Groundwork

County profile · South Dakota

Haakon County, SD market data

How Haakon County compares with other counties for 56 business types: competitors, household spending, official counts and growth.

Population, 2025
1,802
−3.6% since 2020
Households
687
Median household income
$65,625
Median home value
$164,200
Jobs located here
753
Market scores
Not scored
Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

A site report maps the competitors on map listings around any address in Haakon County by name and distance, and the households and spending within reach. Or open the report at the center of Haakon County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Haakon County has an estimated 1,802 people and 687 households. Population estimates show Haakon County declined 3.6% from 2020 to 2025, against +3.1% for the U.S. Median household income in Haakon County is $65,625, 19% below the U.S. median of $80,734.

Relative to the U.S., household spending in Haakon County runs highest on vehicle maintenance and repairs (an index of 156, where 100 is the U.S. average) and lowest on child care and other personal services (68).

Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

All 56 business types in Haakon County

Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Haakon County, SD, listings, listings per 10,000 households, spending per listing and official establishments
Business typeListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Restaurants and cafes10145.6$261K706
Doctors, dentists and clinics687.3$157K103Under 3
Sit-down restaurants687.3$435K653
Auto repair and car care458.2$257K96Under 3
Grocery and convenience stores458.2$1M30Under 3
Gas stations343.7$868K365
Grocery stores343.7$1.4M15Under 3
Salons, barbers and spas343.7$223K105Under 3
Auto repair shops229.1$514KToo fewUnder 3
Coffee shops and cafes229.1$1.3MToo fewUnder 3
Dentists and orthodontists229.1$472KToo fewUnder 3
Funeral homes229.1$78KToo fewUnder 3
Gyms229.1$285KToo fewUnder 3
Gyms, studios and classes229.1$285KToo fewUnder 3
Pizza229.1$1.3MToo fewUnder 3
Chiropractors114.6$943KToo fewUnder 3
Collision repair and body shops114.6$1MToo fewUnder 3
Convenience stores114.6$4.1MToo fewUnder 3
Fast food and sandwich shops114.6$2.6MToo fewUnder 3
Hair salons114.6$668KToo fewUnder 3
Nail salons114.6$668KToo fewUnder 3
Optometrists and eye care114.6$943KToo fewUnder 3
Pet businesses114.6$574KToo fewUnder 3
Real estate114.6Index onlyToo fewUnder 3
Real estate agents and brokers114.6Index onlyToo fewUnder 3
Spas and skin care114.6$668KToo fewUnder 3
Tire shops114.6$1MToo fewUnder 3
Veterinarians114.6$574KToo fewUnder 3
Bakeries and dessert shops00.0None listedNone listedUnder 3
Barbershops00.0None listedNone listedUnder 3
Car washes and detailing00.0None listedNone listedUnder 3
Child care and preschools00.0None listedNone listed3
Clothing and shoe stores00.0None listedNone listedUnder 3
Clothing, shoes and laundry00.0None listedNone listedUnder 3
Dry cleaners00.0None listedNone listedUnder 3
Electricians00.0None listedNone listed3
Home inspectors00.0None listedNone listedUnder 3
Home repair trades00.0None listedNone listed3
House cleaning00.0None listedNone listedUnder 3
HVAC and plumbing00.0None listedNone listedUnder 3
Insurance agencies00.0None listedNone listed3
Landscaping and lawn care00.0None listedNone listedUnder 3
Laundromats00.0None listedNone listedUnder 3
Lawn, cleaning and pest control00.0None listedNone listedUnder 3
Martial arts and dance studios00.0None listedNone listedUnder 3
Mortgage brokers and lenders00.0None listedNone listedUnder 3
Oil change and quick lube00.0None listedNone listedUnder 3
Pest control00.0None listedNone listedUnder 3
Pet grooming and boarding00.0None listedNone listedUnder 3
Pet stores00.0None listedNone listedUnder 3
Physical therapy00.0None listedNone listedUnder 3
Primary care and pediatrics00.0None listedNone listedUnder 3
Property management00.0None listedNone listedUnder 3
Roofing and gutters00.0None listedNone listedUnder 3
Urgent care and walk-in clinics00.0None listedNone listedUnder 3
Yoga, Pilates and fitness studios00.0None listedNone listedUnder 3

Household spending in Haakon County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Haakon County, SD by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$1M$1,496156
Gasoline and other fuels$2.6M$3,791146
Food away from home$2.6M$3,79593
Groceries$4.1M$5,99895
Personal care products and services$668K$97297
Child care and other personal services$271K$39568
Memberships, classes and admissions$569K$82984
Medical and dental services$943K$1,373107
Pets$574K$83592
Clothing, shoes and related services$1.3M$1,93894
Vehicle insurance$1.6M$2,276116
Home repairs, maintenance and insurance$1.8M$2,67789
Lawn care, cleaning and other household services$833K$1,21386
Rent and homeowner costs$9.5M$13,80883

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Haakon County

Population, 2025 estimate
1,802−3.6% since 2020
Households
687
Median age
46.7
Homes lived in by their owners
79%
Vehicles per household
2.6
Land area
1,811 sq. mi.
People per square mile
1
Median household income
$65,625
Average household income
$89,835
Median home value
$164,200
Jobs located here
753
Daytime population
1,701Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Haakon County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Haakon County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Questions

How fast is Haakon County, SD growing?

Population estimates put Haakon County at 1,802 people in 2025, down 3.6% since 2020, against +3.1% for the U.S. It has 687 households.

How much do households in Haakon County, SD spend?

Households in Haakon County spend about $9.5M a year on rent and homeowner costs, $4.1M on groceries and $2.6M on food away from home. Set against the U.S., households in Haakon County spend the most on vehicle maintenance and repairs (an index of 156, where 100 is the U.S. average) and the least on child care and other personal services (68).

Which business types have the highest market scores in Haakon County, SD?

The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How does Haakon County, SD compare with the U.S.?

The median household income in Haakon County is $65,625 a year, 19% below the U.S. median of $80,734. The population fell 3.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $164,200, against $332,700 for the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Markets with fewer than 5 map listings of the type, and counties under 10,000 people, aren’t scored, since a few businesses can swing their figures.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Haakon County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

All markets in South Dakota · Every U.S. market · How we measure

Screening a site or an acquisition in Haakon County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Haakon County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.