County profile · South Dakota
Minnehaha County, SD market data
How Minnehaha County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 212,691
- +7.6% since 2020
- Households
- 84,814
- Median household income
- $76,880
- +24.5% vs. 2015–2019, before inflation
- Median home value
- $287,600
- Jobs located here
- 135,684
- Highest market score
- 89
- Primary care and pediatrics, #18 of 1,656 scored counties
A site report maps the competitors on map listings around any address in Minnehaha County by name and distance, and the households and spending within reach. Or open the report at the center of Minnehaha County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Minnehaha County has an estimated 212,691 people and 84,814 households. Population estimates show Minnehaha County grew 7.6% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in Minnehaha County is $76,880, 5% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.5%, before inflation.
Relative to the U.S., household spending in Minnehaha County runs highest on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and lowest on child care and other personal services (72).
Of the business types scored in Minnehaha County, primary care and pediatric clinics (89), veterinarians (82) and oil change and quick-lube shops (79) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #18 of 1,656 scored counties.
Minnehaha County is part of the Sioux Falls metro area. Against the U.S., map listings per household run highest for chiropractors (twice the U.S. rate) and lowest for primary care and pediatric clinics (49% below the U.S. rate).
All 56 business types in Minnehaha County
Highest Groundwork market score first. Each score compares Minnehaha County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 89 | #18 of 1,656 | 31 | 3.7 | $3.9M | 221 | 58 |
| Veterinarians | 82 | #66 of 1,485 | 22 | 2.6 | $3.3M | 122 | 16 |
| Oil change and quick lube | 79 | #14 of 479 | 6 | 0.7 | $15.4M | 112 | 4 |
| Physical therapy | 78 | #95 of 1,422 | 36 | 4.2 | $3.4M | 141 | 28 |
| Barbershops | 77 | #112 of 1,356 | 33 | 3.9 | $2.6M | 138 | Under 3 |
| Dry cleaners | 74 | #41 of 507 | 6 | 0.7 | $28.4M | 181 | 8 |
| Grocery and convenience stores | 74 | #338 of 2,402 | 175 | 20.6 | $3M | 88 | 36 |
| Pet businesses | 73 | #200 of 2,200 | 81 | 9.6 | $904K | 103 | 41 |
| Tire shops | 72 | #232 of 1,530 | 33 | 3.9 | $2.8M | 112 | 14 |
| Martial arts and dance studios | 71 | #150 of 1,334 | 31 | 3.7 | $2.5M | 125 | 22 |
| Pet grooming and boarding | 71 | #215 of 1,461 | 30 | 3.5 | $2.4M | 96 | 16 |
| Car washes and detailing | 70 | #245 of 1,451 | 37 | 4.4 | $2.5M | 99 | 12 |
| Dentists and orthodontists | 70 | #273 of 1,886 | 90 | 10.6 | $1.4M | 138 | 60 |
| Nail salons | 69 | #182 of 1,328 | 47 | 5.5 | $1.8M | 109 | 11 |
| Laundromats | 67 | #191 of 785 | 13 | 1.5 | $13.1M | 105 | Under 3 |
| Auto repair and car care | 67 | #464 of 2,401 | 287 | 33.8 | $322K | 120 | 142 |
| Convenience stores | 67 | #539 of 2,261 | 89 | 10.5 | $5.8M | 74 | Under 3 |
| Pest control | 64 | #173 of 699 | 11 | 1.3 | $9.7M | 95 | 6 |
| Collision repair and body shops | 64 | #347 of 1,327 | 27 | 3.2 | $3.4M | 111 | 27 |
| Auto repair shops | 64 | #570 of 2,378 | 173 | 20.4 | $534K | 120 | 111 |
| Grocery stores | 64 | #580 of 2,070 | 60 | 7.1 | $8.7M | 93 | 34 |
| Sit-down restaurants | 64 | #584 of 2,405 | 456 | 53.8 | $738K | 111 | 145 |
| Funeral homes | 63 | #403 of 1,472 | 13 | 1.5 | $707K | 104 | 9 |
| Bakeries and dessert shops | 62 | #472 of 1,889 | 67 | 7.9 | $5M | 121 | 68 |
| Hair salons | 62 | #597 of 2,339 | 176 | 20.8 | $487K | 113 | 57 |
| Doctors, dentists and clinics | 62 | #682 of 2,394 | 617 | 72.7 | $198K | 130 | 226 |
| Yoga, Pilates and fitness studios | 61 | #192 of 777 | 13 | 1.5 | $6M | 148 | 40 |
| Spas and skin care | 61 | #486 of 1,769 | 67 | 7.9 | $1.3M | 146 | 27 |
| Mortgage brokers and lenders | 60 | #258 of 887 | 33 | 3.9 | Index only | 94 | 4 |
| Pet stores | 59 | #334 of 974 | 16 | 1.9 | $4.6M | 101 | 9 |
| Landscaping and lawn care | 58 | #505 of 1,493 | 41 | 4.8 | $2.6M | 89 | 81 |
| Optometrists and eye care | 57 | #502 of 1,302 | 46 | 5.4 | $2.7M | 85 | 18 |
| Salons, barbers and spas | 57 | #804 of 2,385 | 332 | 39.1 | $258K | 121 | 106 |
| Home inspectors | 55 | #161 of 415 | 6 | 0.7 | Index only | 77 | 4 |
| Gyms, studios and classes | 55 | #817 of 2,088 | 121 | 14.3 | $646K | 98 | 62 |
| Gas stations | 55 | #958 of 2,358 | 120 | 14.1 | $1.9M | 81 | 101 |
| Restaurants and cafes | 55 | #982 of 2,405 | 892 | 105.2 | $377K | 102 | 405 |
| HVAC and plumbing | 53 | #762 of 1,707 | 62 | 7.3 | $3.8M | 80 | 81 |
| Coffee shops and cafes | 53 | #905 of 2,063 | 96 | 11.3 | $3.5M | 95 | 64 |
| Fast food and sandwich shops | 52 | #1,076 of 2,222 | 130 | 15.3 | $2.6M | 85 | 193 |
| Pizza | 51 | #993 of 2,090 | 91 | 10.7 | $3.7M | 73 | 193 |
