Market rankings · South Dakota
Optometrists and eye clinics in South Dakota
Every metro area, small-town market and county in South Dakota, ranked by the Groundwork market score for optometrists and eye clinics, with competitor counts and household spending for each.
- Listings
- 199
- 43 chain locations (22%)
- Official establishments
- 115
- +5.5% since 2019
- Household spending a year
- $512.6M
- On medical and dental services
- Listings per 10k households
- 5.4
- 32% above the U.S.
- Spending per listing
- $2.6M
- 18% below the U.S.
- Rank among states
- #44 of 51
- Market score 33 · Lower middle
A site report maps the optometrists and eye clinics on map listings around any address in South Dakota by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
South Dakota has 199 optometrists and eye clinics on map listings as of September 2026. 43 of them (22%) are chain locations, against 20% across the U.S. Per 10,000 households, that is 5.4, 32% above the U.S. rate of 4.1.
Households in South Dakota spend about $512.6M a year on medical and dental services, or $1,402 per household, 9% above the U.S. average. Spread across 199 optometrists and eye clinics, that is $2.6M per practice, 18% below the U.S. figure of $3.1M. The spending figure covers all medical and dental services, not only optometrists and eye clinics.
In 2023, official counts showed 115 businesses with payroll in South Dakota classed as offices of optometrists, up 5.5% from 2019. That is one for every 3,179 households, against one for every 5,742 across the U.S. Across the U.S., the count rose 0.2% over the same years. Since fiscal 2022, 1 SBA-backed loan worth $591K has gone to businesses classed as offices of optometrists in South Dakota.
Among the 50 states and DC, South Dakota ranks #44 for optometrists and eye clinics, with a Groundwork market score of 33 (lower middle). Of the 3 scored metro areas in or partly in South Dakota, the Sioux Falls metro area scores highest (45). Of the 6 scored small-town markets in or partly in South Dakota, the Aberdeen area scores highest (73).
Every market in South Dakota for optometrists and eye clinics
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in South Dakota, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sioux Falls, SD-MN | 45 | 70 | 5.7 | $2.6M | +9.5% | #254 of 386 |
| 2Rapid City, SD | 40 | 35 | 5.6 | $2.5M | +6.2% | #285 of 386 |
| Sioux City, IA-NE-SD | 37 | 26 | 4.7 | $3M | +1.0% | #298 of 386 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Aberdeen, SD | 73 | 5 | 2.8 | $4.9M | −1.5% | #39 of 400 |
| 2Mitchell, SD | 48 | 5 | 4.6 | $2.9M | +0.6% | #224 of 400 |
| 3Brookings, SD | 48 | 8 | 5.8 | $2.3M | +9.6% | #228 of 400 |
| 4Yankton, SD | 46 | 7 | 7.2 | $1.9M | +1.5% | #244 of 400 |
| 5Spearfish, SD | 43 | 9 | 7.5 | $1.8M | +14.0% | #264 of 400 |
| 6Watertown, SD | 33 | 17 | 13.6 | $982K | +4.3% | #328 of 400 |
| Pierre, SD | Not scored | 3 | 3.5 | $4.1M | −0.5% | |
| Huron, SD | Not scored | 2 | 2.7 | $5M | +2.4% | |
| Vermillion, SD | Not scored | 4 | 7.2 | $1.8M | +0.2% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Brown County, SD | 61 | 5 | 3.1 | $4.5M | −1.7% | #388 of 1,302 |
| 2Minnehaha County, SD | 57 | 46 | 5.4 | $2.7M | +7.6% | #502 of 1,302 |
| 3Lincoln County, SD | 44 | 22 | 7.9 | $2M | +17.5% | #830 of 1,302 |
| 4Brookings County, SD | 42 | 8 | 5.8 | $2.3M | +9.6% | #877 of 1,302 |
