Small-town market profile · South Dakota
Yankton, SD area market data
How the Yankton area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 23,635
- +1.5% since 2020
- Households
- 9,695
- Median household income
- $72,821
- +24.8% vs. 2015–2019, before inflation
- Median home value
- $225,900
- Jobs located here
- 12,467
- Highest market score
- 82
- Grocery and convenience stores, #14 of 538 scored small-town markets
A site report maps the competitors on map listings around any address in the Yankton area by name and distance, and the households and spending within reach. Or open the report at the center of the Yankton area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Yankton area has an estimated 23,635 people and 9,695 households. Population estimates put the population change in the Yankton area from 2020 to 2025 at +1.5%, slower than the U.S. (+3.1%). Median household income in the Yankton area is $72,821, 10% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.8%, before inflation.
Relative to the U.S., household spending in the Yankton area runs highest on vehicle maintenance and repairs (an index of 120, where 100 is the U.S. average) and lowest on child care and other personal services (64).
Of the business types scored in the Yankton area, grocery and convenience stores (82), convenience stores (76) and hair salons (68) have the highest Groundwork market scores. For grocery and convenience stores, that ranks #14 of 538 scored small-town markets.
The Yankton area is made up of one county, Yankton County. Against the U.S., map listings per household run highest for gas stations (2.3 times the U.S. rate) and lowest for real estate businesses (57% below the U.S. rate).
All 56 business types in the Yankton area
Highest Groundwork market score first. Each score compares the Yankton area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery and convenience stores | 82 | #14 of 538 | 14 | 14.4 | $4.1M | 121 | 4 |
| Convenience stores | 76 | #49 of 529 | 7 | 7.2 | $8.2M | 104 | Under 3 |
| Hair salons | 68 | #73 of 538 | 20 | 20.6 | $465K | 108 | 3 |
| Gyms, studios and classes | 65 | #97 of 535 | 11 | 11.3 | $721K | 109 | 3 |
| Real estate | 64 | #93 of 536 | 16 | 16.5 | Index only | 191 | 7 |
| Gyms | 61 | #133 of 506 | 6 | 6.2 | $1.3M | 102 | 3 |
| Salons, barbers and spas | 58 | #170 of 538 | 40 | 41.3 | $232K | 109 | 6 |
| Pet businesses | 57 | #176 of 527 | 11 | 11.3 | $706K | 80 | 5 |
| Coffee shops and cafes | 57 | #196 of 529 | 10 | 10.3 | $3.6M | 98 | 5 |
| Car washes and detailing | 55 | #181 of 441 | 6 | 6.2 | $1.9M | 74 | Under 3 |
| Tire shops | 54 | #187 of 431 | 5 | 5.2 | $2.2M | 89 | 3 |
| Pet grooming and boarding | 50 | #194 of 387 | 5 | 5.2 | $1.6M | 61 | Under 3 |
| Auto repair and car care | 50 | #272 of 538 | 46 | 47.4 | $242K | 90 | 22 |
| Clothing, shoes and laundry | 50 | #273 of 536 | 27 | 27.8 | $677K | 77 | 5 |
| Doctors, dentists and clinics | 49 | #283 of 538 | 100 | 103.1 | $132K | 87 | 23 |
| Clothing and shoe stores | 49 | #289 of 536 | 21 | 21.7 | $870K | 68 | 5 |
| Pizza | 48 | #279 of 520 | 11 | 11.3 | $3.3M | 65 | 19 |
| Real estate agents and brokers | 48 | #288 of 533 | 16 | 16.5 | Index only | 152 | 7 |
| Auto repair shops | 48 | #304 of 538 | 28 | 28.9 | $398K | 89 | 16 |
| Sit-down restaurants | 47 | #304 of 538 | 56 | 57.8 | $648K | 98 | 22 |
| Optometrists and eye care | 46 | #244 of 400 | 7 | 7.2 | $1.9M | 60 | Under 3 |
| Primary care and pediatrics | 46 | #269 of 458 | 12 | 12.4 | $1.1M | 62 | 12 |
| Physical therapy | 45 | #246 of 400 | 9 | 9.3 | $1.5M | 61 | Under 3 |
| Spas and skin care | 45 | #315 of 504 | 12 | 12.4 | $775K | 88 | Under 3 |
| Chiropractors | 43 | #273 of 426 | 10 | 10.3 | $1.3M | 55 | Under 3 |
| Restaurants and cafes | 43 | #350 of 538 | 116 | 119.6 | $313K | 84 | 47 |
| Landscaping and lawn care | 42 | #257 of 399 | 6 | 6.2 | $1.9M | 66 | 8 |
| HVAC and plumbing | 42 | #318 of 476 | 8 | 8.3 | $3.2M | 67 | 9 |
| Fast food and sandwich shops | 40 | #371 of 537 | 21 | 21.7 | $1.7M | 57 | 19 |
| Roofing and gutters | 38 | #210 of 288 | 5 | 5.2 | $5.1M | 60 | Under 3 |
| Gas stations | 35 | #428 of 536 | 24 | 24.8 | $1.2M | 50 | 16 |
| Home repair trades | 35 | #433 of 526 | 16 | 16.5 | $1.6M | 65 | 22 |
| Dentists and orthodontists | 33 | #428 of 526 | 19 | 19.6 | $696K | 71 | 11 |
| Lawn, cleaning and pest control | 32 | #415 of 481 | 10 | 10.3 | $1.2M | 69 | 16 |
| Collision repair and body shops | 30 | #330 of 387 | 8 | 8.3 | $1.4M | 45 | 7 |
| Insurance agencies | 21 | #483 of 537 | 29 | 29.9 | $598K | 48 | 19 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 4.1 | $9.1M | 219 | 5 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 4.1 | $2M | 98 | Under 3 |