| Real estate agents and brokers | 51 | #1,002 of 2,176 | 170 | 20.0 | Index only | 130 | 81 |
| Electricians | 50 | #593 of 1,160 | 29 | 3.4 | $8.1M | 68 | 58 |
| Gyms | 49 | #965 of 1,792 | 77 | 9.1 | $1M | 78 | 40 |
| Roofing and gutters | 47 | #666 of 1,177 | 42 | 5.0 | $5.6M | 66 | 19 |
| Home repair trades | 47 | #1,202 of 2,057 | 133 | 15.7 | $1.8M | 73 | 158 |
| Real estate | 45 | #1,354 of 2,229 | 249 | 29.4 | Index only | 112 | 150 |
| Child care and preschools | 44 | #983 of 1,611 | 50 | 5.9 | $709K | 71 | 69 |
| Lawn, cleaning and pest control | 44 | #1,097 of 1,771 | 75 | 8.8 | $1.4M | 85 | 178 |
| Clothing, shoes and laundry | 43 | #1,393 of 2,210 | 235 | 27.7 | $724K | 82 | 115 |
| Clothing and shoe stores | 42 | #1,345 of 2,087 | 186 | 21.9 | $915K | 72 | 107 |
| Chiropractors | 40 | #1,028 of 1,490 | 92 | 10.8 | $1.3M | 55 | 62 |
| Property management | 36 | #691 of 910 | 40 | 4.7 | Index only | 54 | 45 |
| House cleaning | 33 | #707 of 847 | 23 | 2.7 | $4.6M | 72 | 91 |
| Insurance agencies | 31 | #1,783 of 2,272 | 148 | 17.4 | $953K | 76 | 113 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.4 | $40.7M | 166 | Under 3 |
Household spending in Minnehaha County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $92.3M | $1,088 | 114 |
| Gasoline and other fuels | $232.4M | $2,740 | 106 |
| Food away from home | $336.5M | $3,968 | 97 |
| Groceries | $519.3M | $6,122 | 97 |
| Personal care products and services | $85.8M | $1,011 | 101 |
| Child care and other personal services | $35.4M | $418 | 72 |
| Memberships, classes and admissions | $78.1M | $921 | 94 |
| Medical and dental services | $122M | $1,439 | 112 |
| Pets | $73.2M | $863 | 95 |
| Clothing, shoes and related services | $170.2M | $2,007 | 98 |
| Vehicle insurance | $141M | $1,663 | 85 |
| Home repairs, maintenance and insurance | $235.6M | $2,778 | 92 |
| Lawn care, cleaning and other household services | $106.6M | $1,257 | 89 |
| Rent and homeowner costs | $1.2B | $14,251 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Minnehaha County
- Population, 2025 estimate
- 212,691+7.6% since 2020
- Households
- 84,814
- Median age
- 36.9
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.9
- Land area
- 807 sq. mi.
- People per square mile
- 252
- Median household income
- $76,880+24.5% vs. 2015–2019, before inflation
- Average household income
- $102,921
- Median home value
- $287,600
- Jobs located here
- 135,684
- Daytime population
- 228,682Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Minnehaha County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Minnehaha County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in South Dakota 8
- Lincoln County, SD70,638 people
- Turner County, SD8,882 people
- McCook County, SD5,751 people
- Moody County, SD6,397 people
- Lake County, SD10,972 people
- Miner County, SD2,300 people
- Brookings County, SD35,353 people
- Clay County, SD15,219 people
Questions
How fast is Minnehaha County, SD growing?
Population estimates put Minnehaha County at 212,691 people in 2025, up 7.6% since 2020, faster than the U.S. (+3.1%). It has 84,814 households. Median household income rose 24.5% from the 2015–2019 survey, before inflation.
How much do households in Minnehaha County, SD spend?
Households in Minnehaha County spend about $1.2B a year on rent and homeowner costs, $519.3M on groceries and $336.5M on food away from home. Set against the U.S., households in Minnehaha County spend the most on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and the least on child care and other personal services (72).
Which business types have the highest market scores in Minnehaha County, SD?
The highest Groundwork market scores in Minnehaha County are for primary care and pediatric clinics (89), veterinarians (82) and oil change and quick-lube shops (79). Minnehaha County ranks #18 of 1,656 scored counties for primary care and pediatric clinics.
How does Minnehaha County, SD compare with the U.S.?
The median household income in Minnehaha County is $76,880 a year, 5% below the U.S. median of $80,734. The population rose 7.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $287,600, against $332,700 for the U.S. For its number of households, Minnehaha County has the most map listings, relative to the U.S., for chiropractors (twice the U.S. rate) and the fewest for primary care and pediatric clinics (49% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in Minnehaha County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Minnehaha County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in South Dakota · Every U.S. market · How we measure
Screening a site or an acquisition in Minnehaha County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Minnehaha County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.