| 5Pennington County, SD | 39 | 33 | 7.1 | $2M | +6.6% | #938 of 1,302 |
| 6Lawrence County, SD | 38 | 9 | 7.5 | $1.8M | +14.0% | #955 of 1,302 |
| 7Yankton County, SD | 37 | 7 | 7.2 | $1.9M | +1.5% | #977 of 1,302 |
| 8Union County, SD | 32 | 9 | 12.3 | $1.3M | +3.3% | #1,063 of 1,302 |
| 9Davison County, SD | 30 | 5 | 5.6 | $2.3M | +0.6% | #1,088 of 1,302 |
| 10Codington County, SD | 29 | 17 | 13.6 | $982K | +4.3% | #1,108 of 1,302 |
| Meade County, SD | Not scored | 1 | 0.8 | $16.9M | +2.7% | |
| Beadle County, SD | Not scored | 2 | 2.7 | $5M | +2.4% | |
| Hughes County, SD | Not scored | 3 | 4.1 | $3.5M | −0.9% | |
| Clay County, SD | Not scored | 4 | 7.2 | $1.8M | +0.2% | |
| Oglala Lakota County, SD | Not scored | 1 | 3.4 | $3.1M | −2.3% | |
| Lake County, SD | Not scored | 2 | 4.2 | $3.3M | −0.2% | |
| Butte County, SD | Not scored | 2 | 4.6 | $3M | +5.5% | |
| Roberts County, SD | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Charles Mix County, SD | Not scored | 2 | 6.6 | $2M | −0.5% | |
| Todd County, SD | Not scored | 0 | 0.0 | n/a | −4.9% | |
| Custer County, SD | Not scored | 1 | 2.2 | $6.4M | +13.2% | |
| Turner County, SD | Not scored | 0 | 0.0 | n/a | +7.3% | |
| Grant County, SD | Not scored | 2 | 6.6 | $2M | 0.0% | |
| Hutchinson County, SD | Not scored | 2 | 6.9 | $2.1M | −0.1% | |
| Fall River County, SD | Not scored | 1 | 2.8 | $4.7M | +7.1% |
Show all 66 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Bon Homme County, SD | Not scored | 1 | 4.1 | $3.1M | +3.8% | |
| Moody County, SD | Not scored | 0 | 0.0 | n/a | +4.5% | |
| Hamlin County, SD | Not scored | 0 | 0.0 | n/a | +11.9% | |
| Spink County, SD | Not scored | 1 | 4.0 | $3.4M | −3.0% | |
| McCook County, SD | Not scored | 1 | 4.5 | $3.3M | +5.2% | |
| Tripp County, SD | Not scored | 0 | 0.0 | n/a | +1.8% | |
| Day County, SD | Not scored | 2 | 8.4 | $1.6M | +0.8% | |
| Brule County, SD | Not scored | 1 | 5.1 | $2.7M | +0.5% | |
| Walworth County, SD | Not scored | 1 | 4.1 | $3.1M | −1.4% | |
| Kingsbury County, SD | Not scored | 0 | 0.0 | n/a | +1.6% | |
| Dewey County, SD | Not scored | 2 | 11.8 | $1M | +3.8% | |
| Marshall County, SD | Not scored | 1 | 6.1 | $2.4M | +2.9% | |
| Deuel County, SD | Not scored | 0 | 0.0 | n/a | +2.6% | |
| Edmunds County, SD | Not scored | 0 | 0.0 | n/a | +1.0% | |
| Gregory County, SD | Not scored | 0 | 0.0 | n/a | +1.1% | |
| Clark County, SD | Not scored | 0 | 0.0 | n/a | +4.7% | |
| Corson County, SD | Not scored | 0 | 0.0 | n/a | −2.8% | |
| Lyman County, SD | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Hanson County, SD | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Bennett County, SD | Not scored | 0 | 0.0 | n/a | −2.6% | |
| Hand County, SD | Not scored | 1 | 7.1 | $1.9M | −0.7% | |
| Stanley County, SD | Not scored | 0 | 0.0 | n/a | +1.8% | |
| Perkins County, SD | Not scored | 0 | 0.0 | n/a | +0.9% | |
| Douglas County, SD | Not scored | 0 | 0.0 | n/a | +1.9% | |
| Jackson County, SD | Not scored | 0 | 0.0 | n/a | −4.7% | |
| Aurora County, SD | Not scored | 0 | 0.0 | n/a | +2.6% | |
| Potter County, SD | Not scored | 1 | 9.4 | $1.5M | −3.8% | |
| Sanborn County, SD | Not scored | 0 | 0.0 | n/a | +2.5% | |
| Ziebach County, SD | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Miner County, SD | Not scored | 0 | 0.0 | n/a | −0.8% | |
| McPherson County, SD | Not scored | 2 | 21.9 | $625K | −2.2% | |