| Nail salons | Not scored | Not scored | 4 | 4.1 | $2.3M | 139 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 3.1 | $3.1M | 164 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 3.1 | $1.2M | 119 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 3.1 | $8.5M | 71 | 13 |
| Funeral homes | Not scored | Not scored | 3 | 3.1 | $493K | 73 | Under 3 |
| Grocery stores | Not scored | Not scored | 3 | 3.1 | $19.2M | 206 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 3.1 | $3.8M | 60 | 8 |
| Veterinarians | Not scored | Not scored | 3 | 3.1 | $2.6M | 95 | 5 |
| Laundromats | Not scored | Not scored | 2 | 2.1 | $9.1M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 2.1 | $5.6M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 2.1 | $3.9M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.0 | $18.3M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.0 | $11.5M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.0 | $7.9M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Yankton area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11.1M | $1,148 | 120 |
| Gasoline and other fuels | $28.5M | $2,939 | 113 |
| Food away from home | $36.3M | $3,740 | 92 |
| Groceries | $57.5M | $5,935 | 94 |
| Personal care products and services | $9.3M | $959 | 95 |
| Child care and other personal services | $3.6M | $370 | 64 |
| Memberships, classes and admissions | $7.9M | $818 | 83 |
| Medical and dental services | $13.2M | $1,364 | 106 |
| Pets | $7.8M | $801 | 88 |
| Clothing, shoes and related services | $18.3M | $1,884 | 92 |
| Vehicle insurance | $17.3M | $1,789 | 91 |
| Home repairs, maintenance and insurance | $25.4M | $2,623 | 87 |
| Lawn care, cleaning and other household services | $11.5M | $1,188 | 84 |
| Rent and homeowner costs | $132.4M | $13,660 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Yankton area
- Population, 2025 estimate
- 23,635+1.5% since 2020
- Households
- 9,695
- Median age
- 42.6
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 521 sq. mi.
- People per square mile
- 45
- Median household income
- $72,821+24.8% vs. 2015–2019, before inflation
- Average household income
- $95,237
- Median home value
- $225,900
- Jobs located here
- 12,467
- Daytime population
- 24,093Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Yankton area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Yankton area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Yankton area 1
- Yankton County, SD23,414 people
Other markets based in South Dakota 10
- Sioux Falls, SD-MN metro area298,181 people
- Rapid City, SD metro area152,950 people
- Aberdeen, SD area41,925 people
- Brookings, SD area35,353 people
- Watertown, SD area28,767 people
- Spearfish, SD area27,233 people
- Mitchell, SD area25,808 people
- Pierre, SD area20,679 people
- Huron, SD area19,309 people
- Vermillion, SD area15,219 people
Questions
How fast is the Yankton, SD area growing?
Population estimates put the Yankton area at 23,635 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 9,695 households. Median household income rose 24.8% from the 2015–2019 survey, before inflation.
How much do households in the Yankton, SD area spend?
Households in the Yankton area spend about $132.4M a year on rent and homeowner costs, $57.5M on groceries and $36.3M on food away from home. Set against the U.S., households in the Yankton area spend the most on vehicle maintenance and repairs (an index of 120, where 100 is the U.S. average) and the least on child care and other personal services (64).
Which business types have the highest market scores in the Yankton, SD area?
The highest Groundwork market scores in the Yankton area are for grocery and convenience stores (82), convenience stores (76) and hair salons (68). The Yankton area ranks #14 of 538 scored small-town markets for grocery and convenience stores.
How does the Yankton, SD area compare with the U.S.?
The median household income in the Yankton area is $72,821 a year, 10% below the U.S. median of $80,734. The population rose 1.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $225,900, against $332,700 for the U.S. For its number of households, the Yankton area has the most map listings, relative to the U.S., for gas stations (2.3 times the U.S. rate) and the fewest for real estate businesses (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 36 of the 56 business types have a score in the Yankton area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Yankton area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in South Dakota · Every U.S. market · How we measure
Screening a site or an acquisition in the Yankton area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Yankton area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.