Real estate · County · New Mexico
Real estate businesses in San Juan County, NM
Competitor counts, household spending and official business counts for real estate businesses in San Juan County, NM, set against other counties and the U.S.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #1,221 of 2,229 scored counties
#17 of 25 scored counties in New Mexico
- Listings
- 104
- 7 chain locations (7%)
- Official establishments
- 54
- +8.0% since 2019
- Household spending a year
- $659.4M
- On rent and homeowner costs · $15,800 a household
- Housing spending per listing (U.S. = 100)
- 146
- 46% above the U.S.
- Listings per 10k households
- 24.9
- 35% below the U.S.
- Population, 2025
- 120,340
- −0.9% since 2020
See the real estate businesses around any address in San Juan County
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of San Juan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 104 real estate businesses in San Juan County. Chain locations make up 7% of them, against 6% across the U.S. Per 10,000 households, that is 24.9, 35% below the U.S. rate of 38.5.
Household spending on rent and homeowner costs in San Juan County comes to about $659.4M a year: $15,800 per household, 5% below the U.S. average. Housing spending per office is 46% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.
In 2023, official counts showed 54 businesses with payroll in San Juan County classed as real estate agents, property managers, mortgage lenders and inspectors, up 8.0% from 2019. That is one for every 773 households, against one for every 414 across the U.S. Official counts also show 297 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $300K have gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in San Juan County.
Population estimates show San Juan County declined 0.9% from 2020 to 2025, against +3.1% for the U.S. The Groundwork market score for real estate businesses in San Juan County is 47 (lower middle), #1,221 of 2,229 scored counties and #17 of 25 scored counties in New Mexico.
How San Juan County compares
The same measures for New Mexico and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | San Juan County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 24.9 | 30.5 | 38.5 |
| Housing spending per listing (U.S. = 100) | 146 | 126 | 100 |
| Households per official establishment | 773 | 562 | 414 |
| Official establishment growth, 2019–2023 | +8.0% | +15.1% | +15.8% |
| Population growth, 2020–2025 | −0.9% | +0.3% | +3.1% |
| Spending per household on rent and homeowner costs | $15,800 | $16,591 | $16,661 |
| Median household income | $55,872 | $64,059 | $80,734 |
| Groundwork market score | 47 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 50 → 54+8.0% over the period
- Employees, 2023
- 161
- Annual payroll, 2023
- $7.7M
- One-person businesses, 2023
- 297Businesses with no payroll
- Map listings, September 2026
- 1047 chain locations
- Listings at the U.S. rate for this spending
- 152The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $300K
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in San Juan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in San Juan County
- Population, 2025 estimate
- 120,340−0.9% since 2020
- Households
- 41,732
- Median age
- 38.3
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.0
- Land area
- 5,517 sq. mi.
- People per square mile
- 22
- Median household income
- $55,872+10.6% vs. 2015–2019, before inflation
- Average household income
- $76,826
- Median home value
- $193,800
- Jobs located here
- 45,264
- Daytime population
- 119,349Residents who don’t work, plus everyone whose job is here
Looking at a specific site in San Juan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of San Juan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for real estate businesses, numbered among those based in New Mexico, with San Juan County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Torrance County, NM | 85 | 6 | 9.9 | 363 | +6.9% | #6 of 2,229 |
| 2Valencia County, NM | 76 | 41 | 14.9 | 248 | +7.2% | #89 of 2,229 |
| 3Rio Arriba County, NM | 75 | 10 | 6.4 | 575 | −1.0% | #93 of 2,229 |
| 4Sandoval County, NM | 74 | 97 | 17.0 | 248 | +6.9% | #131 of 2,229 |
| 5McKinley County, NM | 68 | 15 | 7.0 | 482 | −6.1% | #258 of 2,229 |
| 6Cibola County, NM | 68 | 8 | 9.4 | 366 | −0.6% | #262 of 2,229 |
| 7Eddy County, NM | 64 | 48 | 20.3 | 199 | +0.3% | #415 of 2,229 |
| 8Socorro County, NM | 63 | 5 | 9.5 | 339 | −4.3% | #433 of 2,229 |
| 9San Miguel County, NM | 63 | 15 | 12.6 | 272 | −3.2% | #436 of 2,229 |
| 10Luna County, NM | 62 | 12 | 13.0 | 246 | −0.2% | #489 of 2,229 |
| 17San Juan County, NM | 47 | 104 | 24.9 | 146 | −0.9% | #1,221 of 2,229 |
Other business types in San Juan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in San Juan County, NM?
There are 104 real estate businesses on map listings in San Juan County as of September 2026. 7 of them (7%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 54 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 8.0% from 2019. Another 297 one-person businesses have no payroll, by official counts.
How much do households in San Juan County, NM spend on rent and homeowner costs?
About $659.4M a year, or $15,800 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). For the 104 real estate businesses on map listings, housing spending per office is 46% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 41,732 households in San Juan County and national spending patterns by income.
How does San Juan County, NM compare with the U.S. for real estate businesses?
San Juan County has 24.9 real estate businesses per 10,000 households, 35% below the U.S. rate of 38.5. The index of housing spending per office is 146, where 100 is the U.S. At the national ratio of real estate businesses to household spending, San Juan County would have about 152, against 104 on map listings. There is one business with payroll in the industry for every 773 households, against one for every 414 across the U.S. The official count rose 8.0% from 2019 to 2023, against +15.8% for the U.S.
How fast is San Juan County, NM growing?
Population estimates put San Juan County at 120,340 people in 2025, down 0.9% since 2020, against +3.1% for the U.S. It has 41,732 households. The median household income in San Juan County is $55,872 a year, 31% below the U.S. median of $80,734. That rose 10.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. San Juan County scores 47 for real estate businesses (lower middle), #1,221 of 2,229 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in San Juan County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in San Juan County
Screening a site or an acquisition in San Juan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of San Juan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.