Real estate · County · New Mexico
Real estate businesses in Sierra County, NM
The real estate businesses in Sierra County, NM, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 51 out of 100: Upper middle
Ranked #1,019 of 2,229 scored counties
#16 of 25 scored counties in New Mexico
- Listings
- 8
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $75.4M
- On rent and homeowner costs · $13,857 a household
- Housing spending per listing (U.S. = 100)
- 218
- 2.2 times the U.S.
- Listings per 10k households
- 14.7
- 62% below the U.S.
- Population, 2025
- 11,395
- −1.4% since 2020
See the real estate businesses around any address in Sierra County
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sierra County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Sierra County spend about $75.4M a year on rent and homeowner costs, or $13,857 per household, 17% below the U.S. average. Housing spending per office is 2.2 times the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.
Sierra County has 8 real estate businesses on map listings as of September 2026. None of them are chain locations, against 6% across the U.S. That comes to 14.7 for every 10,000 households, 62% below the U.S. rate of 38.5.
Official counts don’t publish a figure for real estate agents, property managers, mortgage lenders and inspectors in Sierra County, since they leave out counts under 3. Official counts list 39 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $405K has gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Sierra County.
Between 2020 and 2025, the population of Sierra County declined 1.4%, against +3.1% for the U.S. Sierra County scores 51 (upper middle) on the Groundwork market score for real estate businesses, ranking #1,019 of 2,229 scored counties and #16 of 25 scored counties in New Mexico.
How Sierra County compares
The same measures for New Mexico and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Sierra County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.7 | 30.5 | 38.5 |
| Housing spending per listing (U.S. = 100) | 218 | 126 | 100 |
| Households per official establishment | n/a | 562 | 414 |
| Official establishment growth, 2019–2023 | n/a | +15.1% | +15.8% |
| Population growth, 2020–2025 | −1.4% | +0.3% | +3.1% |
| Spending per household on rent and homeowner costs | $13,857 | $16,591 | $16,661 |
| Median household income | $41,600 | $64,059 | $80,734 |
| Groundwork market score | 51 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 39Businesses with no payroll
- Map listings, September 2026
- 80 chain locations
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $405K
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Sierra County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Sierra County
- Population, 2025 estimate
- 11,395−1.4% since 2020
- Households
- 5,440
- Median age
- 53.9
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.7
- Land area
- 4,181 sq. mi.
- People per square mile
- 3
- Median household income
- $41,600+39.8% vs. 2015–2019, before inflation
- Average household income
- $54,369
- Median home value
- $152,600
- Jobs located here
- 3,194
- Daytime population
- 10,971Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sierra County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of Sierra County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for real estate businesses, numbered among those based in New Mexico, with Sierra County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Torrance County, NM | 85 | 6 | 9.9 | 363 | +6.9% | #6 of 2,229 |
| 2Valencia County, NM | 76 | 41 | 14.9 | 248 | +7.2% | #89 of 2,229 |
| 3Rio Arriba County, NM | 75 | 10 | 6.4 | 575 | −1.0% | #93 of 2,229 |
| 4Sandoval County, NM | 74 | 97 | 17.0 | 248 | +6.9% | #131 of 2,229 |
| 5McKinley County, NM | 68 | 15 | 7.0 | 482 | −6.1% | #258 of 2,229 |
| 6Cibola County, NM | 68 | 8 | 9.4 | 366 | −0.6% | #262 of 2,229 |
| 7Eddy County, NM | 64 | 48 | 20.3 | 199 | +0.3% | #415 of 2,229 |
| 8Socorro County, NM | 63 | 5 | 9.5 | 339 | −4.3% | #433 of 2,229 |
| 9San Miguel County, NM | 63 | 15 | 12.6 | 272 | −3.2% | #436 of 2,229 |
| 10Luna County, NM | 62 | 12 | 13.0 | 246 | −0.2% | #489 of 2,229 |
| 16Sierra County, NM | 51 | 8 | 14.7 | 218 | −1.4% | #1,019 of 2,229 |
Other business types in Sierra County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in Sierra County, NM?
Map listings as of September 2026 show 8 real estate businesses in Sierra County. None of them are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. No official count is published for real estate agents, property managers, mortgage lenders and inspectors in Sierra County: counts under 3 are left out. Official counts also show 39 one-person businesses without payroll.
How much do households in Sierra County, NM spend on rent and homeowner costs?
About $75.4M a year, or $13,857 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). For the 8 real estate businesses on map listings, housing spending per office is 2.2 times the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 5,440 households in Sierra County and national spending patterns by income.
How does Sierra County, NM compare with the U.S. for real estate businesses?
Sierra County has 14.7 real estate businesses per 10,000 households, 62% below the U.S. rate of 38.5. The index of housing spending per office is 218, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, Sierra County would have about 17, against 8 on map listings.
How fast is Sierra County, NM growing?
Population estimates put Sierra County at 11,395 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 5,440 households. Median household income in Sierra County is $41,600, 48% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 39.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Sierra County scores 51 for real estate businesses (upper middle), #1,019 of 2,229 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sierra County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in Sierra County
Screening a site or an acquisition in Sierra County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sierra County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.