SD spend?
Households in Oglala Lakota County spend about $32.8M a year on rent and homeowner costs, $14.6M on groceries and $8.2M on food away from home. Relative to the U.S., household spending in Oglala Lakota County runs highest on medical and dental services (an index of 83, where 100 is the U.S. average, so still below it) and lowest on child care and other personal services (47).
Which business types have the highest market scores in Oglala Lakota County, SD?
Of the business types scored in Oglala Lakota County, medical and dental practices (58), restaurants and cafes (51) and sit-down restaurants (29) have the highest Groundwork market scores. For medical and dental practices, that ranks #805 of 2,394 scored counties.
How does Oglala Lakota County, SD compare with the U.S.?
Median household income in Oglala Lakota County is $41,417, 49% below the U.S. median of $80,734. The population fell 2.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $52,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for sit-down restaurants (39% below the U.S. rate) and lowest for restaurants and cafes (41% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 3 of the 56 business types have a score in Oglala Lakota County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oglala Lakota County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Oglala Lakota County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Oglala Lakota County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.