County profile · South Dakota
Yankton County, SD market data
Population, household spending and competition for 56 business types in Yankton County, each scored against other counties.
- Population, 2025
- 23,635
- +1.5% since 2020
- Households
- 9,695
- Median household income
- $72,821
- +24.8% vs. 2015–2019, before inflation
- Median home value
- $225,900
- Jobs located here
- 12,467
- Highest market score
- 74
- Grocery and convenience stores, #317 of 2,402 scored counties
A site report maps the competitors on map listings around any address in Yankton County by name and distance, and the households and spending within reach. Or open the report at the center of Yankton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 23,635 people live in Yankton County, in 9,695 households. Population estimates put the population change in Yankton County from 2020 to 2025 at +1.5%, slower than the U.S. (+3.1%). The median household income in Yankton County is $72,821 a year, 10% below the U.S. median of $80,734. That rose 24.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Yankton County spend the most on vehicle maintenance and repairs (an index of 120, where 100 is the U.S. average) and the least on child care and other personal services (64).
The highest Groundwork market scores in Yankton County are for grocery and convenience stores (74), convenience stores (65) and hair salons (63). Yankton County ranks #317 of 2,402 scored counties for grocery and convenience stores.
Yankton County is part of the Yankton area. For its number of households, Yankton County has the most map listings, relative to the U.S., for gas stations (2.3 times the U.S. rate) and the fewest for real estate businesses (57% below the U.S. rate).
All 56 business types in Yankton County
Highest Groundwork market score first. Each score compares Yankton County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery and convenience stores | 74 | #317 of 2,402 | 14 | 14.4 | $4.1M | 121 | 4 |
| Convenience stores | 65 | #580 of 2,261 | 7 | 7.2 | $8.2M | 104 | Under 3 |
| Hair salons | 63 | #551 of 2,339 | 20 | 20.6 | $465K | 108 | 3 |
| Gyms, studios and classes | 62 | #529 of 2,088 | 11 | 11.3 | $721K | 109 | 3 |
| Real estate | 59 | #620 of 2,229 | 16 | 16.5 | Index only | 191 | 7 |
| Gyms | 55 | #722 of 1,792 | 6 | 6.2 | $1.3M | 102 | 3 |
| Salons, barbers and spas | 53 | #1,014 of 2,385 | 40 | 41.3 | $232K | 109 | 6 |
| Pet businesses | 51 | #1,050 of 2,200 | 11 | 11.3 | $706K | 80 | 5 |
| Coffee shops and cafes | 50 | #1,007 of 2,063 | 10 | 10.3 | $3.6M | 98 | 5 |
| Real estate agents and brokers | 49 | #1,089 of 2,176 | 16 | 16.5 | Index only | 152 | 7 |
| Car washes and detailing | 47 | #812 of 1,451 | 6 | 6.2 | $1.9M | 74 | Under 3 |
| Tire shops | 47 | #851 of 1,530 | 5 | 5.2 | $2.2M | 89 | 3 |
| Doctors, dentists and clinics | 44 | #1,504 of 2,394 | 100 | 103.1 | $132K | 87 | 23 |
| Primary care and pediatrics | 43 | #1,077 of 1,656 | 12 | 12.4 | $1.1M | 62 | 12 |
| Clothing, shoes and laundry | 43 | #1,399 of 2,210 | 27 | 27.8 | $677K | 77 | 5 |
| Pizza | 42 | #1,376 of 2,090 | 11 | 11.3 | $3.3M | 65 | 19 |
| Clothing and shoe stores | 41 | #1,380 of 2,087 | 21 | 21.7 | $870K | 68 | 5 |
| Auto repair shops | 41 | #1,603 of 2,378 | 28 | 28.9 | $398K | 89 | 16 |
| Auto repair and car care | 41 | #1,607 of 2,401 | 46 | 47.4 | $242K | 90 | 22 |
| Spas and skin care | 39 | #1,292 of 1,769 | 12 | 12.4 | $775K | 88 | Under 3 |
| Sit-down restaurants | 39 | #1,686 of 2,405 | 56 | 57.8 | $648K | 98 | 22 |
| Physical therapy | 38 | #1,044 of 1,422 | 9 | 9.3 | $1.5M | 61 | Under 3 |
| Landscaping and lawn care | 38 | #1,074 of 1,493 | 6 | 6.2 | $1.9M | 66 | 8 |
| Optometrists and eye care | 37 | #977 of 1,302 | 7 | 7.2 | $1.9M | 60 | Under 3 |
| Pet grooming and boarding | 37 | #1,043 of 1,461 | 5 | 5.2 | $1.6M | 61 | Under 3 |
| Chiropractors | 37 | #1,106 of 1,490 | 10 | 10.3 | $1.3M | 55 | Under 3 |
| HVAC and plumbing | 35 | #1,367 of 1,707 | 8 | 8.3 | $3.2M | 67 | 9 |
| Fast food and sandwich shops | 35 | #1,692 of 2,222 | 21 | 21.7 | $1.7M | 57 | 19 |
| Restaurants and cafes | 35 | #1,838 of 2,405 | 116 | 119.6 | $313K | 84 | 47 |
| Gas stations | 31 | #1,931 of 2,358 | 24 | 24.8 | $1.2M | 50 | 16 |
| Dentists and orthodontists | 30 | #1,650 of 1,886 | 19 | 19.6 | $696K | 71 | 11 |
| Lawn, cleaning and pest control | 28 | #1,627 of 1,771 | 10 | 10.3 | $1.2M | 69 | 16 |
| Home repair trades | 28 | #1,884 of 2,057 | 16 | 16.5 | $1.6M | 65 | 22 |
| Roofing and gutters | 27 | #1,032 of 1,177 | 5 | 5.2 | $5.1M | 60 | Under 3 |
| Collision repair and body shops | 27 | #1,165 of 1,327 | 8 | 8.3 | $1.4M | 45 | 7 |