| Faulk County, SD | Not scored | 0 | 0.0 | n/a | +2.4% | |
| Mellette County, SD | Not scored | 0 | 0.0 | n/a | +11.5% | |
| Buffalo County, SD | Not scored | 0 | 0.0 | n/a | −6.8% | |
| Jerauld County, SD | Not scored | 0 | 0.0 | n/a | +0.6% | |
| Haakon County, SD | Not scored | 1 | 14.6 | $943K | −3.6% | |
| Campbell County, SD | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Sully County, SD | Not scored | 0 | 0.0 | n/a | +1.9% | |
| Hyde County, SD | Not scored | 0 | 0.0 | n/a | −4.6% | |
| Harding County, SD | Not scored | 0 | 0.0 | n/a | +2.2% | |
| Jones County, SD | Not scored | 0 | 0.0 | n/a | −1.5% |
Markets with fewer than 5 optometrists and eye clinics on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many optometrists and eye clinics are in South Dakota?
Map listings as of September 2026 show 199 optometrists and eye clinics in South Dakota. 43 of them (22%) are chain locations. The listings count optometrists and eye clinics. Official counts show 115 businesses with payroll classed as offices of optometrists in 2023, up 5.5% from 2019.
How much do households in South Dakota spend on medical and dental services?
About $512.6M a year, or $1,402 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 199 optometrists and eye clinics on map listings, it comes to $2.6M per practice. That spending covers all medical and dental services, which optometrists and eye clinics share with other businesses in the trade. It is estimated from the incomes of the 365,544 households in South Dakota and national spending patterns by income.
How does South Dakota compare with the U.S. for optometrists and eye clinics?
South Dakota has 5.4 optometrists and eye clinics per 10,000 households, 32% above the U.S. rate of 4.1. Spending per practice is $2.6M, 18% below the U.S. figure of $3.1M. At the U.S. ratio of optometrists and eye clinics to household spending, South Dakota would have about 164, against 199 on map listings. There is one business with payroll in the industry for every 3,179 households, against one for every 5,742 across the U.S. The official count rose 5.5% from 2019 to 2023, against +0.2% for the U.S.
Which market in South Dakota has the highest market score for optometrists and eye clinics?
Among 3 scored metro areas in or partly in South Dakota, the Sioux Falls metro area scores highest, at 45 (lower middle). Among 6 scored small-town markets in or partly in South Dakota, the Aberdeen area scores highest, at 73 (upper middle). Among 10 scored counties in South Dakota, Brown County scores highest, at 61 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. South Dakota scores 33 for optometrists and eye clinics (lower middle), #44 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in South Dakota. It maps the optometrists and eye clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Optometrists and eye care in other states
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Top markets for optometrists and eye clinics across the U.S. · All business types in South Dakota
Related business types in South Dakota
- Doctors, dentists and clinics2,727 listings
- Dentists and orthodontists400 listings
- Primary care and pediatrics201 listings
- Urgent care and walk-in clinics13 listings
- Chiropractors371 listings
- Physical therapy181 listings
Screening a site or an acquisition in South Dakota?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.