| Insurance agencies | 17 | #2,153 of 2,272 | 29 | 29.9 | $598K | 48 | 19 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 4.1 | $9.1M | 219 | 5 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 4.1 | $2M | 98 | Under 3 |
| Nail salons | Not scored | Not scored | 4 | 4.1 | $2.3M | 139 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 3.1 | $3.1M | 164 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 3.1 | $1.2M | 119 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 3.1 | $8.5M | 71 | 13 |
| Funeral homes | Not scored | Not scored | 3 | 3.1 | $493K | 73 | Under 3 |
| Grocery stores | Not scored | Not scored | 3 | 3.1 | $19.2M | 206 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 3.1 | $3.8M | 60 | 8 |
| Veterinarians | Not scored | Not scored | 3 | 3.1 | $2.6M | 95 | 5 |
| Laundromats | Not scored | Not scored | 2 | 2.1 | $9.1M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 2.1 | $5.6M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 2.1 | $3.9M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.0 | $18.3M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.0 | $11.5M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.0 | $7.9M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Yankton County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11.1M | $1,148 | 120 |
| Gasoline and other fuels | $28.5M | $2,939 | 113 |
| Food away from home | $36.3M | $3,740 | 92 |
| Groceries | $57.5M | $5,935 | 94 |
| Personal care products and services | $9.3M | $959 | 95 |
| Child care and other personal services | $3.6M | $370 | 64 |
| Memberships, classes and admissions | $7.9M | $818 | 83 |
| Medical and dental services | $13.2M | $1,364 | 106 |
| Pets | $7.8M | $801 | 88 |
| Clothing, shoes and related services | $18.3M | $1,884 | 92 |
| Vehicle insurance | $17.3M | $1,789 | 91 |
| Home repairs, maintenance and insurance | $25.4M | $2,623 | 87 |
| Lawn care, cleaning and other household services | $11.5M | $1,188 | 84 |
| Rent and homeowner costs | $132.4M | $13,660 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Yankton County
- Population, 2025 estimate
- 23,635+1.5% since 2020
- Households
- 9,695
- Median age
- 42.6
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 521 sq. mi.
- People per square mile
- 45
- Median household income
- $72,821+24.8% vs. 2015–2019, before inflation
- Average household income
- $95,237
- Median home value
- $225,900
- Jobs located here
- 12,467
- Daytime population
- 24,093Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Yankton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Yankton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in South Dakota 8
- Clay County, SD15,219 people
- Bon Homme County, SD7,044 people
- Turner County, SD8,882 people
- Hutchinson County, SD7,404 people
- Union County, SD17,081 people
- Lincoln County, SD70,638 people
- McCook County, SD5,751 people
- Hanson County, SD3,472 people
Questions
How fast is Yankton County, SD growing?
Population estimates put Yankton County at 23,635 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 9,695 households. Against the 2015–2019 survey, median household income rose 24.8%, before inflation.
How much do households in Yankton County, SD spend?
Households in Yankton County spend about $132.4M a year on rent and homeowner costs, $57.5M on groceries and $36.3M on food away from home. Relative to the U.S., household spending in Yankton County runs highest on vehicle maintenance and repairs (an index of 120, where 100 is the U.S. average) and lowest on child care and other personal services (64).
Which business types have the highest market scores in Yankton County, SD?
Of the business types scored in Yankton County, grocery and convenience stores (74), convenience stores (65) and hair salons (63) have the highest Groundwork market scores. For grocery and convenience stores, that ranks #317 of 2,402 scored counties.
How does Yankton County, SD compare with the U.S.?
Median household income in Yankton County is $72,821, 10% below the U.S. median of $80,734. The population rose 1.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $225,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.3 times the U.S. rate) and lowest for real estate businesses (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 36 of the 56 business types have a score in Yankton County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Yankton County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in South Dakota · Every U.S. market · How we measure
Screening a site or an acquisition in Yankton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Yankton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.